07/07/21: ESPN’s MLB All-Star Plans, Private Equity Invests in Phoenix Suns, C4 Energy Teams With WWE

Medias First Morning Read

 

Wednesday July 7, 2021

Dyal HomeCourt Partners, the private equity fund pre-approved by the NBA to invest in multiple franchises, inked a minority equity investment with the Phoenix Suns. HomeCourt will reportedly buy less than 5% of the Suns through Dyal Capital, a division of BlueOwl. The injection of institutional capital into the NBA will be a tremendous benefit to the league and its owners and the Suns are proud to be Dyal HomeCourt’s first investment,” said Suns owner Robert Sarver in a press release. “We look forward to a fruitful relationship moving forward.”

PROGRAMMING

ESPN will provide expansive coverage of the 2021 MLB All-Star festivities July 11-13 in Denver, CO. Things kick off with the first round of the 2021 MLB Draft on Sunday, July 11 from 7p to 10:30p, showcasing the first MLB Draft held during All-Star Week. The network will exclusively televise the T-Mobile Home Run Derby on Monday, July 12 at 8p, while ESPN 2 will offer a Stat-cast-driven alternative viewing experience for the Derby alongside the tradition telecast. Jason Benetti, Jessica Mendoza and Mike Petriello will also host a Statcast edition of Baseball Tonight Presented by T-Mobile on ESPN2 at 7p. Following the Derby, ESPN will air the 2021 MLB All-Star Celebrity Softball Game at 10p. Celebrities and athletes scheduled to appear include JoJo Siwa, Kane Brown, Steve Aoki, Karamo, CC Sabathia, Jennie Finch, Larry Walker, Quavo and 2018 Celebrity Softball MVP, The Miz. Meanwhile, ESPN Radio will serve as the exclusive national radio home for the 2021 MLB All-Star Game Presented by Mastercard on Tuesday, July 13 with coverage beginning at 7p.

For the first time, FOX Sports is offering the MLB All-Star Game in 4K/HDR. Highlights will include more than 50 108p HDR cameras, 75 microphones and a pair of the popular “megalodon” cameras.

The second edition of the High School All-American Game is scheduled at Coors Field on Friday, July 9, as part of the 2021 MLB All-Star Week on Denver. Streaming live on MLB.com at 7p, the showcase game will feature a roster of 39 participants, who are top U.S.-based high school prospects for the 2022 MLB Draft.

HBO Sports has partnered with NFL Films on Hard Knocks: The Dallas Cowboys. The five-episode series, chronicling training camp with the five-time Super Bowl champion franchise, debuts Tuesday, August 10 at 10p.

The 2021 ESPYS presented by Capital One will benefit cancer research, funded through the V Foundation for Cancer Research. The show airs live July 10 at 8p on ABC and be hosted by Anthony Mackie, star of Disney+’s Falcon and the Winter Soldier. ESPYS Week will honor the legacy of Stuart Scott, a former ESPN sportscaster.

NBC and NBCSN air live coverage of the American Century Championship celebrity golf tournament from July 9-11, featuring the strongest field from the world of sports and entertainment headlined by Justin Timberlake, Dell and Seth Curry, Annika Sorenstam, Patrick Mahomes, Michael Strahan, Tony Romo, Aaron Rodgers, Charles Barkley and defending champion Mardy Fish. Programming begins July 9 at 5p on NBCSN.

BeIN SPORTS is bringing live sports to fans, for free. The company has launched beIN SPORTS EXTRA and beIN SPORTS XTRA en Espanol, available on more than 200MM devices across streaming platforms including Roku, Pluto, and Vizio SmartCast. The new channels’ distribution partners provide millions of households across the U.S. and Canada with free access to English and Spanish-language live sports content.

DAZN agreed to a five-year deal with UEFA to broadcast the Women’s Champions League. The streaming service also inked an agreement with YouTube to stream the competition globally for free from 2021-2025. The National Women’s Soccer League broke ratings records by almost 300% last year.

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SPONSORSHIP & ACTIVATION

Coca-Cola owned Thums Up has become a worldwide partner at Tokyo Olympics 2020. It’s the first India origin beverage to partner with the Olympics at the global level. The Coca-Cola Company has had an eight-decade long association with the Olympic Games.

C4 Energy announced endorsement deals with WWE superstars Roman Reigns, Bianca Belair, Montez Ford, and Mandy Rose. With nearly 50 million followers across their social media platforms combined, Reigns, Belair, Ford and Rose will help expand C4’s mission of inspiring and maximizing human performance beyond the ring to everyday life through media, retail and digital content. As part of the partnership, all four will appear in the company’s first global brand campaign, launching this summer.

Muscle Tech has teamed with Canadian gymnast Ellie Black as she preps for her third Olympic Games. As part of the partnership, Black will help the sports nutrition and fitness leader tell its “Strength Redefined” story. She’ll be using MuscleTech 100% Grass Fed Whey and Iso Whey Clear proteins as part of her training plan for the Tokyo Summer Games.

DIGITAL, DATA & TECH

Fan Duel and Taco Bell announced a partnership that includes the Taco Bell “NBA Comeback” Bonus promotion. It will be available via the FanDuel Sportsbook app during the NBA Finals, giving fans new ways to win when they place wagers on the series.

As of July 1, Yahoo Fantasy Sports can no longer offer paid fantasy sports contests in the state of Connecticut due to recently passed legislation. All free Yahoo Fantasy Sports experiences will continue to be available to Connecticut residents.

T-Mobile is using its 5G network to upgrade the fan experience at the T-Mobile Home Run Derby in Denver, as part of MLB All-Star Week. Fans can download the MLB AR app, created with T-Mobile, for an immersive AR experience during the Home Run Derby. Also new this year are 5-G integrated cameras mounted on player hats and catcher masks, which will virtually place fans onto the field to see batting practice and the Derby, from the players’ point of view. T-Mobile is also donating $10,000 for every home run hit with a magenta ball during bonus time at the Home Run Derby to the T-Mobile Little League Call Up Grant Program, which helps cover Little League registration fees for families in need.

ESPORTS

ESL Gaming has partnered with global cryptocurrency platform Coinbase. Under the terms of the deal, Coinbase will become the “official cryptocurrency partner” for select ESL events in 2021 and 2022, starting with IEM Cologne 2021. Other events include the ESL Pro Tour circuit for Counter-Strike: Global Offensive, StarCraft II and Warcraft III.

London-based global esports performance brand Fnatic has unveiled a set of safeguarding policies designed specifically for pro gaming. Fnatic’s goal is to develop a safer system that protects current and future gamers. It also includes a policy which outlines the risks faced by those under the age of 18.

The BLK Originals and HBCU Game Day have teamed to give Historically Black Colleges & Universities an online presence beginning with the 2021 fall sports season. It will allow HBCU Gameday to continue coverage of the Central Intercollegiate Athletic Association, as well as Mid-Eastern Athletic Conference and Southwestern Athletic Conference.

INDUSTRY & ROSTER MOVES

Chiefs quarterback Patrick Mahomes has partnered with USA Football, a national governing body and member of the U.S. Olympic and Paralympic Committee to enhance youth football in the Kansas City metro area. Mahomes will host three youth football coach clinics and grant awards to youth football leagues in the Eastern Kansas and Western Missouri regions this summer.

The Olympics launched its newest first-person Athletic Journey portrait, part of the Stronger Together global campaign. Narrated by Yusra Mardini, swimmer and member of the Refugee Olympic Team, it’s available at “We chose to keep our dreams alive” | #StrongerTogether. The creative showcases the courage and commitment of the members of the Refugee Olympic Team, one without borders and limits.

TVU Networks announced that extreme athletes and influencers Alex Roca and Valenti Sanjuan live streamed their 700-kilometer tandem bike ride to deliver the Summer Games torch, using the TVU Nano Router and TVU PowerPac2. Broadcast over Sanjuan’s Twitch channel, twitch.tv/valentisanjuan, to more than 100,000 viewers. The event was part of the #StartYourImpossible movement from Toyota, a sponsor of the Summer Games, promoting inclusion in sports.

The American Flag Football League launched its first-ever investment campaign, giving fans, players and investors the chance to own a portion of the league. The campaign marks SeedInvest’s first crowdfund with a sports league.

Madison Square Garden Sports Corp. appointed Greg Kim as Head of CLG. Kim last served as Director of Esports for Evil Geniuses.

AMB Sports and Entertainment named Ryan Mucatel as Senior Vice President of Marketing Communications, beginning August 16. He was previously Chief Operating Officer at Berk Communications.

The East-West Shrine Game announced a partnership with the NFL and will be held as part of Pro Bowl week in Las Vegas this season. The 2022 event will take place Thursday, February 3 at the Raiders’ Allegiant Stadium and is sponsored by the Shriners Hospitals for Children.

NY Giants Pro Bowl running back Saquon Barkley is investing in X2 Performance. He joins a list of high-profile athletes associated with the company’s line of healthy energy drinks and pre-workout supplements.

Dicky Maegle, a 1979 College Football Hall of Fame inductee who starred at Rice, passed away on July 4. He was 86.

Dave Hakstol, announced as the Kraken’s first head coach in June, has begun assembling his coaching staff. His first two choices are Paul McFarland, an NHL assistant coach with Florida and Toronto, and Jay Leach, head coach of the American Hockey League’s Providence franchise, top affiliate of the Boston Bruins.

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On this Day
1962: Bill Hartack became the eighth jockey to win 3,000 American thoroughbred races.

IN THE KNOW
Who was the first Mexican-born player drafted by the NFL? (Email [email protected] with your answer and be sure to include your name, company and city).

Answer to Our Last Sports Trivia Question
Straight, pike, puck and free are all body positions used in which Olympic sport? Answer: Diving. Kudos to: Keith Marder-Brown Harris Stevens Real Estate/NY; Louis Lewow-FITE/Atlanta, GA; Chris Long-DraftKings/NY; Michael Ritz-Lenox Advisors/NY; Willy Gibson-WTG Sports/Columbus, OH; Rick Dascher-WarnerMedia Studios/Atlanta, GA; Aymon DeMauro-ADM Media & Marketing/NY; Chris Madigan-BZA PR/NY; Holli Sarner-Playfly/Home Team Sports/NY; Allison Weiner-MMSI/Warwick, RI; Peter Lasser-Lasser Productions/Atlanta, GA; John Kukla-FOX4/Dallas, TX; Andy Pittman-TAMU/College Station/TX; Lexi Betcher-Playfly/Home Team Sports/Chicago, IL; Creed Heilskov-ImOn Communications/Cedar Rapids, IA; Dave Sikula-San Francisco State University/San Francisco, CA: Greg Moloznik-GLM Media/Scottsdale, AZ; Lorrie Shilling/El Segundo, CA; Dave Hauptman/Denver, CO; John Ferlazzo/London, UK.

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DIRECTOR, MEDIA RELATIONS

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