Thursday June 25, 2020 Good morning! This is your weekly Esports Brief. Please note that we will be dark next week for the holiday period. It is the end of the line for Mixer, with Microsoft closing the door on its streaming platform next month, which hosted personalities such as Ninja and Shroud. Instead, […]
Wednesday June 24, 2020 Bleacher Report CEO Howard Mittman is reportedly departing the company, with Turner Sports President Lenny Daniels set to take over business control of Bleacher Report, according to Front Office Sports, which stated that there are no current plans to replace Mittman as CEO. In addition, Bleacher Report COO Alex Vargas […]
Monday June 22, 2020 This week sees a new familiar new face hit the screen at FOX Sports as Emmanuel Acho joins the company as host of the network’s series Speak for Yourself. Acho joins from ESPN and drew massive audiences and acclaim for his YouTube series Uncomfortable Conversations with a Black Man and […]
A MESSAGE FROM CYNOPSIS Thursday June 18, 2020 Good morning! This is your weekly Esports Brief. Big news from B Site, which named Christopher “MonteCristo” Mykles as Commissioner of Flashpoint and Vice President of Brand of Flashpoint in an announcement yesterday in addition to acquiring the Insight on Esports content channels. […]
Wednesday June 17, 2020 After losing the NFL Draft this year due to the pandemic, Las Vegas picked up the 2021 Pro Bowl presented by Verizon which will take place at Allegiant Stadium on Jan.31 and run across ESPN, ABC and ESPN Deportes. The 2021 Pro Bowl will serve to be a weeklong celebration […]
Monday June 15, 2020 The recent protests have stirred a conversation about when and how brands, teams, and leagues should or shouldn’t speak up, as well as how to turn words into action. Many think the combination of COVID 19 and Black Lives Matter will further push cause marketing and social responsibility to the […]
Friday June 12, 2020 The Coca-Cola Co. has ended its sponsorship of Major League Baseball, which began in 2017. Coca-Cola replaced Pepsi, which had been the official MLB category partner from 1997-2016; Coke also had deals with 30 MLB clubs. “Following a review of all Coca-Cola North America marketing assets at the conclusion of […]
Thursday June 11, 2020 Good morning! This is your weekly Esports Brief. Riot landed two more key sponsors with the LCS landing Samsung as its newest partner that will see a new segment this summer in the Samsung SSD Fast Five. Each week of competition has Samsung tracking how quickly LCS players reached key […]
Wednesday June 10, 2020 The PGA TOUR returns to competition at the Charles Schwab Challenge starting Thursday at Colonial Country Club in Ft. Worth, Texas, and will work with Twitter to launch a global live content execution that will be a first-of-its kind for the social media platform. “Twitter Multicast” will take place on […]
Monday June 8, 2020 Professional golf resumes play this week with the Charles Schwab Challenge from Colonial Country Club in Fort Worth, Texas and GOLF Channel and CBS lined up to carry the action this weekend with coverage Thursday and Friday from 4-7p and Saturday & Sunday from 1-3p on Golf Channel with CBS […]
While we're taking the week off for July 4th, this is a great time to catch up on all our still timely editions of @CynopsisMedia daily newsletters and Special Reports -- from Sports to Executive Profiles! May your holiday be meaningful. https://t.co/kz2fOB36GR
In today's #MediaTech update: @Roku + @AmazonAds launched an integration to reach 80%+ of US HHs - the largest authenticated #CTV footprint ever. Early results? 40% more unique viewers w/ same budget + 30% less ad frequency. Game changer for advertisers. https://t.co/z2V7f4F2M5