Friday, January 31, 2020 As we hit Super Bowl weekend, Cynopsis caught up with Jeff Jonas, Managing Director, Global Business Development at Intel Sports to talk about the brand’s partnership with the league, how NFL Labs and Intel Sports have been working together to understand the needs of the league and fans for […]
Thursday, January 30, 2020 Penn National Gaming is buying in on Barstool Sports Inc., picking up a minority share of the company for $163 million. The 36% stake would give Penn National exclusive rights to use the Barstool brand in its sports-betting products with plans to increase its stake to around 50% for […]
Wednesday, January 29, 2020 The Pac-12 locked in a multi-year partnership with Redbox as a major new official partner of the Conference and its member universities. With the partnership, Redbox will serve as an official partner for all Pac-12 Championship events beginning this year and including the upcoming 2020 Pac-12 Men’s and Women’s […]
Tuesday, January 28, 2020 FOX Sports is going big from Miami as the network prepares for its presentation of Super Bowl LIV on Sunday, marking its ninth Super Bowl overall and offering more than 100 hours of programming across FOX, FS1 and FOX Deportes. Super Bowl Sunday alone will see FOX carry more […]
Monday, January 27, 2020 The sports world is among the industries mourning the death of Lakers icon Kobe Bryant, who was among nine people (including his daughter Gianna) who were killed in a helicopter crash in Calabasas, according to police. He won five NBA titles in his time with the Lakers, as well […]
Friday January 24, 2020 ESPN and FOX Sports find themselves allied for the upcoming rematch between heavyweight champion Deontay “The Bronze Bomber” Wilder and unbeaten lineal champion Tyson “The Gypsy King” Fury. The two companies unveiled programming lineups ahead of the contest on Feb. 22, which will serve as a joint presentation by […]
Thursday January 23, 2020 The PGA TOUR entered into an expansive agreement with Facebook to distribute daily highlight packages globally on Facebook Watch in 2020 starting at this week’s Farmers Insurance Open. The PGA TOUR will publish daily round recaps and player-specific highlights from more than 30 events, including THE PLAYERS Championship and […]
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Tuesday January 21, 2020 With less than two weeks until the Super Bowl, Lowe’s is building its activation plans for the 49ers/Chiefs matchup with its Bring It Home campaign, literally constructing an interactive NFL-themed neighborhood with 32 custom built dwellings each representing the 32 NFL teams and titled Lowes Hometown. The interactive area […]
Friday January 17, 2020 Nitro Circus, Street League Skateboarding (SLS) and Superjacket Productions are moving under one “roof.” The Raine Group and Causeway Media Partners, with backing provided by commercial finance firm MidCap Financial, partnered to create Thrill One Sports & Entertainment featuring the three companies with Joe Carr, former UFC and World […]
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