A CYNOPSIS MESSAGE FROM AT&T ADWORKS Boldly go where addressable has never gone before. The nationwide leader in addressable TV advertising – now across screens. From TV to mobile devices, maximize return on video advertising with cross-screen, device-level addressable advertising. Serve ads to your target audience at the right time and on […]
CynopsisDigital Good morning. It’s Friday April 28, 2017 and this is your your first early morning Digital briefing! TODAY’S CODEBREAKER Hot spot: In digital advertising, a hot spot is an area of an ad unit which, when rolled-over by the user’s cursor, such rollover triggers an event (such as an expansion of […]
CynopsisDigital Good morning. It’s Thursday April 27, 2017 and this is your your first early morning Digital briefing! TODAY’S CODEBREAKER FPS: FPS, or Frames Per Second is the metric used to indicate the frame rate of animated or video creative content. TOP NEWS Twitter announced that it […]
CynopsisDigital Good morning. It’s Wednesday April 26, 2017 and this is your your first early morning Digital briefing! TODAY’S CODEBREAKER Auction Pricing: In digital ad-buying, auction pricing is a scenario in which the price for an ad, impression or placement is determined by the participants in the auction. The inventory goes to […]
A CYNOPSIS MESSAGE FROM PHUNWARE Engage. Optimize. Repeat. Getting into the app marketplace is only the first step. How will you build and connect with your mobile audience? Partner with Phunware for: User Acquisition Campaigns | Playable Ads | App Monetization | User Engagement FREE eBOOK DOWNLOAD: Mobile Data […]
CynopsisDigital Good morning. It’s Monday April 24, 2017 and this is your your first early morning Digital briefing! TODAY’S CODEBREAKER Close X: In digital advertising, the close x button is a creative control that enables a user to close an ad, or to reduce an expanded panel back to its original size. […]
CynopsisDigital Good morning. It’s Friday April 21, 2017 and this is your your first early morning Digital briefing! TODAY’S CODEBREAKER Marketing Dashboard: A marketing dashboard typically summarizes marketing KPIs (key performance indicators) and metrics, helping to simplify a marketing campaign’s analytics into easier-to-understand measurements. Marketing dashboards often come in the form of […]
CynopsisDigital Good morning. It’s Thursday April 20, 2017 and this is your your first early morning Digital briefing! TODAY’S CODEBREAKER Meta Description. The meta description is the text – usually around 160 characters – that summarizes a webpage’s content. Search engines generally show the meta description in results when the […]
CynopsisDigital Good morning. It’s Wednesday April 19, 2017 and this is your your first early morning Digital briefing! TODAY’S CODEBREAKER iFrame (Inline Frame): An IFrame is an HTML document embedded inside another HTML document on a website. The IFrame HTML element is often used to insert content from another source, such as an advertisement, into […]
A CYNOPSIS MESSAGE FROM PHUNWARE Engage. Optimize. Repeat. Getting into the app marketplace is only the first step. How will you build and connect with your mobile audience? Partner with Phunware for: User Acquisition Campaigns | Playable Ads | App Monetization | User Engagement FREE eBOOK DOWNLOAD: Mobile Data for […]
© 2025 Access Intelligence, LLC – All Rights Reserved.
