Friday June 5, 2020 The NBA Board of Governors approved a competitive format to restart the 2019-20 season courtesy of a plans for 22 teams returning to play and a tentative start date of July 31. The NBA and the NBPA are working with infectious disease specialists, public health experts and government officials to […]
Thursday June 4, 2020 Good morning! This is your weekly Esports Brief. Amid protests around the country and around the world, multiple esports publishers and organizations announced plans to support causes such as Black Lives Matter, the NAACP and more, while other companies voiced support and/or promised internal changes to greater promote diversity (although […]
Wednesday June 3, 2020 Formula 1 is getting back on track, revealing details for the 2020 season, which will begin next month with the Austrian Grand Prix at the Red Bull Ring on July 5, followed a week later by a second race taking place the same track. The weekend of July 17-19 sees […]
Monday June 1, 2020 With tennis’ top prizes being delayed or cancelled as a result of the pandemic, programmers at Tennis Channel have had to get creative with their content, especially as the network launches Tennis Channel International in April, making use of the sport’s international popularity and delivering some live events once again […]
Friday May 29, 2020 Soccer received the greenlight to resume play on multiple fronts around the world. Yesterday saw the Premier League announce a return for June 17. Four teams have 10 fixtures remaining, and the remaining 90 games will then kick off on June 19 and no two games played at the same […]
Wednesday May 27, 2020 The NHL made its return official, announcing the league’s Return to Play Plan yesterday with the Stanley Cup Playoffs which is set to include 24 teams, beginning with a 16-team, eight-series Qualifying Round as well as a Seeding Round Robin among the top four teams in each conference to seedings […]
Tuesday May 26, 2020 Feld entertainment’s Monster Energy AMA Supercross is revving up for a return to competition starting May 31, running seven races on NBC networks out of Rice-Eccles Stadium in Salt Lake City. Without fans in attendance, the organization is also offering guidelines and protocols to competitors and essential staff that complies […]
Friday May 22, 2020 Fresh off of a historic docuseries in The Last Dance, ESPN has now lined up another project, this time with Tom Brady. The nine-episode series will be titled The Man in the Arena: Tom Brady, and look from Brady’s perspective at the six NFL titles and three Super Bowl defeats […]
A Cynopsis Message From TENNIS CHANNEL LIVE TENNIS BOUNCES BACKTennis Channel’s (RE) OPEN TOUR continues as four of the top women in the world return to action for the first time in over two monthsAmanda Anisimova, Alison Riske, Danielle Collins, & Ajla Tomljanovic will battle it out on court in sunny West Palm Beach, […]
Monday May 18, 2020 The key to brand success of any size is being able to adapt and pivot in challenging times, and one of the companies that has been able to transform and evolve its business model over the last few years has been Topps. No longer a sleepy card company, Topps has […]
While we're taking the week off for July 4th, this is a great time to catch up on all our still timely editions of @CynopsisMedia daily newsletters and Special Reports -- from Sports to Executive Profiles! May your holiday be meaningful. https://t.co/kz2fOB36GR
In today's #MediaTech update: @Roku + @AmazonAds launched an integration to reach 80%+ of US HHs - the largest authenticated #CTV footprint ever. Early results? 40% more unique viewers w/ same budget + 30% less ad frequency. Game changer for advertisers. https://t.co/z2V7f4F2M5