Friday June 4, 2021 The United States Football League is back in business, announcing that the league will officially return in the spring of 2022 with FOX onboard as both the official broadcast partner as well as minority owner of the league. The USFL will target a minimum of eight teams and “deliver […]
Thursday June 3, 2021 Good morning! This is your weekly Esports Brief. Riot Games reports that viewership numbers for its first international VALORANT tournament, Masters Reykjavik, hit seven figures. The final match between Sentinels and Fnatic garnered more than one million concurrent viewers, with an average minute audience of over eight hundred thousand, […]
Wednesday June 2, 2021 WWE locked in three additions to the organization’s senior leadership team, including the appointment of Jamie Horowitz as Executive Vice President, Development & Digital, where will oversee much of WWE’s original content including scripted and unscripted programs for digital and social media and be responsible for WWE Studios in […]
Friday May 28, 2021 NBC Sports continues to announce a bevy of Olympic news, including the announcement that NBC Olympics would be presenting record coverage of the U.S. Olympic Team Trials, totaling 85+ hours and more than 50 hours in primetime across NBC, NBCSN, Olympic Channel: Home of Team USA, and NBC Sports […]
Thursday May 27, 2021 Good morning! This is your weekly Esports Brief. Fnatic landed a $17 million funding round led by the massive Japanese company, Marubeni Corporation. The investment will incorporate a strategic partnership to support Fnatic’s expansion into the Japanese esports sector as well as the Asia-Pacific market. Fnatic CEO Sam Mathews […]
Wednesday May 26, 2021 Multiple reports state that Wayne Gretzky is heading to Turner Sports for its upcoming coverage of the NHL. The story, broken by the New York Post, says that Wayne Gretzky will serve as a lead analyst on Turner’s league studio show. The Hall of Famer announced Tuesday that he […]
Monday May 24, 2021 As upfront presentations continue to roll, Home Team Sports, now a part of Playfly Sports, once again makes its pitch to brands as a direct path to sports fans via local, regional or national scale through customized brand integrations, branded-content platforms, live-game streaming, exclusive highlights, custom creative/advertising production, VIP […]
Friday May 21, 2021 NBA Digital is betting big on a new NBABet content initiative, which will feature the debut of a weekly NBA TV show as well as betting-focused content across NBA.com, the NBA App and social platforms. As part of this multiplatform offering, the NBA, Turner Sports and BetMGM will serve […]
Thursday May 20, 2021 Good morning! This is your weekly Esports Brief. Misfits Gaming Group is cranking up the heat, with the global esports and entertainment company entering new waters through a pair of deals this week. The news includes the launch of The Misfits Agency, described in the announcement as “a next-generation, […]
Wednesday May 19, 2021 Telemundo Deportes will present exclusive Spanish-language coverage of Super Bowl LVI, live on Telemundo on February 13, 2022 from Los Angeles, marking the first time ever that a Super Bowl will be televised on a Spanish-language broadcast network in the U.S. Telemundo Deportes will also be the Spanish-language home […]
While we're taking the week off for July 4th, this is a great time to catch up on all our still timely editions of @CynopsisMedia daily newsletters and Special Reports -- from Sports to Executive Profiles! May your holiday be meaningful. https://t.co/kz2fOB36GR
In today's #MediaTech update: @Roku + @AmazonAds launched an integration to reach 80%+ of US HHs - the largest authenticated #CTV footprint ever. Early results? 40% more unique viewers w/ same budget + 30% less ad frequency. Game changer for advertisers. https://t.co/z2V7f4F2M5