Cynopsis

A Cynopsis Message From A+E Global Media Wednesday February 25, 2026    IN THE NEWS Did you see this coming? Warner Bros. Discovery received a revised bid from Paramount Skydance – and the company’s board determined it could reasonably be considered a superior proposal to Netflix’s. The new Paramount offer includes a purchase […]

Tuesday February 24, 2026    IN THE NEWS Think small: US users spend more time per day watching microdramas on mobile apps than Netflix, Disney+ or Amazon Prime Video on mobile devices, according to Omdia’s analysis of 4Q25 mobile usage data. Omdia predicts that by year’s end, the US will account for […]

Monday February 23, 2026    IN THE NEWS Donald Trump lashed out at Netflix board member and former national security advisor Susan Rice over the weekend, urging the streaming giant to remove her from its board. In a Saturday post on Truth Social, Trump called Rice “racist” and “Trump Deranged,” demanded that Netflix fire her […]

Friday February 20, 2026    IN THE NEWS Things turned out just fine for US Senate candidate James Talarico. The politician’s scheduled interview on “The Late Show With Stephen Colbert,” yanked after what host Colbert described as pressure from CBS lawyers concerned over federal rules stipulating equal time for political parties, generated over 8 million […]

Thursday February 19, 2026    IN THE NEWS Netflix pacing to take nearly 10% of global CTV ad spend next year, with ad revenue forecast to double to $3 billion in 2026 and reach $8 billion by 2030, according to the latest Platform Insights report from WARC Media. “Netflix is expanding beyond […]

Wednesday February 18, 2026    IN THE NEWS Warner Bros. Discovery agreed to a seven-day window of deal talks with Paramount Skydance, after Paramount signaled it would raise its bid from $30 to $31 per share – or higher – if WBD reopens negotiations despite its existing agreement with Netflix. In a

A CYNOPSIS MESSAGE FROM PREMION Tuesday February 17, 2026    IN THE NEWS Warner Bros. Discovery is weighing whether to restart sale negotiations with hostile bidder Paramount Skydance, according to Bloomberg. Board members are debating if renewed discussions following Paramount’s revised offer could secure a stronger deal – or potentially […]

Friday February 13, 2026    IN THE NEWS Global advertising and marketing spending is projected to accelerate to 9.8% in 2026, as economic fears wane and the Winter Olympics, FIFA World Cup and political elections in 40 countries propel growth, according to new research from media economist PQ Media. Analysts observed that […]

Thursday February 12, 2026    IN THE NEWS The drama continues in the battle for Warner Bros. Discovery. Just one day after Paramount Skydance sweetened its hostile takeover offer, activist investor and WBD shareholder Ancora Alternatives registered its strong opposition to the proposed WBD/Netflix transaction. Warner Bros. Discovery “now has no choice but to deem […]

Wednesday February 11, 2026    IN THE NEWS An estimated 124.9 million viewers watched Super Bowl LX on Sunday, February 8, according to Nielsen’s Big Data + Panel measurement. NBC’s presentation of Super Bowl LX ranks as the second most-watched Super Bowl in history, behind the 127.7 million viewers who watched Super Bowl LIX in […]