01/17/20: Nitro Circus is becoming part of Thrill One Sports & Entertainment



Friday January 17, 2020

Nitro Circus, Street League Skateboarding (SLS) and Superjacket Productions are moving under one “roof.” The Raine Group and Causeway Media Partners, with backing provided by commercial finance firm MidCap Financial, partnered to create Thrill One Sports & Entertainment featuring the three companies with Joe Carr, former UFC and World Surf League senior executive, leading the charge as Chief Executive Officer. Thrill One Sports & Entertainment will hit 2020 with more than 30 events scheduled worldwide across its portfolio and produce over 100 hours of live sports with over 175 episodes of original programming this year.

“This groundbreaking alliance combines three prized brands into a single entity, transforming what has historically been a fragmented landscape into the biggest platform in action sports,” said Carr. “Action sports are enjoying a renaissance right now with Olympic inclusion in 2020, the democratization of media and the worldwide fanbase at an all-time high. I look forward to working with our athletes and talented management team to drive organic growth in our existing businesses while also identifying potential M&A opportunities and complimentary IP.”


The 2020 WNBA season will tip off this year with first-ever Commissioner’s Cup tournament in addition to an expanded schedule with 36 games per team as well as an increase in nationally televised games on ABC. Regular season play begins May 15, wrapping up on Sept. 20. The new Commissioner’s Cup will consist of designating a portion of regular-season games – 10 games per team – as counting towards Cup play. The team from each conference with the top record in designated “Cup games” will then compete or The Commissioner Cup title and a special prize pool. Cup games will be the first home game and first road game each team plays against its five conference rivals, all completed from May 15 – July 10 before the WNBA takes a monthlong break while many WNBA players participate in the 2020 Summer Olympics in Japan. The Commissioner’s Cup Championship Game is tentatively scheduled to be played on Friday, Aug. 14. ESPN networks will present 17 regular-season telecasts, including five games on ABC – up from three last season. ESPN will televise two regular-season games and ESPN2 will air 10. ESPN networks will also present up to 19 playoff games.

The Professional Fighters League closed a $50 million Series C funding round on Christmas Eve to bring total funding to $100M. Swan & Legend Venture Partners and Matterhorn Private Equity led the investment round. Additional notable investors of the PFL include sports team owners Ted Leonsis, David Blitzer, and Mark Lerner alongside comedian Kevin Hart, Tony Robbins, and Mark Burnett. Additionally, Mike Tyson will now have a bigger presence in the PFL as he will cohost a new show “Mike Tyson’s New Fight Game” which will air on ESPN2 and ESPN+.

Multi-platinum singer, songwriter, Demi Lovato will sing the National Anthem as part of Super Bowl LIV pregame festivities at Hard Rock Stadium in Miami on Feb. 2. The pregame show, including the National Anthem, will be broadcast live worldwide. The league previously announced that Jennifer Lopez and Shakira will headline the Pepsi Super Bowl LIV Halftime Show.

In addition, the NFL is bolstering its Pro Bowl Skills Showdown, announcing that the Jan. 22 event will see the addition of competition in the Thread the Needle, an offense vs. defense accuracy challenge. Gridiron Gauntlet presented by Castrol EDGE will return, with other events that include the Best Hands presented by Intuit, Precision Passing presented by Skittles and Epic Pro Bowl Dodgeball presented by Old Spice.

FOX Sports unveiled its 2020 television schedule for the ABB FIA Formula E Championship, highlighted by a total of 11 live events. Host Vernon Kay is joined by play-by-play announcer Jack Nicholls, Dario Franchitti and reporter Nicki Shields. Round 3 from Santiago will be shown on Jan. 1 at 3:30p on FS2, and then travel the world hitting New York on July 11, with the final two rounds live from London on July 25 and 26.

James Blake has joined ESPN’s tennis team, with the company announcing a bevy of new contracts for its veterans as well. Longtime ESPN tennis stalwarts with new contracts (year joined ESPN): Darren Cahill (2007), Chrissie Evert (2011), Mary Joe Fernandez (2000), Brad Gilbert (2004), John McEnroe (2009), Patrick McEnroe (1995), Chris McKendry (1996) and Pam Shriver (1990).

The National Hockey League and Green Day will build on their multiyear partnership with the band’s headlining performance at the 2020 Honda NHL All-Star Game on Jan. 25, in St. Louis. The Rock and Roll Hall of Fame inductees will perform outside Enterprise Center shortly before they take the stage inside during the second intermission presented by Ticketmaster. The performance will be televised as part of the live All-Star Game broadcast on NBC here and on CBC, Sportsnet and TVA Sports in Canada at 8p.

From Jan. 23-26, X Games Aspen will serve up the action with production that includes the use of high-speed drone coverage, traveling at speeds up to 58-mph providing 360-degree coverage of every run. X Games Aspen production will be anchored by 31 manned cameras, enhanced by 15 point of view cameras mounted on athletes and broken down by eight extreme slow-motion cameras. Host Jack Mitrani will return to steer coverage of X Games Aspen 2020 from Buttermilk Mountain. The team of play-by-play and analysts will each be comprised of an action sports expert and pro athlete – Brandon Graham and Craig McMorris will continue to cover snowboarding, Tom Wallisch and Jen Hudak will cover Skiing and Jimmy Coleman and telecast team rookie and 13-time X Games Snowmobile medalist Levi LaVallee will call Snowmobile and Snow Bike action. In addition, sideline reporting for Ski and Snowboard will again be provided by Jonathan “DC” Oetken and Snowmobile and Snow Bike by Dianna Dahlgren.

ESPN’s Pardon the Interruption will debut a new set this Monday. The new space will offer a “technological upgrade coupled with some slight graphic enhancements, but the look and feel of the show that fans have been accustomed to for 18 years, will not change.” “We feel the show is already so comfortable to host and to watch, so we made no drastic changes,” said longtime executive producer Erik Rydholm. “The guiding thought was, ‘Same, but better.'”

The results of the 2020 National Baseball Hall of Fame election will be announced exclusively on MLB Network and MLB.com on Jan. 21 live at 6p as part of a four-hour announcement show, which begins at 3p. MLB Network’s program will feature National Baseball Hall of Fame President Tim Mead revealing the results. Greg Amsinger, Brian Kenny and Heidi Watney anchor, with analysis from Bob Costas, Harold Reynolds, Christopher “Mad Dog” Russo, and more.

SiriusXM announced its coverage for this year’s PGA Merchandise Show, running Jan. 21-24 in Orlando. SiriusXM PGA TOUR Radio will deliver four days of coverage, highlighted by six feature event SiriusXM Town Hall broadcasts from the PGA Forum Stage.

The Cynopsis Sports Media Awards gives industry titans and emerging startups the chance to compete on a level playing field. With categories that cover individuals, content, marketing campaigns, social media, coverage and sports betting (sponsored by SeventySix Capital), this program is designed to spotlight your work and give your team the recognition they deserve.

Finalists will be celebrated at the Cynopsis Sports Media Awards Breakfast, on April 23rd in NYC. Entries are due by January 28th.

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Cheetos returns to the Super Bowl ad scene for the first time in a decade to promote Cheetos Popcorn. This year’s :30 spot spotlights the orange and red dust, aka Cheetle, on your fingertips and will kick off Cheetos’ newest marketing campaign, “It’s a Cheetos Thing.” MC Hammer stars and explored the origins of one of “U Can’t Touch This” — which celebrates its 30th anniversary this week. The campaign will be supported through all of the primary channels, including the Super Bowl TVC that will also run the bulk of the year; in-store; out-of-home; and will heavy up on digital.

Pepsi announced that Harry Styles will headline the Pepsi Zero Sugar Super Bowl party on Jan. 31 at Meridian Island in Miami. Planet Pepsi Zero Sugar “will see an out-of-this world build out, transporting fans to a transcendent audio-visual experience unlike anything else at Super Bowl LIV,” according to the announcement. Tickets for the Pepsi Zero Sugar Super Bowl party are available on TicketMaster.com now.

Neste’s new campaign is tapping the talents of the Bulls’ Lauri Markkanen who will dunk for a good cause via a series of basketball dunks designed by Markkanen to help raise awareness for extreme weather brought on by rising temperatures. “The world hits new record average temperatures year on year, and catastrophic weather has been on the increase. More and more people as well as companies have already realized the seriousness of this issue. We hope that this collaboration with Lauri will help spread the message to new audiences. As a company focusing on renewable and circular solutions, fighting climate change is at the core of our business,” says Neste’s Marketing Director Sirpa Tuomi.

Speaking of the NBA, the league tipped off leaguewide celebrations honoring the life and legacy of Dr. Martin Luther King Jr. NBA teams playing Jan. 16–20 will wear custom Nike MLK Day warmup shirts designed in collaboration with the NBPA, MLK Foundation and Martin Luther King III. The Dri-FIT T-shirt features words from MLK’s timeless speech on Aug. 28, 1963: “We cannot walk alone. And as we walk, we must make the pledge that we shall always march ahead. We cannot turn back.”


Apple Music and the NBA, together with UnitedMasters, announced BASE:LINE, a new Apple Music independent music playlist committed to searching the earth for the best new hip hop artists. Curated by Apple Music’s director of Hip Hop and R&B Ebro Darden and his team, the BASE:LINE playlist will be updated every week and will prominently feature a mix of emerging and established independent artists from all over the world, including many from the growing UnitedMasters roster. In addition, the NBA will tap into the “BASE:LINE” playlist to soundtrack NBA highlights, providing these featured artists with exposure to billions of fans across NBA Digital platforms, league and team social media, NBA.com, NBA TV and the NBA App. NBA.com and NBA App users can listen to Apple Music’s “BASE:LINE” playlist seamlessly on these platforms.

Pennsylvania online and retail sportsbooks posted a record handle of more than $342 million in December — and crossed $1 billion in online bets since launch — to cap a year that generated nearly $1.5 billion in wagers. Pennsylvania is expected to more than double that handle in 2020, according to analysts from PlayPennsylvania. “That last two months of 2019 began to show us the real potential of the Pennsylvania market,” said Dustin Gouker, analyst for PlayPennsylvania.com. “The launch of DraftKings in November, adding one of the best-known brands to Pennsylvania, helped push online betting forward. And now that the online market is maturing, it is entirely possible that 2020 could bring in $4 billion or more in online and retail bets.”


Riot is gearing up for the new LCS season with two new deals: a renewal with Mastercard and a new partnership with GreenPark Sports. On the Mastercard front, the partnerships will see the LCS launch a Mastercard-powered LCS Player of the Week (POTW) Award, to be broadcast Monday nights after the new Monday Night League games, presented as a custom commemorative statue with a 3D model of the player, and fans who predict the POTW on Mastercard’s social channel will have a chance to receive the same trophy as their winning pick. Meanwhile, the LCS is also partnering with GreenPark Sports to launch an all-new gaming platform – featuring LCS pros and teams – that “allows fans to show off their passion for their teams, compete with each other, and win prizes.”

ESL, DreamHack, and the Counter-Strike Professional Players’ Association cemented a partnership to establish the participation framework for professional CS:GO players in the ESL Pro Tour. The deal marks the first-ever framework agreement of this sort in esports, “modeled on the basis of similar agreements in successful traditional sports” and covers all competitions within the ESL Pro Tour, which links every ESL and DreamHack competition globally through a series of over 20 events, culminating in Intel Extreme Masters Katowice and ESL One Cologne. CSPPA will work with ESL and DreamHack on the governance of the tournament circuit, participation in business revenues, defining player rights and obligations at live events as well as making the current ESL tournament conditions the standard across tournaments. Further, CSPPA parties will cooperate on the ESL Pro Tour events calendar and the summer and winter player breaks.

Nike is partnering with top-flight esports org T1 to wear Nike footwear and apparel during competitions. Nike will also assist with training programs designed to boost T1 players and the team’s athletic capabilities. Training facilities will be built at the T1 headquarters based in Seoul later this year.

The Overwatch League stitched up a first-of-its-kind collaboration with Jeff Staple, to “reimagine, design, and create an authentic player kit for esports.” The new kits were designed with Overwatch League player feedback feature elevated fabrics, premium graphic applications, new side gussets and a fit that is cut and sewn to increase quality and wearability while gaming. Each of the 20 Overwatch League teams will have their own unique home and away kits during the 2020 season, which launches on Feb. 8.

DreamHack is teaming up with A-Kon, North America’s longest-running anime and Japanese Pop Culture Convention, where both will be at Dallas’ Kay Bailey Hutchison Convention Center in May 2020, joining together to offer bundle pass. The bundle pass is $140 for the weekend.

Skillshot Media, formerly owned by game publisher Hi-Rez Studios, announced the completion of a management buy-out by two former Hi-Rez executives where Skillshot will now operate as an independent, publisher-agnostic esports solution provider and agency, while Hi-Rez Studios no longer will have an ownership interest in the company. Hi-Rez Studios Co-founder Todd Harris and former Vice President Nabil Ismail will exit Hi-Rez and serve as CEO and COO of Skillshot Media, and in strategic partnership with INAP will develop an esports operations center and production studio in downtown Atlanta. This new Esports Media Center, operated by Skillshot, will be located at 250 Williams Street NW in Atlanta, co-located within INAP’s flagship Atlanta data center facility.

Counter Logic Gaming and Newegg announced an expanded marketing partnership that designates Newegg as the new Presenting Partner and Official Online Technology Retail Partner for CLG’s North America League of Legends Championship Series Team. The partnership includes premier brand integration for Newegg on all CLG team jerseys, including League of Legends and Fortnite, and throughout CLG’s Performance Center and CLG’s digital platforms. CLG players will have the opportunity to train with the gaming PCs, monitors and peripherals of their choosing through Newegg’s portfolio of consumer electronics and gaming products.


ONE Championship named Jonathan Anastas as Chief Marketing Officer of the promotion. Anastas will oversee planning, development, and execution of the organization’s marketing, advertising, digital, and PR initiatives across the ONE Championship and ONE Esports brands. Before joining ONE Championship, Anastas was most recently CMO at LiveXLive Media, Inc.


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On This Day
in 1995: The Los Angeles Rams announce plans to move to St. Louis.

In the Know
Which NFL team was the first to sport a logo on their helmets? (Email [email protected] with your answer and be sure to include your name, company and city).

Answer to Our Last Sports Trivia Question: How many minutes in a rugby match? Answer: 80. Kudos: Michael Dittelman-Dedicated Sports Marketing, LLC/NY; Greg Maltzman-Up Down Digital/NY; Paul Brewer-TV Talent Agents, Inc./North Augusta; Roger Furman-Sports Marketing Communications/Greentown; Matt Mrowicki-ZingoTV/Piscataway; Matt Deprey-C-SPAN/DC; Andy Pittman-TAMU/College Station; Joe Lyons-ESPN/Dallas; Tom Moore-Kalt Productions/LA; David Westberg-SAG-AFTRA Credit Union/Burbank

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One Animation

Dvlp/execute long-term strategy w/sustainable & operational excellence building One Animation’s global sales footprint for our portfolio of content & dvlpng new accts. 5-8yrs exp sales and/or content dist; exp in brdcst TV &/or digital platform sales are a plus. Full info HERE (2/1)

9 Story Media Group/NYC: Key responsibilities incl supporting series & interactive producers in content mngmnt, tracking & organization. Role will also liaise between key creative, prod animation & interactive teams. 2 yrs of animation and/or preschool interactive content prod. Full info HERE (2/1)

A+E/NYC: Work w/team to oversee content and revenue claiming on a variety of platforms across the portfolio of brands. Minimum 3-5 years of prior experience in Digital Media/Production or related technically focused field. Full info HERE (2/1)

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Assist sales staff to maximize the advertising revenue for A+E Networks by creating plans & integrated proposals, stewarding accts & supporting the Account Executives with proposals & deal inventory mgmt. Full Info/Apply: HERE (2/1)

Dreamworks TV/Universal City CA: Produce content for kids and must have a comedic sensibility. Film school graduate preferred. Minimum of 3-5 years experience in producing digital short-form content or traditional television. Ability to produce multiple genres. Full info HERE (1/31)

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Responsible for selling direct response air time for ION Television, and achieving quarterly and annual revenue goals. Minimum of 5 years of direct response experience. Full info HERE (1/31)

ION Media/NYC:
Responsible for selling direct response air time for ION Plus and Qubo, and achieving quarterly and annual revenue goals. Minimum of 5 years of direct response experience. Full info HERE (1/31)

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Cox Media Inc/Phoenix AZ:
Generate new business leads. Engage w/new & existing clients to understand business objectives & create mktg campaigns to drive results thru effective TV & digital ad solutions. 2-5 yrs of cable, brdcst, ad sales/support or mktg exp. Full info HERE (1/30)

Cox Media Inc/Las Vegas NV: Generate new business leads. Engage w/new & existing clients to understand business objectives & create mktg campaigns to drive results thru effective TV & digital ad solutions. 2-5 yrs of cable, brdcst, ad sales/support or mktg exp. Full info HERE (1/30)

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Manage the media exposure metrics and monetary value of all on-air, digital, and cross channel promotional inventory. Min 7 yrs exp in the planning and placement of broadcast, cable and digital media req’d. Full info HERE (1/30)

INSP/Charlotte NC: Support VP & EVP w/dvlpmnt of strategic positioning for new & returning series and films: determine the target audience, and establish marketing objectives and strategies. 7-10 yrs exp entertainment, brand mktg, advertising cable/streaming. Full info HERE (1/30)

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NBC Sports Bay Area/San Francisco:
Responsible for developing/enforcing marketing strategies and brand guidelines to achieve business objectives. 6+ years of proven experience and results in previous Marketing roles. Full info HERE (1/24)

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NBC Sports Washington/Bethesda MD:
Plan, organize and execute the management of projects as requested from creative services. 2+ yrs of exp in creative services, agency or production related to sports, media or TV or ent industries. Full info HERE (1/24)

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