07/07/21: ESPN’s MLB All-Star Plans, Private Equity Invests in Phoenix Suns, C4 Energy Teams With WWE

Medias First Morning Read


Wednesday July 7, 2021

Dyal HomeCourt Partners, the private equity fund pre-approved by the NBA to invest in multiple franchises, inked a minority equity investment with the Phoenix Suns. HomeCourt will reportedly buy less than 5% of the Suns through Dyal Capital, a division of BlueOwl. The injection of institutional capital into the NBA will be a tremendous benefit to the league and its owners and the Suns are proud to be Dyal HomeCourt’s first investment,” said Suns owner Robert Sarver in a press release. “We look forward to a fruitful relationship moving forward.”


ESPN will provide expansive coverage of the 2021 MLB All-Star festivities July 11-13 in Denver, CO. Things kick off with the first round of the 2021 MLB Draft on Sunday, July 11 from 7p to 10:30p, showcasing the first MLB Draft held during All-Star Week. The network will exclusively televise the T-Mobile Home Run Derby on Monday, July 12 at 8p, while ESPN 2 will offer a Stat-cast-driven alternative viewing experience for the Derby alongside the tradition telecast. Jason Benetti, Jessica Mendoza and Mike Petriello will also host a Statcast edition of Baseball Tonight Presented by T-Mobile on ESPN2 at 7p. Following the Derby, ESPN will air the 2021 MLB All-Star Celebrity Softball Game at 10p. Celebrities and athletes scheduled to appear include JoJo Siwa, Kane Brown, Steve Aoki, Karamo, CC Sabathia, Jennie Finch, Larry Walker, Quavo and 2018 Celebrity Softball MVP, The Miz. Meanwhile, ESPN Radio will serve as the exclusive national radio home for the 2021 MLB All-Star Game Presented by Mastercard on Tuesday, July 13 with coverage beginning at 7p.

For the first time, FOX Sports is offering the MLB All-Star Game in 4K/HDR. Highlights will include more than 50 108p HDR cameras, 75 microphones and a pair of the popular “megalodon” cameras.

The second edition of the High School All-American Game is scheduled at Coors Field on Friday, July 9, as part of the 2021 MLB All-Star Week on Denver. Streaming live on MLB.com at 7p, the showcase game will feature a roster of 39 participants, who are top U.S.-based high school prospects for the 2022 MLB Draft.

HBO Sports has partnered with NFL Films on Hard Knocks: The Dallas Cowboys. The five-episode series, chronicling training camp with the five-time Super Bowl champion franchise, debuts Tuesday, August 10 at 10p.

The 2021 ESPYS presented by Capital One will benefit cancer research, funded through the V Foundation for Cancer Research. The show airs live July 10 at 8p on ABC and be hosted by Anthony Mackie, star of Disney+’s Falcon and the Winter Soldier. ESPYS Week will honor the legacy of Stuart Scott, a former ESPN sportscaster.

NBC and NBCSN air live coverage of the American Century Championship celebrity golf tournament from July 9-11, featuring the strongest field from the world of sports and entertainment headlined by Justin Timberlake, Dell and Seth Curry, Annika Sorenstam, Patrick Mahomes, Michael Strahan, Tony Romo, Aaron Rodgers, Charles Barkley and defending champion Mardy Fish. Programming begins July 9 at 5p on NBCSN.

BeIN SPORTS is bringing live sports to fans, for free. The company has launched beIN SPORTS EXTRA and beIN SPORTS XTRA en Espanol, available on more than 200MM devices across streaming platforms including Roku, Pluto, and Vizio SmartCast. The new channels’ distribution partners provide millions of households across the U.S. and Canada with free access to English and Spanish-language live sports content.

DAZN agreed to a five-year deal with UEFA to broadcast the Women’s Champions League. The streaming service also inked an agreement with YouTube to stream the competition globally for free from 2021-2025. The National Women’s Soccer League broke ratings records by almost 300% last year.

All Esports. All Business. All Week.


Esports Business Summit | October 18-20, 2021| Caesars Palace, Las Vegas
The only event connecting the entire esports ecosystem is back and bringing together executives from all sectors of the esports ecosystem for three days of networking, education and inspiration.




Coca-Cola owned Thums Up has become a worldwide partner at Tokyo Olympics 2020. It’s the first India origin beverage to partner with the Olympics at the global level. The Coca-Cola Company has had an eight-decade long association with the Olympic Games.

C4 Energy announced endorsement deals with WWE superstars Roman Reigns, Bianca Belair, Montez Ford, and Mandy Rose. With nearly 50 million followers across their social media platforms combined, Reigns, Belair, Ford and Rose will help expand C4’s mission of inspiring and maximizing human performance beyond the ring to everyday life through media, retail and digital content. As part of the partnership, all four will appear in the company’s first global brand campaign, launching this summer.

Muscle Tech has teamed with Canadian gymnast Ellie Black as she preps for her third Olympic Games. As part of the partnership, Black will help the sports nutrition and fitness leader tell its “Strength Redefined” story. She’ll be using MuscleTech 100% Grass Fed Whey and Iso Whey Clear proteins as part of her training plan for the Tokyo Summer Games.


Fan Duel and Taco Bell announced a partnership that includes the Taco Bell “NBA Comeback” Bonus promotion. It will be available via the FanDuel Sportsbook app during the NBA Finals, giving fans new ways to win when they place wagers on the series.

As of July 1, Yahoo Fantasy Sports can no longer offer paid fantasy sports contests in the state of Connecticut due to recently passed legislation. All free Yahoo Fantasy Sports experiences will continue to be available to Connecticut residents.

T-Mobile is using its 5G network to upgrade the fan experience at the T-Mobile Home Run Derby in Denver, as part of MLB All-Star Week. Fans can download the MLB AR app, created with T-Mobile, for an immersive AR experience during the Home Run Derby. Also new this year are 5-G integrated cameras mounted on player hats and catcher masks, which will virtually place fans onto the field to see batting practice and the Derby, from the players’ point of view. T-Mobile is also donating $10,000 for every home run hit with a magenta ball during bonus time at the Home Run Derby to the T-Mobile Little League Call Up Grant Program, which helps cover Little League registration fees for families in need.


ESL Gaming has partnered with global cryptocurrency platform Coinbase. Under the terms of the deal, Coinbase will become the “official cryptocurrency partner” for select ESL events in 2021 and 2022, starting with IEM Cologne 2021. Other events include the ESL Pro Tour circuit for Counter-Strike: Global Offensive, StarCraft II and Warcraft III.

London-based global esports performance brand Fnatic has unveiled a set of safeguarding policies designed specifically for pro gaming. Fnatic’s goal is to develop a safer system that protects current and future gamers. It also includes a policy which outlines the risks faced by those under the age of 18.

The BLK Originals and HBCU Game Day have teamed to give Historically Black Colleges & Universities an online presence beginning with the 2021 fall sports season. It will allow HBCU Gameday to continue coverage of the Central Intercollegiate Athletic Association, as well as Mid-Eastern Athletic Conference and Southwestern Athletic Conference.


Chiefs quarterback Patrick Mahomes has partnered with USA Football, a national governing body and member of the U.S. Olympic and Paralympic Committee to enhance youth football in the Kansas City metro area. Mahomes will host three youth football coach clinics and grant awards to youth football leagues in the Eastern Kansas and Western Missouri regions this summer.

The Olympics launched its newest first-person Athletic Journey portrait, part of the Stronger Together global campaign. Narrated by Yusra Mardini, swimmer and member of the Refugee Olympic Team, it’s available at “We chose to keep our dreams alive” | #StrongerTogether. The creative showcases the courage and commitment of the members of the Refugee Olympic Team, one without borders and limits.

TVU Networks announced that extreme athletes and influencers Alex Roca and Valenti Sanjuan live streamed their 700-kilometer tandem bike ride to deliver the Summer Games torch, using the TVU Nano Router and TVU PowerPac2. Broadcast over Sanjuan’s Twitch channel, twitch.tv/valentisanjuan, to more than 100,000 viewers. The event was part of the #StartYourImpossible movement from Toyota, a sponsor of the Summer Games, promoting inclusion in sports.

The American Flag Football League launched its first-ever investment campaign, giving fans, players and investors the chance to own a portion of the league. The campaign marks SeedInvest’s first crowdfund with a sports league.

Madison Square Garden Sports Corp. appointed Greg Kim as Head of CLG. Kim last served as Director of Esports for Evil Geniuses.

AMB Sports and Entertainment named Ryan Mucatel as Senior Vice President of Marketing Communications, beginning August 16. He was previously Chief Operating Officer at Berk Communications.

The East-West Shrine Game announced a partnership with the NFL and will be held as part of Pro Bowl week in Las Vegas this season. The 2022 event will take place Thursday, February 3 at the Raiders’ Allegiant Stadium and is sponsored by the Shriners Hospitals for Children.

NY Giants Pro Bowl running back Saquon Barkley is investing in X2 Performance. He joins a list of high-profile athletes associated with the company’s line of healthy energy drinks and pre-workout supplements.

Dicky Maegle, a 1979 College Football Hall of Fame inductee who starred at Rice, passed away on July 4. He was 86.

Dave Hakstol, announced as the Kraken’s first head coach in June, has begun assembling his coaching staff. His first two choices are Paul McFarland, an NHL assistant coach with Florida and Toronto, and Jay Leach, head coach of the American Hockey League’s Providence franchise, top affiliate of the Boston Bruins.

An online asset for media execs looking for the latest in tech, streaming, network offerings, and tools to support their business initiatives.



On this Day
1962: Bill Hartack became the eighth jockey to win 3,000 American thoroughbred races.

Who was the first Mexican-born player drafted by the NFL? (Email [email protected] with your answer and be sure to include your name, company and city).

Answer to Our Last Sports Trivia Question
Straight, pike, puck and free are all body positions used in which Olympic sport? Answer: Diving. Kudos to: Keith Marder-Brown Harris Stevens Real Estate/NY; Louis Lewow-FITE/Atlanta, GA; Chris Long-DraftKings/NY; Michael Ritz-Lenox Advisors/NY; Willy Gibson-WTG Sports/Columbus, OH; Rick Dascher-WarnerMedia Studios/Atlanta, GA; Aymon DeMauro-ADM Media & Marketing/NY; Chris Madigan-BZA PR/NY; Holli Sarner-Playfly/Home Team Sports/NY; Allison Weiner-MMSI/Warwick, RI; Peter Lasser-Lasser Productions/Atlanta, GA; John Kukla-FOX4/Dallas, TX; Andy Pittman-TAMU/College Station/TX; Lexi Betcher-Playfly/Home Team Sports/Chicago, IL; Creed Heilskov-ImOn Communications/Cedar Rapids, IA; Dave Sikula-San Francisco State University/San Francisco, CA: Greg Moloznik-GLM Media/Scottsdale, AZ; Lorrie Shilling/El Segundo, CA; Dave Hauptman/Denver, CO; John Ferlazzo/London, UK.

Cynopsis Team

Chris Pursell
Kerry Smith
Division President
Access Intelligence

Roberta Caploe

Cynopsis Ad Sales
Albert Nassour
Cynopsis Job Listings Sales
John Cox

Check out more jobs in Cynopsis Classifieds »
Job of the day


The Director, Growth Marketing will work closely with other members of the Streaming TV, Product & Marketing teams to grow the audience and monetization of Jukin Media’s streaming apps. The position is primarily tasked with driving downloads and engagement of Jukin’s Roku, Fire, etc applications through paid and organic means. Full info HERE (7/17)



Lead strategic design and user-experience vision for the redesign of INSP.com. Manage multiple project timelines and executions simultaneously and create and manage digital content & email marketing campaigns. 5+ yrs experience leading management of a website property, leading email marketing initiatives and people management. Full info HERE (7/22)

EVS Associate Producer
Early Morning Talk/News Show/ MT LAUREL, NJ:
Seeking EVS Associate Producer for live, daily, early morning NFL talk/news show. Must be ready, willing, and able to work VERY EARLY mornings (3:45am daily call time) in Mount Laurel, New Jersey. The job will start Monday, July 19th. Full info HERE (7/22)

Learning and leveraging a variety of research resources to provide data driven intelligence in support of advertising sales and marketing initiatives. Position networks within the ad sales marketplace and use analytical and syndicated research systems to produce relevant sales and network reports. 2-4 years relevant business experience required. Full info HERE (7/21)

Develop licensing and content distribution partnership opportunities with representatives of TV and film catalogs, production companies, sales agents and IP owners. Pursue leads and shepherd prospective deals through internal pipeline and oversee workflow process of deals. 5 years of relevant experience in a similar role required. Full info HERE (7/21)

Drafting and negotiating content acquisition, distribution agreements, television contracts and releases. Assisting the Business Affairs team with rights management and Copyright research. Three to four plus years of experience negotiating television and streaming platform agreements required. Full info HERE (7/21)

Drafting and negotiating content acquisition, distribution agreements, television contracts and releases. Working closely with acquisitions, distribution and sales teams and assisting the Business Affairs team with rights management. Two to three years of experience in entertainment law. Full info HERE (7/21)

REELZ/NYC, NY: Create/revise upfront/scatter media plans, account stewardship & serve as agency liaison. Should be comfortable presenting and cultivating agency relationships. A min. 5 yrs ad sales exp. Strong written and verbal communication skills, strong media math skills. Proficient in Wide Orbit, MS Suite. Full info HERE (7/21)

Seeking entry level office/set Production Assistant to support the Production Management Team. This is for a live, daily early morning NFL talk/news show in Lower Manhattan. The job will start Monday, July 19th and will continue for approximately 8 months and TBD beyond. Full info HERE (7/21)

iN DEMAND/NYC, NY: Serve and support the needs of the owner and affiliates by delivering reliable and relevant products and service. Bring leadership, excellence, organization, discipline and accountability to the organization. Establish and implement the overall technical vision for the company. Min of 8-10+ yrs relevant technical experience in cable or related industry required. Full info HERE (7/20)



Assist in the strategic development and execution of comprehensive communications plans and cultivate and maintain strong relationships with key journalists and media outlets. Leverage opportunities to promote Telemundo’s corporate narrative and manage incoming media inquiries and requests. Knowledge & experience of PR industry and specifically media relations required. Full info HERE (7/20)

CIVIC/NYC, NY: Contribute to planning, ideation and development of campaign strategies. With the VP, manage and coordinate communications with clients, talent (and their reps) on campaign junkets, key dates, interview requests. 6+ years of experience in
television/film/entertainment/media public relations and/or corporate communications required. Full info HERE (7/20)


Implementation Specialists are the main point of contact for customers transitioning on to the WO Network product. 4+ years’ experience at a Cable Network required, with a strong preference for applicants with deep knowledge of the Cable Network Sales world, including Sales Planners. Full info HERE (7/20)

Build and manage relationships with clients – both supply and demand. Serve as Activation point on RFP responses, vetting concepts with all necessary teams, and overall create outstanding pitches. PowerPoint wizardry and ability to work effectively across multiple departments and external parties to make an impact on revenue. Full info HERE (7/20)



Responsible for linear and multi-platform content scheduling on A&E/FYI/C+I networks. Excellent communication and attention to detail. Creative thinker who can build programming stunts and playlists. BS in film, television preferred along with good understanding of TV/Film Pop Culture. MS Excel skills are required. Full info HERE (7/19)

As a Senior Publicist, you have the ability to cultivate pitches and work with the media to secure coverage. If you are a strategic thinker who understands how communication shapes the world of media, this role is the perfect opportunity to experience all aspects of public relations.Full info HERE (7/19)

AMERICAN PUBLIC MEDIA GROUP/NYC, LA, ST PAUL, MN: Build a world-class suite of newsletter engagement tactics across the APM Studios portfolio with one single goal: Turning anonymous users into known audiences, and serving their needs with meaningful, engaging content. 5 yrs experience with enterprise ESPs, specifically Marketing Cloud required. Full info HERE (7/19)

AMERICAN PUBLIC MEDIA GROUP/NYC, LA, ST PAUL, MN: Oversee editorial strategies and loyalty products that significantly grow and engage audience and convert anonymous listeners to known fans. 7+ years of work experience in loyalty, engagement or conversion funnel roles with measurable results in attracting and converting consumers into loyal users/subscribers required. Full info HERE (7/19)

Top rated nationally syndicated daytime talk show looking for a NY based talent booker to join an established team booking newsworthy, topical celebrities in pop culture and cover various facets of entertainment. Must have previous celebrity booking experience, strong contacts and a finger on the pulse what’s happening in pop culture. Full info HERE (7/18)

Support media relations and account management for digital and fantasy sports clients. Must have a min. of 6 years previous agency experience working within sports, sport betting, or gaming. Strong knowledge of the media landscape and extensive media relationships across traditional, online, and broadcast media. Full info HERE (7/18)


Will partner with cross-functional teams on copy development for all of Hallmark Channel’s digital platforms. 5+ years of experience in branding, creative agency, or entertainment in digital spaces preferred. BA Degree in marketing, advertising, communications or journalism required. Full info HERE (7/17)

MARATHON VENTURES/EAST COAST/REMOTE: Responsible for generating revenue and achieving sales targets and maintaining and developing our direct response account business. Analyze sales data, execute strategies for revenue growth, build relationships with existing accounts and consistently develop new business. Established relationships required. Full info HERE (7/17)



Related Stories

06/07/23: Cynopsis Jobs


SR. DIRECTOR, PRODUCT MANAGEMENT SHOUT! FACTORY LOS ANGELES P&L responsibility, ownership over all aspects of a project, standalone releases or a licensed library of titles. Works w/production, publicity, creative services, distribution/sales, digital, finance, legal, acquisitions & licensors to best position the project for success. 7+ yrs of exp. in marketing, business development, or product management. […]

06/07/23: Angry Birds lands at Amazon

Angry Birds lands at Amazon

A CYNOPSIS MESSAGE FROM FETV How many of your clients’ upfront deals are delivering? FETV delivers GRPs in flight! Brand-Safe Environment Iconic Content with Loyal Viewers Click here to contact Michael DuPont, EVP Ad Sales for more details or planning costs for review. Wednesday June 7, 2023 Today’s Premieres Bravo: The Real […]

06/06/23: Apple unveils Vision Pro

Apple unveils Vision Pro

Tuesday June 6, 2023 Today’s Premieres A&E: Customer Wars at 9p; Storage Wars at 10p ESPN: 30 for 30: The Luckiest Guy in the World at 8p HBO: Burden of Proof at 9p History: Beyond Skinwalker Ranch at 11p ID: Late Night Lockup at 10p Paramount+: Destination: European Nights IN THE NEWS “To those whose […]

06/05/23: Cynopsis Media Tech Update

Big reveal for "Top Chef" host Padma Lakshmi

Monday June 5, 2023 Amazon has agreed to payments to settle two federal lawsuits alleging that the tech giant violated users’ privacy through its Alexa voice assistant and its Ring doorbell cameras. The FTC found that Amazon violated children’s privacy law COPPA by keeping voice recordings of children, in some cases failing to honor deletion […]

06/05/23: Big reveal for “Top Chef” host Padma Lakshmi

Big reveal for "Top Chef" host Padma Lakshmi

Monday June 5, 2023 Today’s Premieres Fox: Stars on Mars at 8p; Crime Scene Kitchen at 9p Freeform: Cruel Summer at 9p Hulu: Age of Influence Nat Geo: America’s National Parks at 9p NBC: American Ninja Warrior at 8p Netflix: Barracuda Queens IN THE NEWS YouTube will no longer remove content that advances false claims […]