Friday July 16, 2021 Game 4 of the NBA finals on ABC scored a 35% rise in viewership of last year’s Game 4, per Nielsen, with the broadcast averaging 10,254,000 viewers. The Milwaukee Bucks victory over the Phoenix Suns in the matchup, making the series 2-2, pushed ABC to win the night across […]
Cynopsis: Esports
07/15/21: DreamHack mapped out plans for DreamHack Beyond
Thursday July 15, 2021 Good morning! This is your weekly Esports Brief. DreamHack finalized experiential plans for the upcoming all-digital, at-home, interactive experience DreamHack Beyond, which runs July 24-31 and offering fans feature themed worlds, 20+ festival halls, game demos, hourly tournaments (including Hearthstone and Rocket League), the first DreamHack Battle of the […]
07/14/21: Bally’s added the AVP to its portfolio
Wednesday July 14, 2021 Big day beachside, as Bally’s Corporation acquired the Association of Volleyball Professionals, host of the longest-running domestic beach volleyball tour in the United States. According to the announcement, the acquisition “represents the latest step in Bally’s ongoing omni-channel growth and diversification strategy, providing a significant opportunity for the Company […]
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07/12/21: TOPP’s breaks down its new pop culture resurgence
Monday July 12, 2021 While the pandemic was raging, TOPPS executives reimagined the company and its role with fans. While the collectable business has exploded overall, the longtime MLB partner found ways to reach new audiences by forging ties to artist recreations of traditional cards, with results exceeding expectations. TOPPS two latest efforts […]
07/09/21: Tokyo Games axe auds; UFC’s tequila shot; NFL & Twitter go deep
Friday July 9, 2021 This year’s Olympics will be running sans fans in venues, as Olympics organizer unveiled plans to ban all spectators from the games after Japan declared a state of emergency due to a rise of new Covid-19 infections. The state of emergency will run through Aug. 22, while the games take […]
07/08/21: Collegiate Esports’ Big Bond; CDL will crown champs in LA; Gen.G bags Crocs
Thursday July 8, 2021 Good morning! This is your weekly Esports Brief. The collegiate esports community got a shakeup when industry heavyweights CSL Esports, The National Association of Collegiate Esports, Nerd Street, and Mainline unveiled a partnership to launch NACE Starleague, which will become the largest collegiate esports league in North America with more […]
07/07/21: ESPN’s MLB All-Star Plans, Private Equity Invests in Phoenix Suns, C4 Energy Teams With WWE
Wednesday July 7, 2021 Dyal HomeCourt Partners, the private equity fund pre-approved by the NBA to invest in multiple franchises, inked a minority equity investment with the Phoenix Suns. HomeCourt will reportedly buy less than 5% of the Suns through Dyal Capital, a division of BlueOwl. “The injection of institutional capital into the NBA […]
06/30/21: ESPN revealed its talent lineup for its upcoming NHL coverage
Wednesday June 30, 2021 ESPN iced in its roster of talent for its upcoming NHL coverage as the Stanley Cup Final, Playoffs and NHL regular season hit ABC, ESPN, ESPN+ and Hulu this fall. ESPN’s play-by-play commentary will be led by Sean McDonough, with Steve Levy leading the studio team and calling several […]
06/28/21: FOX Sports’ David Neal rolls out his soccer strategy ahead of next year’s World Cup
Monday June 28, 2021 Offering a peak into its World Cup plans for 2022, FOX Sports’ Summer of Soccer is well underway, offering fans nearly 300 hours of key international competitions such as CONMEBOL Copa América 2021, 2021 WNT Send-Off Series, 2021 Concacaf Gold Cup and the 2021 MLS All-Star Game. With the […]
06/25/21: MLB locked in a deal with Audacy
Friday June 25, 2021 Major League Baseball and Audacy cemented a new multi-year wide-ranging audio agreement that makes Audacy the official digital audio and podcast partner of MLB and includes the capacity to produce and distribute official podcast programming for the league and its Clubs. To launch the new production agreement, MLB and […]
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