Cynopsis: Esports

06/04/21: The USFL will return next spring on FOX

FOX backs USFL return

    Friday June 4, 2021 The United States Football League is back in business, announcing that the league will officially return in the spring of 2022 with FOX onboard as both the official broadcast partner as well as minority owner of the league. The USFL will target a minimum of eight teams and “deliver […]

06/03/21: Masters Reykjavik scored big numbers for Riot

VALORANT's big blast

    Thursday June 3, 2021 Good morning! This is your weekly Esports Brief. Riot Games reports that viewership numbers for its first international VALORANT tournament, Masters Reykjavik, hit seven figures. The final match between Sentinels and Fnatic garnered more than one million concurrent viewers, with an average minute audience of over eight hundred thousand, […]

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05/27/21: Fnatic received heavy investment for a foray into Asia

Fnatic eyes Asia

    Thursday May 27, 2021 Good morning! This is your weekly Esports Brief. Fnatic landed a $17 million funding round led by the massive Japanese company, Marubeni Corporation. The investment will incorporate a strategic partnership to support Fnatic’s expansion into the Japanese esports sector as well as the Asia-Pacific market. Fnatic CEO Sam Mathews […]

05/26/21: Great One tunes in to Turner

Great One tunes in to Turner

    Wednesday May 26, 2021 Multiple reports state that Wayne Gretzky is heading to Turner Sports for its upcoming coverage of the NHL. The story, broken by the New York Post, says that Wayne Gretzky will serve as a lead analyst on Turner’s league studio show. The Hall of Famer announced Tuesday that he […]

05/24/21: HTS talks about the upfronts and the state of local sports markets

Home Team Sports' fast pitch

    Monday May 24, 2021 As upfront presentations continue to roll, Home Team Sports, now a part of Playfly Sports, once again makes its pitch to brands as a direct path to sports fans via local, regional or national scale through customized brand integrations, branded-content platforms, live-game streaming, exclusive highlights, custom creative/advertising production, VIP […]

5/20/21: Misfits are extending their brand to brands

Misfits bet on brands

    Thursday May 20, 2021 Good morning! This is your weekly Esports Brief. Misfits Gaming Group is cranking up the heat, with the global esports and entertainment company entering new waters through a pair of deals this week. The news includes the launch of The Misfits Agency, described in the announcement as “a next-generation, […]

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