Tuesday August 19, 2025 IN THE NEWS MSNBC is losing a logo and a name as it spins off from Comcast. The news net is being rechristened My Source News Opinion World (MS NOW for short), and as part of Versant, won’t be sharing the peacock. “During this time of transition, NBCUniversal decided that […]
Monday August 18, 2025 IN THE NEWS NFL Network averaged an all-time high of 2.1 million viewers for the first week of its preseason games, up 44% over last year’s Week 1. Topping the chart were the Dolphins-Bears matchup with 2.34 million viewers, followed by Browns-Panthers with 2.24 million. AI images that accompanied a […]
Friday August 15, 2025 IN THE NEWS Netflix more than doubled its overall US Upfront commitments this year, in line with expectations. That news comes from President of Advertising Amy Reinhard, who reported year-over-year growth across all key categories including Retail, CPG, Telco, Health & Wellness, Entertainment and Tech. On the live front, added […]
A CYNOPSIS MESSAGE FROM OMEDA Thursday August 14, 2025 IN THE NEWS BIA Advisory Services has lowered its 2025 outlook for local advertising to $169 billion, down 2.4% versus last year, and a 1.5% decrease from the company’s earlier estimate of $171.4 billion. Economic pressures such as consumer sentiment, tariffs, high interest […]
Wednesday August 13, 2025 IN THE NEWS Sinclair is exploring options for its broadcast business include a merger. Sinclair’s board of directors has authorized a strategic review to evaluate separating ventures through a spin-off, split-off or other transaction. “With record financial performance and proven operational excellence, Sinclair intends to be a catalyst in the […]
Tuesday August 12, 2025 IN THE NEWS Buzz based on news that leading station owner Nexstar is in advanced talks to acquire its rival helped drive shares in local TV giant Tegna. Stocks surged nearly 30% in mid-day trading Monday. A Nexstar-Tegna deal would likely trigger even more consolidation in the local TV sector, […]
Monday August 11, 2025 IN THE NEWS Gray Media struck a deal with Allen Media Group to acquire AMG’s television stations in ten markets for $171 million. The transaction would bring Gray into three new markets, Columbus-Tupelo, Mississippi; Terre Haute, Indiana; and West Lafayette, Indiana, and strengthen the company’s presence in the seven other […]
Friday August 8, 2025 IN THE NEWS It’s official – Skydance Media has completed its $8.4 billion merger with Paramount Global, creating media and entertainment company Paramount, a Skydance Corporation. “Today marks an exciting and pivotal moment as we prepare to bring Paramount’s legacy as a Hollywood institution into the future of entertainment,” said […]
Thursday August 7, 2025 IN THE NEWS Following Netflix’s lead, Disney said it will stop reporting subscriber numbers with its quarterly reports. “We believe quarterly updates on the number of paid subscribers and ARPU have become less meaningful to evaluating the performance of our businesses, and we will no longer report these metrics starting […]
Wednesday August 6, 2025 IN THE NEWS FOX Corporation has announced the launch of FOX One, a new direct-to-consumer streaming platform debuting August 21. Priced at $19.99/month, FOX One will offer live and on-demand access to FOX’s full slate of content across News, Sports, and Entertainment. “In bringing together the full power of the […]
While we're taking the week off for July 4th, this is a great time to catch up on all our still timely editions of @CynopsisMedia daily newsletters and Special Reports -- from Sports to Executive Profiles! May your holiday be meaningful. https://t.co/kz2fOB36GR
In today's #MediaTech update: @Roku + @AmazonAds launched an integration to reach 80%+ of US HHs - the largest authenticated #CTV footprint ever. Early results? 40% more unique viewers w/ same budget + 30% less ad frequency. Game changer for advertisers. https://t.co/z2V7f4F2M5