Friday April 29, 2022 Amid a slew of recent changes for the NCAA, the org is now opening the doors for individual schools and conferences to ink partnerships with data companies that sell that information on to sportsbooks. The Division I Interpretations Committee discussed the topic on Wednesday and determined that an individual, school or […]
Thursday April 28, 2022 Good morning! It’s Thursday and this is your early morning Esports brief. Twitch is reportedly rethinking its approach to monetizing content creation, with Bloomberg reporting Wednesday that the platform is mulling changes to how it pays top talent. The article states that the potential updates under consideration would “offer incentives […]
Wednesday April 27, 2022 Amid big changes to the NCAA, NCAA president Mark Emmert will step down from the role once his replacement is selected and in place or on June 30, 2023. The org announced the decision on Tuesday, noting that Emmert and the NCAA board of governors reached a mutual agreement for him […]
Monday April 25, 2022 This week the National Women’s Soccer League (NWSL) will begin its tenth season, with a new commissioner leading the way. Jessica Berman took the reins last week, joining the NWSL after serving as Associate Commissioner for the National Lacrosse League, and as Vice President at the NHL prior to that. We […]
Friday April 22, 2022 Major League Soccer revealed its plans for the 2022 MLS All-Star Game presented by Target, which will feature the MLS All-Stars taking on a team of All-Stars from Mexico’s LIGA MX. The event will be hosted in Allianz Field, home of Minnesota United, and is part of the partnership between MLS […]
Wednesday April 20, 2022 NBC Sports is getting into the NIL game, launching ‘NBC Sports Athlete Direct,’ a platform linking college student-athletes and advertisers “through a trusted marketplace, enabling student-athletes to monetize their name, image and likeness.” The platform will be available to student-athletes at Notre Dame, Vanderbilt University and Temple University. Student-athletes at each […]
Monday April 18, 2022 When one thinks of the word “gaming” these days, two areas typically come to mind – gambling and esports. However, one area that saw a boom during the pandemic was in traditional games, from board games to chess, an area that has continued to expand as the digital space continues to […]
Friday April 15, 2022 YouTube and MLB are continuing their partnership, renewing ties for the return of MLB Game of the Week Live on YouTube. The deal will feature 15 games throughout the 2022 regular season, streamed live, for free, to fans around the world in 182 countries. This season’s MLB Game of the […]
Wednesday April 13, 2022 It was a Masterful weekend for golf. Sunday’s final-round coverage of the Masters on CBS was the most-watched golf telecast on any network since the final Masters round in 2019, when Tiger Woods captured his fifth green jacket. The coverage averaged 10.173 million viewers, up +7% versus last year, with12.443 […]
Monday April 11, 2022 Amid the drama this past year the resulted in a slew of college conference reshuffling, the Southland Conference had its turn for a big week as Chris Grant officially took the reigns as the eighth commissioner of the organization, coupled with the announcement that Lamar University would be departing the WAC […]
While we're taking the week off for July 4th, this is a great time to catch up on all our still timely editions of @CynopsisMedia daily newsletters and Special Reports -- from Sports to Executive Profiles! May your holiday be meaningful. https://t.co/kz2fOB36GR
In today's #MediaTech update: @Roku + @AmazonAds launched an integration to reach 80%+ of US HHs - the largest authenticated #CTV footprint ever. Early results? 40% more unique viewers w/ same budget + 30% less ad frequency. Game changer for advertisers. https://t.co/z2V7f4F2M5