06/12/20: Coca Cola has notified Major League Baseball It Will End It’s League wide deal, but will stay involved with local sponsorship


Medias First Morning Read
Friday June 12, 2020

The Coca-Cola Co. has ended its sponsorship of Major League Baseball, which began in 2017. Coca-Cola replaced Pepsi, which had been the official MLB category partner from 1997-2016; Coke also had deals with 30 MLB clubs. “Following a review of all Coca-Cola North America marketing assets at the conclusion of 2019, we made the decision to end our national sponsorship with MLB,” company spokeswoman Kate Hartman wrote in an email. “We will continue to support 16 MLB teams at the local level.”


ESPN announced it will leverage Megaphone’s publishing and ad insertion platform for its network of podcasts beginning in July. Among the features ESPN will use are Megaphone’s podcast hosting, publishing, dynamic ad insertion, campaign management, forecasting, and analytics tools. Megaphone platform will support ESPN’s sports podcasts, including “Fantasy Focus Football” with Matthew Berry, Field Yates, and Stephania Bell; “The Lowe Post” with Zach Lowe; “The Woj Pod” with Adrian Wojnarowski, “The Hoop Collective” with Brian Windhorst, The “SVPod” with Scott Van Pelt, and “ESPN Daily” with Mina Kimes.

Nitro Circus and ESPN will premiere Race to Rebuild, which details Travis Pastrana’s journey as he teams up with Kevin Windham and veteran racer Ryan Sipes to represent Team Puerto Rico in the Motocross of Nations, and give back to the U.S. territory still struggling to recover from the devastation of 2017’s Hurricane Maria. Race to Rebuild premieres this Sunday, June 14th at 5:00 PM ET / 2:00 PM Pacific on ESPN2, with an encore presentation on Monday, June 15th at 11:00pm ET/ 8:00pm Pacific (also on ESPN2).

ESPN and The Basketball Tournament (TBT) reached a multiyear, multi-platform media rights extension. The 24-team quarantined tourney will be held at Nationwide Arena in Columbus, Ohio, from July 4-14. All 23 games will be available on an ESPN network. ESPN has presented TBT games annually since the event’s inception in ’14.

“The Cynopsis Sports Awards continue to recognize the passionate stories coming from both behind and in-front of the camera. We are honored to continue that tradition and thank the industry for their continued support.”

– Chris Pursell | CYNOPSIS Director of Content

Virtual Awards Celebration: August 12th – Stay Tuned For Details!

View Finalists


NASCAR and Advance Auto Parts announced a multiyear official partnership, designating Advance Auto Parts as the series entitlement sponsor. As part of the agreement, Advance also becomes the Official Auto Parts Retailer of NASCAR.”

The Atlanta Hawks launched Hawks at Home, an online program created to educate and help youth stay active during this time of social distancing.

The Yankees Gleyber Torres has partnered with PSD Underwear, becoming the first MLB player to endorse the brand.


LeBron James and a group of other prominent black athletes and entertainers started “More Than a Vote,” a new group aimed at protecting African-Americans’ voting rights. The group will include James and other current and former basketball players, including Hawks G Trae Young, WNBA Phoenix Mercury G Skylar Diggins-Smith and ESPN’s Jalen Rose. The group will be organized as a 501(c)(4) nonprofit organization and therefore not engage in specific advocacy for a candidate; James and business partner, SpringHill Entertainment CEO Maverick Carter, are funding.

New York Sports Tours’ announced their first-ever virtual experience, a Yankees exclusive set for June 25 in recognition of the 100th anniversary of Babe Ruth’s first Yankees season. The virtual tour will include insider stories about the baseball legend, and examine how he was honored on Babe Ruth Day in 1947 with a special guest, Larry Cutler, who was selected to introduce a noticeably ill Ruth at the Yankee Stadium event. Cutler will publicly address his Yankees story for the first time.

Strat-O-Matic announced the Baseball 365 and Football 365 platforms will give commissioners the tools to manage leagues of recent and all-time great rosters, with games simulated daily, like regular fantasy sports. Baseball 365 Commissioner leagues can choose from the 2019 season, a new “All-Time Greats 9” set of more than 5,300 cards, additional single-seasons of 1982, 1986, 1999, 2007 through 2018, or mystery card sets from every decade from the 1960s through the 1990s. Football featured cards include the 2018 season, as well as an All-Time Franchises set with greats dating all the way back to the 1940s.

The NFLPA, through its for-profit arm NFL Players Inc., has invested in TendoNova, an Atlanta-based company that develops medical devices for microinvasive orthopedic procedures.


Riot Games’ League of Legends Championship Series has partnered with Samsung, which “will supply the league with PC hardware and sponsor a new broadcast segment.”

Canada’s only professional Call of Duty franchise, the Toronto Ultra, and SCUF Gaming (SCUF) announced a new partnership. The two brands will work together on content, marketing and advertising initiatives and SCUF will also be part of the online Toronto Ultra Home Series presented by Bell on July 24-26, 2020.

HyperX announced the HyperX Showdown, a series of online gaming events that will feature celebrities from the worlds of entertainment, music, sports and gaming. Well-known streamers are also scheduled to participate and play. The eight weeks of will include music, sports and gaming stars playing games like Call of Duty: Warzone, NBA 2K, Fortnite, Madden, and others. The first gaming event is scheduled to air on Tuesday, June 16 at 3 p.m. ET featuring two music stars, Afrojack vs. Nicky Romero, paired with two pro players from the London Royal Ravens playing Call of Duty: Warzone. The series will feature music artists like Afrojack, Nicky Romero, Offset, Future, Young Thug and sports stars like Gordon Hayward (Boston Celtics), JuJu Smith-Schuster (Pittsburgh Steelers), Dele Alli ( Tottenham Hotspur F.C.), Philip Forsberg (Nashville Predators), DeMarcus Cousins (NBA All Star), Mikal Bridges (Phoenix Suns), Onyeka Okongwu (2020 NBA Draft Prospect), Cole Anthony (2020 NBA Draft Prospect), and Joc Pederson (Los Angeles Dodgers), along with more to be announced.


Regardless of who wins the Stanley Cup, and when and where it is awarded, the 2019-20 NHL season will forever be remembered for an awakening of the collective consciousness of the hockey community and communities across the world to issues of race, bias, and privilege,” says Kim Davis, NHL Senior Executive VP of Social Impact, Growth Initiatives, Legislative Affairs. For more on why Davis says the NHL is “poised ot become the most inclusive sport in the world,” go to Cynsiders.

USTA Chief Exec of Professional Tennis Stacey Allaster was named the new Tournament Dir of the U.S. Open.

Futbol Sites Network Group announced Jordan Gnat, Robin Chhabra and Andy Clerkson, have acquired a significant interest in the Group; Gnat has been appointed as Vice-Chairman.

Mesabi Range College running back Taquarius Wair will be honored with the Jimmy V Award for Perseverance at The 2020 ESPYS presented by Capital One, airing June 21 at 9 p.m. ET on ESPN.


Decades long network voice Tim Ryan, tells us this about the NFL: “I fear for the sport I love. In my judgment the game cannot last another generation unless it acknowledges and confronts its concussion/brain damage issue.” Ryan, who covered just about any support you can imagine, from the NFL to the Stanley Cup, the U.S. Tennis Open, boxing and college basketball, also suggests that the national anthem shouldn’t be played before every sporting event, only on special occasions that he identifies in his opinion piece.

Versatile Tim Ryan, a network TV voice for decades, speaks out on NFL injuries and the anthem at games

Three-time gold medalist Rowdy Gaines, swimming analyst on NBC’s coverage of the Olympic Games since 1992, shared this about the one year delay of the games to 2021 “It will certainly affect the athletes in many ways but the key in all of this is everyone is affected the same exact way. Everyone had pointed to the summer of 2020 and now everyone will have to point to 2021, so I think by the time we get there it will be an even playing field.”

2020 Olympics in 2021: NBC’s Rowdy Gaines, the Voice of Swimming, looks ahead and reflects

Sean McManus, Chairman of CBS Sports, talks the complexity of presenting golf this weekend with a reduced crew and commentators who will be contributing remotely. “This tournament is one of the most important events in my broadcast career given the current landscape.”

Golf is back this weekend! CBS Sports’ boss Sean Mcmanus touts significance; Others weigh in too

Happy Birthdays and happy returns:

Marv Albert, June 12th Turner NBA announcer
Tony Bruno, June 13th SiriusXM, ex-ESPN and Fox Sports host
Sal Paolantonio, June 13th ESPN NFL reporter
Hannah Storm, June 13th ESPN anchor
Len Berman, June 14th WOR Radio, ex-NBC Sports
Terry Smith, June 14th Los Angeles Angels radio
Al Jaffe, June 15th Former ESPN executive
Holly Rowe, June 16th ESPN reporter
Grant Napear, June 18th Ex-Sacramento Kings

Much more in this week’s Sports Broadcast Journal including a profile of Hannah Storm and her comeback from a fire eight years ago when flames erupted from her grill, African-American sportscasters speak out on social injustice and a list of job titles in sports affected by Covid-19.

Does your company build and maintain a talent-rich pipeline?
It’s an important process to ensure your company has the talent to meet current & future challenges. That’s where Cynopsis Jobs comes in.

It isn’t just a job board. We reach over 100,000 subscribers to give you direct access to qualified candidates in the media industry who understand the business and have the experience you’re looking for.

Start seeing results immediately + begin building out your talent pipeline today.
Contact Trish Pihonak: [email protected]

On this Day
1939 the Baseball Hall of Fame is dedicated in Cooperstown, New York

In the Know
With the PGA TOUR back this weekend, which male golfer has won the most Major championships? (Email [email protected] with your answer and be sure to include your name, company and city).

Answer to Our Last Sports Trivia Question
We will have missed the College World Series this year in Omaha. What school has won the most College World Series titles? Answer: USC Congrats: Michael Ritz Lenox Advisors New York, NY, Tom Moore Kalt Productions Los Angeles, CA, Michael Dittelman Columbia University, Joe Lyons ESPN Dallas, Bill Robertson Western Collegiate Hockey Association, Larry Hutchings Nipomo, CA, Willie Price, American Forces Network, Riverside, CA, Randy Walker, New Chapter Media, NY, Melanie Wallner, Drone Racing League/NY, and Sean Downes, Athletes First Partners, NY

Cynopsis Team

Chris Pursell
Kerry Smith
Division President
Access Intelligence

Roberta Caploe

Cynopsis Ad Sales
Mike Farina

Albert Nassour

Cynopsis Job Listings Sales
Trish Pihonak
Director of Operations

Check out more jobs in Cynopsis Classifieds »
Job of the day
9 Story Media

Remote for now & eventually NYC office. Exp’d producer for an iconic, high profile preschool series that combines 2D, 3D and live action. 5+ yrs production exp, children’s content exp, animation req’d. Strong storytelling skills w/understanding of preschool audiences. Full info HERE (6/26)

Jersey City, NJ:
Lead/develop, and deploy enhancements to PointsBet’s growth marketing strategies including performance media, SEO, Conversion Rate Optimization, MarTech, and more. 10+yrs of exp in relevant growth marketing roles, ideally for digital/app based product(s). Full info HERE (6/23)

MY Entertainment is seeking a highly organized, charismatic, and reality-TV loving candidate w/1yr admin exp and working exp in TV. Strong knwldg MS PP &Keynote. Adobe Suite (Premiere & InDesign preferred)
Full info HERE (6/23)

RNN/Rye Brooke NY: Responsible for growing and managing its Diginet business across all of its TV stations. Minimum of 5 yrs exp in sales in the TV industry and experience in Diginet/multicast/D2 business required. Exp’d networking & establishing new relationships with key players at agencies and advertisers. BA deg Full info HERE (6/18)

Glass Entertainment Group/Philadelphia:
Story producer to help lead a new episodic podcast. You will be involved in episode dvlopmnt, rsrch, interview prep & prod episodes (both during actual record & in post). Background in storytelling & min 5yrs exp making audio, pref w/proven field reporting exp. Full info HERE (6/18)

AccuWeather/State College PA:
Produce compelling live video segments for the national network on a daily and as-needed schedule. Put together the rundown for each individual segment and work with a team. Entrepreneurial spirit & working knwldg of non-linear editing suites req’d. Full info HERE (6/18)

AMC Networks’ Acorn TV/Silver Spring, MD:
Plans, implements, evaluates performance/KPIs of multi-territory subscriber acquisition campaigns; acts as creative lead and agency POC. Spanish fluency required; marketing exp, 5+ yrs. Full info/apply HERE (6/17)

Passionate, innovative & driven candidate to support planning, development & execution of marketing, brand building & PR initiatives for the company’s Football & Basketball clients. 5+ yrs comms, sales, superior marketing & athletic brand building skills a must. Full info HERE (6/17)

Earth Day Network/DC:
Help support the dvlpmnt/ execution of multi-channel, integrated communications and engagement strategies. 3+ yrs of communications planning and execution exp. Superior communication skills a must. Full info HERE (6/17)


Related Stories

05/20/24: Cynopsis Media Tech Update

nfl tech

Monday May 20, 2024 Reddit has partnered with OpenAI for a deal that allows use of its data for training AI models. OpenAI will gain access to Reddit’s Data application programming interface, and Reddit will offer AI features to users and moderators, powered by OpenAI. “Reddit has become one of the internet’s largest open archives […]

Cynopsis 05/20/24: “Young Sheldon” finale hits ratings high

"Young Sheldon" finale hits ratings high

A Cynopsis Message From A+E Networks Unforgettable Stories That Move Audiences to Action Fuel Q3 with Our Original Content… Terry McMillan Presents: May/December | Icons That Built America American Godfathers with Michael Imperioli | BIOGRAPHY: ODB Find My Country House Stories. Solutions. Service. A&E | The HISTORY Channel | Lifetime | HOME.MADE.NATION

05/19/24: Cynopsis Jobs


MARKETING ASSOCIATE MANAGER GSTV NEW YORK, NY – HYBRID REMOTE Touch various teams within our group such as Marketing Solutions, Marketing Communications and Design. Our group develops thoughtful marketing and promotional programs alongside our business development team. We collaborate with teams across the organization to develop concepts that meet client needs and then bring the […]

Cynopsis 05/17/24: Streaming sports joint venture gets a name

Streaming sports joint venture gets a name

Friday May 17, 2024 Today’s Premieres Apple TV+: The Big Cigar CBS: S.W.A.T. at 8p; Fire Country at 9p Netflix: The 8 Show Paramount+: RuPaul’s Drag Race All Stars Prime Video: 99 Today’s Finales Apple TV+: Franklin Starz: Mary and George Saturday’s Premiere Oxygen: Accident, Suicide or Murder at 8p Saturday’s Finale CBS: 48 Hours […]