CYNOPSISDIGITAL 06.16.16 Good morning. It’s Thursday June 16, 2016, and this is your first early morning digital briefing. TODAY’S CODEBREAKER Dynamic Creative: Dynamic creative refers to video ad creative that’s customized in advance and/or is able to be transformed upon delivery. The “transformation” in question would be geared toward more precise targeting of audience segments. […]
CYNOPSISDIGITAL 06.15.16 Good morning. It’s Wednesday June 15, 2016, and this is your first early morning digital briefing. TODAY’S CODEBREAKER Latency: In virtual reality, Latency refers to a phenomenon in which visuals don’t quite keep up with a user’s of vision when the users head is moved. The lower the amount of latency, the more […]
CYNOPSISDIGITAL 06.14.16 Good morning. It’s Tuesday June 14, 2016, and this is your first early morning digital briefing. TODAY’S CODEBREAKER Video Ad Completion rate: Video ad completion rate is a measurement referring to the percentage of all video ads that play through their entire duration. It’s also known as Video Completion Rate (VCR) or […]
A CYNOPSIS MESSAGE FROM FREEWHEEL The Quarterly Barometer of the Industry Has Arrived! REGISTER NOW: FreeWheel Q1 VMR Webinar on June 15 Today’s media landscape is more complex than ever before, requiring Programmers, MVPDs, and Digital Pure-Plays to keep monetization efforts one step ahead of user behavior. The Q1 Video Monetization Report delivers definitive […]
CYNOPSISDIGITAL 06.10.16 Good morning. It’s Friday June 10, 2016, and this is your first early morning digital briefing. TODAY’S CODEBREAKER First Look: In programmatic video, first look refers to a situation in which the media-seller gives certain buyers first priority in access to ad inventory. For instance, a publisher selling its inventory through two […]
CYNOPSISDIGITAL 06.09.16 Good morning. It’s Thursday June 9, 2016, and this is your first early morning digital briefing. TODAY’S CODEBREAKER Attribution: In marketing, Attribution refers to the process of identifying a set of user actions (also known as “events” or “touchpoints”) that contribute to a desired outcome, and then giving each of those actions […]
CYNOPSISDIGITAL 06.08.16 Good morning. It’s Wednesday June 8, 2016, and this is your first early morning digital briefing. TODAY’S CODEBREAKER CPM: CPM, or “cost per mille,” is a measurement metric referring to the cost of an ad reaching 1,000 members of its audience. Digital display ads are generally sold under a CPM system. […]
CYNOPSISDIGITAL 06.07.16 Good morning. It’s Tuesday June 7, 2016, and this is your first early morning digital briefing. TODAY’S CODEBREAKER Sourced Traffic: Sourced traffic refers to a practice in which publishers acquire audiences from third parties, then represent those audiences as their own. Publishers generally do so in order to fulfill advertiser commitments. As […]
CYNOPSISDIGITAL 06.06.16 Good morning. It’s Monday June 6, 2016, and this is your first early morning digital briefing. TODAY’S CODEBREAKER Carousel ads: Carousel ads are an advertising format in which several items – such as videos, photos, or text – are displayed and rotate within a banner. Users generally scroll through the items manually, making […]
CYNOPSISDIGITAL 06.03.16 Good morning. It’s Friday June 3, 2016, and this is your first early morning digital briefing. TODAY’S CODEBREAKER Client-side: The client-side refers to operations that are performed by the client in a client–server relationship in a computer network. Generally, a client is a computer application (such as a web browser) that runs on […]
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