07/16/21: Game 4 of the NBA Finals drew upticks for ABC

 

Medias First Morning Read

 

Friday July 16, 2021

Game 4 of the NBA finals on ABC scored a 35% rise in viewership of last year’s Game 4, per Nielsen, with the broadcast averaging 10,254,000 viewers. The Milwaukee Bucks victory over the Phoenix Suns in the matchup, making the series 2-2, pushed ABC to win the night across all of television and in all key demos, including the Adult and Male demos. The Game 4 audience was also up 14% over the Game 3 audience. Through four games, the 2021 NBA Finals is averaging 9,311,000 viewers, up 34% from last year.

PROGRAMMING

FOX Sports saw the country rally around the 2021 MLB All-Star Game, as this year’s event saw 8,311,000 viewers on FOX and FOX Deportes, up 1% on FOX in 2019, and delivering the network’s best performance for a Tuesday telecast since December. Streaming platforms saw an AMA of 108,053, up 33% over 2019.

Univision’s TUDN drew big viewership on Saturday and Sunday for action from Copa América, Euro, and Gold Cup taking place on the same weekend for the first time. The action kicked off Saturday with the Copa América final which scored 3.5 million Total Viewers 2+ and 1.7 million Adults 18-49. Sunday’s 2020 Euro Cup action saw nearly 3 million viewers tune into Univision to see Italy defeat England in penalties at Wembley Stadium, extending the Three Lions 55-year title drought. The Gold Cup kicked-off Saturday night as Mexico met Trinidad and Tobago and averaged 2.4 million Total Viewers 2+ and 1.3 million Adults 18-49.

Telemundo Deportes will serve up at least 12 hours of daily coverage during the Tokyo Olympics, offering programming highlights include live competition coverage of soccer, boxing, basketball, volleyball, beach volleyball and baseball and highlights of the top disciplines and athletes that are relevant to the Latino audience. Telemundo’s Tokyo Olympics live coverage kicks off Wednesday, July 21 with the Women’s first round featuring Team USA’s debut against Sweden, live at 4:30a. Men’s coverage kicks off July 22 highlighted by Mexico vs. France live on Telemundo at 4a.

ESPN revealed that matchups for five of the six ESPN Events owned and operated early-season men’s college basketball tournaments have been determined with play beginning Nov. 18 and continuing through Christmas Day. Each eight-team men’s college basketball tournament – Shriners Children’s Charleston Classic, Myrtle Beach Invitational, ESPN Events Invitational, and Hawaiian Airlines Diamond Head Classic – will be comprised of 12 games over three days, with the NIT Season Tip-Off and Paycom Wooden Legacy each featuring four teams and four games over two days of play. Teams will compete in one game per day, advancing through the bracket.

The NBA announced the NBA Draft 2021 presented by State Farm will be held at Barclays Center in Brooklyn on July 29 at 8p. ESPN platforms will exclusively televise the NBA Draft for the 19th consecutive year and for the first time it will air on both ABC and ESPN.

SHOWTIME Sports documentary KEVIN GARNETT: Anything Is Possible will now premiere on Nov. 12. The originally scheduled premiere date of July 30 has been delayed due to production considerations.

With kickoff of the 2021-22 Premier League season less than one month away, NBC Sports announced its schedule for August, as NBCUniversal will once again present live coverage of every Premier League match across NBC, NBCSN, Peacock, CNBC, Telemundo and Universo. The opening weekend schedule kicks off Aug. 13 at 3p on NBCSN and Universo, as newly-promoted Brentford, who play their first season in England’s top flight in 75 years, host Arsenal. For the first time, Telemundo Deportes’ Andres Cantor will call select Premier League matches in English.

FOX Sports hired veteran sports reporter Josh Sims, who will serve as the newest FOX NASCAR reporter, debuting on NASCAR RACEDAY on July 18 in a sit-down interview with former NASCAR Cup Series champion Joey Logano. Sims comes to FOX Sports from WJZY, the FOX affiliate in Charlotte.

ESPN tips off its eighth year of coverage of The Basketball Tournament on Friday with all 63 games of the tournament, featuring the Elam Ending, running on either ESPN, ESPN2 or ESPN3, with 33 games on ESPN or ESPN2. TBT will also debut its 33-Point Contest featuring contestants squaring off in single-elimination bracket format, to see who can hit 11 three-pointers first. ESPN college basketball analysts Jordan Cornette, Dan Dakich, Fran Fraschilla and Seth Greenberg headline the commentator teams for the event. Jen Hale and Angel Gray will serve as the sideline reporters throughout the tournament.

Tennis Channel will be the exclusive home of the entire US Open Series, the seven-week, nine-tournament circuit. From now through August 28, the network and its streaming service Tennis Channel Plus delivers live and on-demand action from the annual North American series. Overall, Tennis Channel will provide 270 hours of live matches during the US Open Series, with at least 30 hours at each tournament. In addition, Tennis Channel will again be the exclusive home of the International Tennis Hall of Fame Induction Ceremony this Saturday at 6p.

The National Lacrosse League will officially start its 35th season with Face Off Weekend, December 3-4, with six games across North America, highlighting a series of changes for 2021-22. A new two-Conference format, expanded playoffs, and the inaugural season of Panther City Lacrosse Club are among the changes in the upcoming season. The NLL’s 14 teams competing this year will be aligned into two Conferences: East (Albany FireWolves, Buffalo Bandits, Georgia Swarm, Halifax Thunderbirds, New York Riptide, Philadelphia Wings, Rochester Knighthawks, and Toronto Rock); and West (Calgary Roughnecks, Colorado Mammoth, Panther City Lacrosse Club, San Diego Seals, Saskatchewan Rush, and Vancouver Warriors).

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SPONSORSHIP & PROMOTION

 

NBCU has reportedly sold 85% of its in-game advertising inventory for Super Bowl LVI, according to Adweek, marking the largest round of sports upfront negotiations in company history, According to the report, NBCU locked in as high as $6 million per 30-second spot, for a 9% rise over CBS’ rates for Super Bowl LV. In addition, the Tokyo Olympics could reach $2.25 billion in US ad revenue for the live broadcast, more than 20 percent higher than the 2016 Summer Games and an all-time high, Kantar is forecasting.

NASCAR and Ruoff Mortgage secured a multiyear partnership that will designate the company as the “Official Mortgage Partner of NASCAR.” The wide-ranging agreement includes branding of Victory Lane. Beginning at Watkins Glen International, Ruoff Mortgage will be the presenting sponsor of Victory Lane for the Cup Series, Xfinity Series and the Camping World Truck Series across all NASCAR-owned tracks. “The best drivers in the world compete to park their car in Victory Lane and we are excited to have Ruoff Mortgage be a part of that celebratory moment each weekend,” said Jeff Wohlschlaeger, Vice President, Chief Sales Officer, NASCAR. “Victory Lane offers Ruoff Mortgage a highly visible position at the track and will deliver tremendous exposure to the most brand loyal fan base in sports.”

Ahead of the Opening Ceremony for Tokyo 2020, Worldwide Olympic and Paralympic Partner Bridgestone unveiled contributions to support safety and efficiency for athletes and operations at the Olympic and Paralympic Games. Bridgestone will showcase its mission of “serving society with superior quality” by providing products and services that will help enable “safe, smooth and sustainable movement around Tokyo.” Approximately 3,000 official vehicles will be kept in motion with Bridgestone’s tire products and services, while its bicycle and maintenance service will be provided for athlete and staff transportation. In addition, its seismic isolation technology will support earthquake readiness in two of the main Tokyo 2020 venues – the Tokyo Aquatics Centre and Ariake Arena. In addition, the company continues to support and celebrate a diverse roster of more than 70 global athletes who serve as Team Bridgestone athlete ambassadors.

Allianz, the Worldwide Insurance Partner of the Olympic & Paralympic Movements, celebrated Olympic Day by launching global programs designed to provide more confidence and mental health support to members of the Olympic and Paralympic Family. Allianz is introducing a new initiative called the Allianz Support Dog Squad. In association with non-profit organizations Love on 4 Paws and Little Angels, Allianz will provide a squad of 50+ trained emotional support dogs to international skateboarders training in Los Angeles as they prepare for their Olympic debut as well as other upcoming international competitions – including Leticia Bufoni (Brazil) and Dashawn Jordan (U.S.). Lindsey Vonn, has also teamed up with Allianz as a global ambassador to shine a spotlight on mental health and share her own experiences and advice as well as Allianz resources with Leticia and Dashawn that will help build their confidence.

DIGITAL, DATA & TECH

DraftKings received a DFS license from the Louisiana Gaming Control Board and its daily fantasy sports product will soon be live in approved parishes in Louisiana. With this launch, Louisiana will officially become the 44th state in the United States to offer DraftKings daily fantasy sports.

Sportradar announced the launch of the Remote Testing System to support the modern-day clean sport movement. By applying a series of digital technologies to the collection procedure, the Remote Testing System “ensures the integrity of the process, enabling Anti-Doping Organizations (ADOs) to collect doping control samples remotely, resulting in benefits to both athletes and sporting bodies as they navigate ongoing logistical issues related to the global pandemic.”

Electronic Arts Inc. and The R&A announced their plans to celebrate the historic Championship’s 150th edition in EA SPORTS PGA TOUR. The Open Championship will be featured in high fidelity through the return of the storied St Andrews Links in EA SPORTS PGA TOUR. “We could not be happier to partner with EA to bring golfers and players from all over the world to our celebration of The 150th Open via EA SPORTS PGA TOUR,” said Martin Slumbers, Chief Executive of The R&A. “EA SPORTS plays an important role in taking golf to a wider audience through its highly realistic and immersive game.”

ESPORTS

GameSquare acquired Cut+Sew and Zoned for up to $7.85 million paid in cash and shares. According to the announcement, the acquisition will bring additional marketing capabilities to GameSquare and will help to increase the brand’s capabilities in numerous sectors including traditional sports, gaming, emerging technology, new media, music and fashion.

eFuse forge a deal with College CoD to host two tournaments this summer designed to help collegiate players increase their visibility and launch a potential professional career. Play starts with the 2021 College CoD Summer 8’s from July 29-Aug. 1, eligible players will be able to compete against top talent from around the country on PlayStation, Xbox, and PC via Battle.net. The second tournament, the College CoD Summer Open, will span Aug. 28-29.

INDUSTRY & ROSTER MOVES

On Location named a number of high-level appointments including David Geithner, most recently with ReactiveCore and formerly with Conde Nast, as EVP Strategy & Business Development; Jaime Weston, most recently with Universal Music Group and formerly with the NFL, who joins as Chief Marketing Officer; and Heather Puglisi who joins as SVP, Stakeholder Services.

Longtime Golf Channel and NBC Sports communications professional Jeremy Friedman was tapped to the newly created position of director of public relations and marketing for Outlyr, a global sports, event management and lifestyle marketing agency.He will lead strategic communications and marketing initiatives for Outlyr and its 11 owned-and-operated golf tournaments, which includes nine LPGA Tour events, the Chubb Classic on the PGA TOUR Champions and the Blessings Collegiate Invitational. Friedman will be based out of Orlando, Fla.

SPORTS BROADCAST JOURNAL w/David J. Halberstam

From Vin Scully to Bob Costas and from Al Michaels to Joe Buck, these twelve voices got onto the networks in their twenties and have had glowing careers
Prodigies: The top all-time dozen voices who were on network TV in their 20s and whose careers sparkled

With all the gambling going on, more so than ever, from straight bets to the exotic, should announcers and reporters wager on the games they’re covering? Is it ethical?
Is it ethical for voices to bet on games they’re covering, knowing they have inside info?; Costas comments

Lots of nuggets and chewy stuff covering sports broadcasting.
Halby’s Morsels: NFL, NHL, NBA and MLB; Gorging yourself on ESPN’s Nathan’s hotdogs contest? Disgusting

An interesting history of the NBA Finals on network television. The league has had bumps on the road, including three years when weeknight games were carried by CBS on a delayed tape.
NBA Finals on the networks: A storied and often colorful history through the lens of television

Happy Birthdays

Jimmy Johnson 7/16 Fox Sports
Verne Lundquist 7/17 CBS Sports
Charley Steiner 7/17 LA Dodgers radio
Jim Donovan 7/17 Cle Browns radio
Jeff Joniak 7/17 Chi Bears radio
Jeff Rimer 7/18 Columbus NHL radio
Nick Faldo 7/18 CBS Sports
Joe D’Ambrosio 7/19 Ex-UConn radio
Ted Robinson 7/19 Tennis Channel
Tony Oliva 7/20 Twins radio
Howard Balzer 7/21 NFL reporter
Mike Bordick 7/21 Orioles TV
Curt Menefee 7/22 Fox Sports
Joe Tessitore 7/22 ESPN

Sports Broadcast Journal

Win a Tempest Award. Win the Industry.
From the legends who broke into the mainstream to the start-ups seeking out to revolutionize the industry, the Tempest Awards honors esports’ most prestigious players. ACT SOON: Your entry is due on July 29.

 

READY.SET.ENTER.

ON THIS DAY in
1994: Baseball Night in America premieres.

IN THE KNOW
Multiple choice! How far does a typical bowling pin need to tilt before it will fall? A) 33 degrees. B) 24.5 degrees C) 15 degrees D) 7.5 degrees. (Email [email protected] with your answer and be sure to include your name, company and city).

Answer to Our Last Sports Trivia Question: Which city has hosted the Summer Games three times? Answer: London, although I will take the Athens answer as well. Kudos: Brandon Morales-Univision Communications Inc./NY; Michael Ritz-Lenox Advisors/NY; Denis Barry-CBS/NY; Tom Buffolano- Think Manhattan/NY; Mark J. Crepeau-MJC Marketing Solutions/Orlando; Kyle Krebs-CBS42/Birmingham; Matt Sautter-WideOrbit/Harrisburg; Synda Kollman-Charter Marketing Group/Boca Raton; Louis Lewow-FITE/Atlanta; Bob Ramsey/Merida; Andy Pittman-TAMU/College Station; Greg Moloznik-GLM Media/Scottsdale; David Westberg-SAG•AFTRA Credit Union/Burbank; Tom Moore-Kalt Productions/LA; Brian McAloon-FOX Sports/LA

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