Tuesday February 16, 2021 The IOC’s executive board unveiled a new strategic roadmap on Monday, titled Olympic Agenda 2020+5, laying out 15 recommendations for the organization to prioritize over the next five years. The initiative will be submitted to the IOC members for discussion and adoption at the 137th IOC session in March […]
Friday February 12, 2021 TikTok is going all in on a partnership with the UEFA EURO, signing on as a Global Sponsor of this year’s slate. The deal marks the first time a digital entertainment platform has sponsored a major international tournament for UEFA and will see TikTok “provide a place where fans […]
Thursday February 11, 2021 Good morning! This is your weekly Esports Brief. The new season of Call of Duty League gets underway with a shiny new sponsor, with USAA unlocking a multi-year deal that will designate USAA as the League’s Official Insurance Sponsor, the presenting partner of the League’s match day pre-show program […]
Wednesday February 10, 2021 As the NFL season came to a close, the league saw its coverage of Super Bowl LV on Sunday notch a Total Audience Delivery of 96.4 million viewers across all platforms, marking the game’s lowest tally in over a decade, and dragged by a 22-point margin of victory. That […]
Monday February 8, 2021 With the Super Bowl in the books, media eyes turn to the Daytona, where the NASCAR Cup Series opens its 73rd season on Valentine’s Day with the 63rd running of the Daytona 500 on FOX at 2:30p. Clint Bowyer joins the FOX NASCAR Cup Series booth for his first […]
Friday February 5, 2021 CBS serves up Super Bowl LV on Sunday with kick off at 6:30p and pregame beginning at 11:30a. Jim Nantz and Tony Romo will call the game, along with reporters Tracy Wolfson and Evan Washburn, contributor Jay Feely and Rules Analyst Gene Steratore. Back by popular demand are this […]
Thursday February 4, 2021 Good morning! This is your weekly Esports Brief. DreamHack will keep its foot on the accelerator for its content plans, announcing that the festival will be ringing back DreamHack Originals, an online slate of original programming, in 2021. Content will include: DreamHack Tonight (March 1), DreamHack Plays (March 2) […]
Wednesday February 3, 2021 College football is returning to the world of Electronic Arts, which announced a partnership with CLC for the development of EA SPORTS College Football. The franchise was a consistent top-five sports title in North America during its previous run, generating tens of millions unit sales from 2005-2014. Through the […]
Monday February 1, 2021 Super Bowl week is finally upon us, albeit quieter than other years amid the pandemic, and brands are already launching this year’s activations. Perhaps no partner has more hands-on say in staging the future of how we experience professional football than Verizon. Moving beyond activation and streaming rights, the […]
Friday January 29, 2021 CBS Sports is “virtually sold out” of ad time for the Super Bowl, according to company executives as its broadcast network shores up for its 21st presentation of the game. In addition, CBS Sports laid out its production specs, detailing plans to introduce various new camera enhancements with unique […]
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