02/08/21: FOX’s Jamie Little talks about her historic assignment


Medias First Morning Read


Monday February 8, 2021

With the Super Bowl in the books, media eyes turn to the Daytona, where the NASCAR Cup Series opens its 73rd season on Valentine’s Day with the 63rd running of the Daytona 500 on FOX at 2:30p. Clint Bowyer joins the FOX NASCAR Cup Series booth for his first DAYTONA 500, joining Tony Stewart and Adam Alexander on the call, History will also be made off the track when veteran motor sports reporter Jamie Little makes her move to the ARCA Menards Series broadcast booth as the first female play-by-play announcer for a nationally televised motor sports series. The move begins on Saturday at 1:30p where she will handle play-by-play, teaming with analyst and former NASCAR Cup Series drive Phil Parsons and pit reporters Jamie Howe and Kate Osborne.She will also continue as a DAYTONA 500 pit reporter, alongside Regan Smith and Vince Welch.

Cynopsis Sports asked Jamie Little about her journey through the trenches, diversity, Speedweeks and more.

Little on opportunities: Opportunities are certainly more available for women in motorsports than ever before. When I started covering Supercross back in 2000, there wasn’t another woman on TV talking about racing. That’s honestly one of the major factors in me deciding being a broadcaster in racing was for me. I thought “there are no women on TV giving insight and interviews, surely there are many other female fans like me, so I should do it!” Now, we see women in so many different roles throughout the industry that it’s just natural for an opportunity like play by play for me to come along. I say “it’s about time!” And my reception has always been met with about 99% approval. If you do the work and prove yourself and be a competent reporter, people like you and accept you. Sure, some fans may not like hearing a female voice or were slow to accepting seeing and hearing us but those people are few and far between.

On diversity: I think having a company like FOX Sports giving people like me an opportunity based on my credentials and their faith in me what it all comes down to. You can’t break barriers and go to new places if SOMEONE doesn’t give you that chance. Having a female on TV in new roles opens eyes to people of all ages and genders, and that tends to inspire some who never thought it was possible for them. Give more women a chance to show what they are capable of and you’ll have more women in places never thought of.

On 2021 Daytona Speedweeks: I am all of the above! Speedweeks is always emotional, in all the right ways. Our first race of the year, so many changes within the garages to report about and it’s the BIGGEST race of the year. Now you factor in my new role on Feb. 13 in the booth and I certainly have butterflies. There will be a lot of eyes on us and I can’t wait for that opportunity.

On lessons learned from the pandemic: Race fans are extremely loyal! And I learned that we need them. We need their energy, their excitement and devotion to their drivers. It was so missed in 2020. I also learned how many people have turned into NASCAR fans because of what we went through in 2020…whether is was people tuning in because nothing else was LIVE on TV or they tuned in because NASCAR made a lot of headlines, on and off the race track. Whatever the reason, we have a lot of new fans to welcome this year.

On what to watch for in the ARCA Menards Series: The ARCA Menards series is truly a development series for drivers with dreams of racing in the upper divisions of NASCAR. I love this part of it. Ty Gibbs is the grandson of famed team owner & NFL coach Joe Gibbs. Ty comes in old enough to run the entire series this season and will definitely be the driver to beat each week. Gracie Trotter will race at Daytona in the best equipment you can get for Superspeedway racing (this team, Venturini Motorsports, won at Daytona with Michael Self last year). She became the first woman to ever win an ARCA sanctioned race last year and I have no doubt we’ll be seeing her running up front. A fun driver to watch is year is That Moffitt. Thad is the grandson of “The King” Richard Petty. He has a great personality and is fast behind the wheel. He’s hoping for his first win in 2021.


Major League Soccer and the MLS Players Association are poised for labor peace after reaching a tentative agreement on a new Collective Bargaining Agreement. The agreement is set to cover the next seven years and run through 2027 and is subject to the approval of the MLS Board of Governors and the membership of the MLSPA.

The NCAA is shifting the entire NCAA women’s basketball tournament to San Antonio, in a move to help prevent risks of COVID-19. Last month, the org announced a similar move for the men’s tournament to take place completely in the Indianapolis area. The women’ tournament will still feature 64 teams and will span March 21-April 4, targeting five sites for the opening round, including the University of Texas. The Alamodome will host the national championship, as well as the other rounds.

ESPN added an NBA doubleheader to its programming schedule on Feb. 14, starting at 7:30p with the Dallas Mavericks hosting the Portland Trail Blazers. The other half will dee the Lakers/Nuggets at 10p.

The Super Bowl saw ESPN Deportes unveil a new brand campaign titled “El Lo Nuestro,” with the :60 anthem capturing “the joy of sports through the moments that evoke the passion from fans across the board – young and old, among friends and families – interspersed between memorable highlights from the NFL, NBA, MLB, UFC, Top Rank, and soccer.” This is the first in a series of spots for the campaign that will run throughout the year and the first new brand campaign in 12 years for ESPN Deportes. The platform worked with Mexico-based agency Pararrayos on the creative.

There’s only two days left to get the recognition you deserve. Apply to one of 40+ categories for our Sports Media Awards – winners will have their names touted across the Cynopsis’ website, newsletters, email and social feeds. Start your entry now!

Today kicks off NBC Sports’ coverage of the 2021 FIS World Alpine Skiing Championships from Cortina d’Ampezzo, Italy, running through Sunday Feb. 21 across NBC Sports and Peacock Premium. The event opens with the super-G portion of the women’s combined at 5a on Olympic Channel: Home of Team USA, NBC Sports digital platforms and Peacock Premium. An encore will be presented at 7a on NBCSN, followed by the slalom portion of the women’s combined slalom live at 8:30a. After making her NBC Sports on-air debut last month, Lindsey Vonn returns as an analyst for a pair of World Championships events on Feb. 13-14, working with NBC Sports; Dan Hicks and Steve Porino.

Are You Qualified to Help Name the Winners?
[Judge the 2021 Sports Media Awards]

Be a part of the curation of the industry’s most renown and referenced list.

No one can determine the elite players like fellow colleagues. We need your expertise to help us size up the applications rolling in across several categories in sports media.




Who were the winners among Super Bowl ads? iSpot.tv reports (as of when the game ended) that the top Super Bowl LV commercials and see how they performed in terms of digital impact and creative effectiveness was led by the Mountain Dew sport “Major Melon Count” featuring John Cena, notching 34.88% of online activity, among other metrics. Second place went to the Bruce Springsteen-anchored spot for Jeep, “The Middle,” which landed 14.41% of online activity. Rounding out the top five are Paramount+’s “Expedition: Sweet Victory” at 8.51%, Cadillac LYRIQ’s “ScissorHandsFree” spot at 7.75%, and “Coming 2 America” from Amazon Prime Video, which clocked 7.46%.

McLaren Racing entered a partnership extension with The Coca-Cola Company which will continue as the Official Soft Drinks Partner of the McLaren Formula 1 team. As part of the partnership, Coca-Cola will maintain branding on the cockpit side of the McLaren MCL35M Formula 1 race cars and on the beverage bottles of Lando and Daniel.

Bet MGM recruited Barry Sanders as the online gaming and sports betting platform’s celebrity brand ambassador. As a result of the partnership, Sanders will star in BetMGM’s upcoming marketing campaigns, and take part in a number of events with BetMGM customers in addition to being featured in company social media and broadcast content.


StatHero announced the launch of Rivals, StatHero’s Daily Fantasy Sportsbook — a new DFS game format allowing users to play 1-on-1 against StatHero (the House). Rivals currently has live games for the NBA, PGA, NHL and the NFL playoffs, and is operational in the 32 states that StatHero is available. “For years, DFS players have yearned for an opportunity to control their own fate. A game focused on the individual, rather than beating thousands. A 1-on-1 game versus the House creates an experience that operates just like a sportsbook, giving users in states where betting isn’t legal the experience that they’ve been clamoring for,” said StatHero CEO Jason Jaramillo. “We at StatHero are excited to provide our users with the most innovative DFS platform on the market that provides greater value, more opportunities to win, and an enhanced experience that will reshape the future of DFS.”

The letter “L” was inadvertently cut off in Friday’s edition, which should have read that the LPGA was partnering with WSC Sports.


Gaming and esports media network VENN laid out new programming on the docket. Content will include League of Legends esports talk show Facecheck with Christian ‘IWDominate’ Rivera and Nick ‘LS’ De Cesare tapped as talent, along with ‘Origin Stories’, an interview show hosted by OpTic Gaming Founder and CEO Hector ‘H3CZ’ Rodriguez. According to the network, more programming, content, and distribution deals are expected to be unveiled ‘over the coming months’.

Danish esports outfit North is closing its doors, as Lars Bo Jeppesen, Chairman of North and Director of Parken Sport & Entertainment, made the announcement that investors were pulling out as a result of the pandemic.


The Pac-12 Conference announced the selection of talent recruitment firm TurnkeyZRG to support the Conference in the search for its next Commissioner. The Pac-12 previously announced on January 20 that following ongoing discussions between its governing executive committee, its presidents and Commissioner Larry Scott that it was mutually agreed that the Commissioner would not seek a new contract following an 11-year tenure, continuing in the role until June 30, 2021 to assist with the transition.

What type of job(s) do you find hardest to fill with qualified candidates?
Cynopsis wants to know.

Please take a minute to answer our 3-question community poll.


Thank you in advance!

On this Day
1936: The first NFL Draft is held.

Which actor featured on the hoodie of the Tides spot that ran during the Super Bowl? (Email [email protected] with your answer and be sure to include your name, company and city).

Answer to Our Last Sports Trivia Question
Which player holds the career record for scoring the most touchdowns during Super Bowls? Answer: Jerry Rice. Kudos: Michael Ritz-Lenox Advisors/NY; Michael Dittelman-Dedicated Sports Marketing/NY; Sam Pittman- Juniper & Berkeley/Raleigh; Synda Kollman-Charter Marketing Group/Boca Raton Mike May-R2 Innovative Technologies/Wellington; Andy Pittman-TAMU/College Station; Larry Hutchings/San Luis Obispo; David Westberg-SAG•AFTRA Credit Union/Burbank; Tom Moore-Kalt Productions/LA

Cynopsis Team

Chris Pursell
Kerry Smith
Division President
Access Intelligence

Roberta Caploe

Cynopsis Ad Sales
Albert Nassour
Cynopsis Job Listings Sales
John Cox

Check out more jobs in Cynopsis Classifieds »
Job of the day

VP Original Series DTC

This D+ Original Content role will serve as a key member of the DTC Content Team, driving original content strategy and execution for discovery+. Must have at least 2 years streaming experience, excellent analytical skills, strong creative judgement, and be a great collaborator. Full info HERE (2/19)

Experienced PM or Line Producer needed to help command the production process for a new unscripted Reno & Build Series. You’ll manage logistics, balance vision with time & money, and strategize with others to ensure an efficient, fun, safe and high-quality production. Full info HERE (2/19)

Looking for New York or California bar member for drafting and negotiating content acquisition and distribution agreements, television contracts, releases, agreements with streaming platforms, software licenses, vendor agreements and NDAs. Must possess solid understanding of digital streaming platforms and contracts, and substantive knowledge of contract law principles. Full info HERE (2/17)

Will support Social Marketing initiatives through creating and gathering compelling content, assets, and graphics for all segments and platforms of our Social Media presence. Responsible for writing post/tweet copy to go with created assets, scheduling content, and making sure all assets are up to date. Liaise with other internal departments and agencies on all trafficking of assets, media buys, and fulfillment of giveaways. 1-2 years of experience in entertainment. Full info HERE (2/16)

Development of new business and achievement of revenue goals. Makes decisions regarding hiring, evaluation, promotion, and termination of account executives and sales assistants. 3-5 years of television sales management experience is preferred. 5+ years television sales experience mandatory. Full info HERE (2/16)

TEAM WHISTLE/NYC/REMOTE: Win Revenue– prospect, connect with, and secure partnership from agency-led and client-direct branded partners. Educate the media market on the Team Whistle product line and generate revenue via selling video, branded content, and white-label solutions. Experience selling branded content, familiarity within the larger sports/entertainment media landscape, and 5+ years partnering with ad agencies and clients directly required. Full info HERE (2/15)

Manages all aspects of the News Department (other than Production), plans and manages staffing, training, and performance evaluations for the News Department. Bachelor’s degree in Broadcast Journalism, or a related field, or an equivalent combination of education and work-related experience required. Full info HERE (2/15)

Digital content strategist to drive distribution and revenue for video content across key digital platforms, primarily A&E’s YouTube Channel. Strong project manager who will leverage data to drive decision making. 3-5 years’ experience working with digital video strategies at the brand/publishing level. Full info HERE (2/15)

Procure talent – research, invite and secure the highest-level speakers/panelists and moderators; book and produce unique and influential programs. 10+ years of programming experience securing high profile talent for industry, entertainment, sports and media programs and other special events on time and within budget. Full info HERE (2/151)

National Linear Buyer, negotiate and strategize to obtain maximum ROI. Collaborator with strong analytical skills, media relationships and buy management. At least 3 years relevant prior work experience in National Media. Full info HERE (2/15)

FIRST MEDIA/NYC: Sales Planner, manages and executes the completion and fulfillment of RFPs, works cross-divisionally to help fulfill client requests and compiles, maintains, and distributes weekly booked business report. At least 2 years relevant prior work experience in the advertising industry and Analytical and able to take a strategic approach when creating proposals required. Full info HERE (2/10)

NBCUNIVERSAL/NYC: Lead and manage a team of Data Scientists in the development of high-impact tools for ad hoc projects and on-going operational analytic platforms, partner with business leaders across NBCUniversal to identify, build, and implement capabilities to leverage advanced data science. Advanced Degree (PhD strongly preferred) with a specialization in Statistics, Computer Science, Data Science, Economics, Mathematics, Operations Research, or other equivalent quantitative fields. Full info HERE (2/10)

UPTV/NYC: Work with advertising agency contacts and other advertising sales personnel to ensure that administration aspects of accounts are in order, build, revise and maintain all sales proposals for AEs. Bachelor’s degree from a four-year college or university; at least 1+ years related cable experience preferred. Full info HERE (2/10)

A+E NETWORKS/NYC: Dynamic digital marketer to drive growth in A+E’s Digital business by acquiring OTT, mobile, and website video streamers for A&E, HISTORY and Lifetime brands. Leverage owned, earned, and paid marketing tactics. 5 years’ experience with direct response digital marketing. Full info HERE (2/9)

MY SOFTWARE TUTOR: MST offers three levels of real-time, online courses in Excel with a live instructor: Fundamentals, Basics, and Intermediate. These courses deliver practical, functional business skills to increase your marketability. Use promo code CYNOPSIS20 to unlock a 20% savings. Full info HERE (2/9)

AROUND ROBIN PRODUCTION COMPANY/WASHINGTON, DC: Looking for a Media Executive Consultant who can connect a content creator with distribution partners. Will be tasked with consulting production company on strategy of selling content. Must have experience in sales, traditional and digital media, and distribution strategy Full info HERE (2/9)

Looking for a passionate designer, enthusiastic about working on creative and conceptual design projects. The designer will work within a team of Art Directors and Designers to create high impact key art, and streaming platform product art. Candidates should be well versed in design principles for both print and digital deliverables. 7+ years agency experience, background in entertainment design preferred. Full info HERE (2/9)



Related Stories

07/17/24: Cynopsis Jobs


ASSOCIATE, GLOBAL LICENSING & DISTRIBUTION HEARST MEDIA PRODUCTION GROUP CHARLOTTE, NC Coordinate and execute asset delivery to content distribution partners and assist with ideation and execution of marketing campaigns with channel partners as well as capture, analyze, and report viewership data. You will also follow and report on industry trends and create weekly programming schedules […]

Cynopsis 07/17/24: Apple TV+ renews “Loot” for season three

Apple TV+ renews "Loot" for season three

Wednesday July 17, 2024 Today’s Premieres BritBox: 24 Hours in Police Custody CBS: Big Brother at 8p Hulu: UnPrisoned Netflix: Simone Biles: Rising; The Green Gang; T P Bon Syfy: The Ark at 10p IN THE NEWS Global entertainment & media industry revenues rose 5% to $2.8 trillion in 2023, and are projected to hit […]

07/15/24: Cynopsis Media Tech Update

internet tech

A CYNOPSIS MESSAGE FROM PREMION PREMION Premium CTV/OTT Advertising BUILT WITH THE POWER OF LOCAL Local CTV/OTT Expertise in all 210 DMAs TAG BRAND SAFETY CERTIFIED and TAG CERTIFIED AGAINST FRAUD Premium Brand-Safe Streaming TV Advertising 125+ Leading TV & Media Brands, Precision Targeting, Attribution & Measurement LEARN MORE AT PREMION.COM Monday […]



  • Monumental Ideas for D.C.

    Ted Leonsis, Founder, Chairman, Managing Partner and CEO, Monumental Sports & Entertainment, has become quite...
  • A Milestone Year for ONCE Mexico

    This year, ONCE Mexico International is celebrating its 20th anniversary in US. General Manager Carlos...
  • Pint-Sized Podcasts at Nick

    Creating podcasts for children requires more than just presenting age-appropriate fare. Alex Reeds, SVP, Growth...