Wednesday October 2, 2024 Billups announced the launch of contextual and creative attention metrics for OOH media. The AI-based billups Analytics™ Attention Dashboard is a privacy-compliant platform that provides depth to the quality of OOH impressions, evaluating and adjusting for site-specific features that may impact a viewer’s ability to see and recall an ad. The […]
SENIOR INTEGRATED MARKETING CAMPAIGN PROJECT MANAGER BEACON MEDIA GROUP NY/NJ Seeking a diligent, organized, and enthusiastic individual to join our team as we manage Integrated Marketing Campaigns for a candy manufacturer. Responsibilities include ensuring client satisfaction, managing project timelines, and optimizing campaign effectiveness. If you’re proactive and enjoy collaborating with teams, we want to hear […]
Wednesday October 2, 2024 IN THE NEWS Disney is combining its ABC and Hulu scripted drama and comedy teams under Simran Sethi, who was promoted to President of Scripted Programming of Hulu Originals and ABC Entertainment. ABC Signature will be folded into 20th Television headed by current 20th Television President Karey Burke. ABC Signature […]
Tuesday October 1, 2024 IN THE NEWS DirecTV has reached a deal to acquire Dish Network and its streaming brand, Sling TV. The agreement, subject to regulatory approval, involves AT&T selling its 70% stake in DirecTV to private equity firm TPG for $7.6 billion. DirecTV will pay $1 for Dish, and take on Dish’s […]
A CYNOPSIS MESSAGE FROM PREMION PREMION Premium CTV/OTT Advertising BUILT WITH THE POWER OF LOCAL New: 2024 CTV/OTT Advertiser Perceptions Study 74% of advertisers agree that combining Linear TV & CTV/OTT is integral to a complete TV strategy. DOWNLOAD COMPLIMENTARY REPORT Premium Brand-Safe Streaming TV Advertising 125+ Leading TV & Media Brands, […]
Monday September 30, 2024 IN THE NEWS CBS News shared the rules for the live vice-presidential debate between Gov. Tim Walz and Sen. JD Vance. The candidates have agreed to the following: · The debate will be 90 minutes, with two breaks of four minutes each. Campaign staff may not interact with candidates during […]
MOTION DESIGNER LONG STORY SHORT MEDIA WASHINGTON, DC 8-12 week, on-site, contract. Required proficiency in Adobe After Effects, and strong knowledge of typography, composition, animation principles, and experience with Adobe Illustrator and Photoshop are essential. Full info HERE *** Sunday September 29, 2024 Cynopsis Gaming Tempest Awards Don’t forget […]
Friday September 27, 2024 IN THE NEWS “Today” anchor Hoda Kotb is leaving the NBC morning show early next year to spend more time with her family, and transitioning to a new role at NBC News – her work home for 26 years. “So many of my professional relationships have become some of my […]
A CYNOPSIS MESSAGE FROM LOCALITY Thursday September 26, 2024 Beyond Precision Reach: Locality’s Path to Streamlining Local Advertising By E.B. Moss Locality, the preeminent local video solutions provider, has doubled down on its “and” positioning: providing more innovative solutions that bridge and simplify advertising in local broadcast and streaming. Locality continues to champion […]
Thursday September 26, 2024 Today, Cynopsis introduces a new look we hope will perk up your morning! IN THE NEWS The WGA East didn’t mince words about a round of Paramount Global layoffs that cut 12 union members at CBS. “These shameful layoffs are a blow to CBS’s already stretched-thin newsrooms, impact people who […]
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