A Cynopsis Message From PREMION PREMIONONE SOLUTION. EVERY ADVANTAGE. Leading the Evolution in Local OTT & CTV Advertising PREMION is the leading premiumCTV/OTT advertising solution that enables local and regional advertisers to reach and target their desired audiences at scale. LEARN MORE AT PREMION.COM Monday March 9, 2020 Facebook has […]
A Cynopsis Message From PREMION PREMIONONE SOLUTION. EVERY ADVANTAGE. Leading the Evolution in Local OTT & CTV Advertising PREMION is the leading premiumCTV/OTT advertising solution that enables local and regional advertisers to reach and target their desired audiences at scale. LEARN MORE AT PREMION.COM Monday March 2, 2020 Activist hedge […]
A Cynopsis Message From PREMION PREMIONONE SOLUTION. EVERY ADVANTAGE. Leading the Evolution in Local OTT & CTV Advertising PREMION is the leading premiumCTV/OTT advertising solution that enables local and regional advertisers to reach and target their desired audiences at scale. LEARN MORE AT PREMION.COM Monday February 24, 2020 Google has […]
A Cynopsis Message From PREMION PREMIONONE SOLUTION. EVERY ADVANTAGE. Leading the Evolution in Local OTT & CTV Advertising PREMION is the leading premiumCTV/OTT advertising solution that enables local and regional advertisers to reach and target their desired audiences at scale. LEARN MORE AT PREMION.COM Tuesday February 18, 2020 Facebook announced on […]
Monday February 10, 2020 Twitter had a technical problem on Friday afternoon that kept users from posting. “You might be experiencing trouble sending new Tweets, but we’re working on fixing this now. Sorry for the interruption and we’ll let you know when things are back to normal,” Twitter told users. The glitch lasted […]
A Cynopsis Message From GAMUT GAMUT TOTALTHE LEADER IN LOCAL OTT Brand-Safe Premium Content From 100+ NetworksHighly-Engaged OTT Audiences with Buying PowerData-Driven Local Solutions that Scale GAMUT helps advertisers find, target & engagewith local OTT audiences at scale, in every DMA ADVERTISE WITH US Monday, February 3 , 2020 Amazon’s […]
Monday, January 27, 2020 Short-form video app Byte, successor to Vine, made a surprise launch on iOS and Android on Friday. Vine co-creator Dom Hofmann had been developing the app (originally named V2) for two years; users can shoot or upload, then share six-second videos. Twitter shuttered Vine in January 2017. Privacy is […]
Tuesday January 21, 2020 Verizon Media has launched a “privacy-focused” search engine, OneSearch, offering no cookie tracking, data-storing or data-sharing with advertisers. “OneSearch doesn’t use your search habits or profile data to filter or optimize search results,” said the company. “OneSearch gives you a wider, deeper range of results without bias.” Its Advanced […]
January 6, 2020 The California Consumer Privacy Act is officially in effect. The state law requires companies to notify users about the data they are collecting, what their business purpose is for the information, and any third parties they share data with. Consumers can opt out of having their data monetized, and ask […]
Monday, December 9, 2019 The Federal Trade Commission ordered Cambridge Analytica , now in bankruptcy, to delete the personal information it illegally collected from up to 87 million Facebook users. The data was harvested from Global Science Research’s Alexsandr Kogan through his 2014 personality quiz app, “thisisyourdigitallife.” The FTC said Cambridge deceived users because the […]
While we're taking the week off for July 4th, this is a great time to catch up on all our still timely editions of @CynopsisMedia daily newsletters and Special Reports -- from Sports to Executive Profiles! May your holiday be meaningful. https://t.co/kz2fOB36GR
In today's #MediaTech update: @Roku + @AmazonAds launched an integration to reach 80%+ of US HHs - the largest authenticated #CTV footprint ever. Early results? 40% more unique viewers w/ same budget + 30% less ad frequency. Game changer for advertisers. https://t.co/z2V7f4F2M5