A CYNOPSIS MESSAGE FROM OMEDA Monday July 7, 2025 Broadcast Meets Newsletters: A Strategic Gateway to Audience Insights By E.B. Moss The math is brutal for broadcasters today: anonymous ratings data offer how many and perhaps where people watched, but precious little about who those people actually are. Meanwhile, digital publishers have been swimming in […]
Monday July 7, 2025 IN THE NEWS Paramount says it has agreed to pay President Trump $16 million to settle a lawsuit over the editing of a “60 Minutes” interview with then-VP Kamala Harris. The money, minus Trump’s legal fees, will be paid to Trump’s future presidential library. Paramount also agreed to release written […]
Sunday June 29, 2025 FEATURED JOB DIGITAL MEDIA BUYER >> FURMAN ROTH ADVERTISING/NY(HYBRID): Plan, launch, and optimize digital marketing campaigns across various paid media channels (including Display, Google products, Paid Social, CTV, and Programmatic, etc.) while managing budgets effectively. Support the execution of media plans across platforms, overseeing targeting, budget allocation, and performance tracking […]
Friday June 27, 2025 Cynopsis will not publish the week of June 30. We wish everyone a safe and happy Fourth of July! IN THE NEWS Charter Communications and Disney struck an expanded distribution deal that brings Hulu (With Ads) to all Spectrum TV Select customers at no additional cost, and restores eight channels […]
A CYNOPSIS MESSAGE FROM OMEDA Thursday June 26, 2025 IN THE NEWS Layoffs at Paramount Global have hit BET. As it thins its ranks, BET will “further leverage Paramount’s scaled support functions in areas including linear research, finance, and business and legal affairs,” wrote network CEO Scott Mills in a memo to […]
Wednesday June 25, 2025 FEATURED JOB DIGITAL MEDIA BUYER >> FURMAN ROTH ADVERTISING/NY(HYBRID): Plan, launch, and optimize digital marketing campaigns across various paid media channels (including Display, Google products, Paid Social, CTV, and Programmatic, etc.) while managing budgets effectively. Support the execution of media plans across platforms, overseeing targeting, budget allocation, and performance tracking […]
Wednesday June 25, 2025 IN THE NEWS YouTube maintained the leading share of total TV viewing in May, while the largest monthly increases in share went to Warner Bros. Discovery and FOX, according to Nielsen’s latest Media Distributor Gauge report. WBD added 0.3 share points versus April to finish the month with 7.0% of […]
Tuesday June 24, 2025 Top Takeaways from Cannes 2025 Cannes 2025 felt different this year – and the senior executives who were there noticed. The cocktails and caftans still flowed, but the discussions were seemingly less on creative more on tech in the “real world.” As Omnicom Chief Communications Officer Joanne Trout put it, “another […]
Tuesday June 24, 2025 Good morning! It’s Tuesday, and this is your monthly Cynopsis Sports Newsletter. Happy official start to the summer. BIG3’S BIG MOVES BIG3 is teaming up with iHeartMedia in a major new audio partnership aimed at growing its reach ahead of the league’s eighth season, which tipped off June 14 […]
A CYNOPSIS MESSAGE FROM PHILO A Better Way to Advertise on CTV Philo Ads makes premium CTV advertising accessible, scalable, and flexible! Find your audience on Philo! Featuring premium entertainment and lifestyle content from: AMC, A&E, MTV, BET, Discovery, HGTV, TLC, Lifetime, Hallmark, Paramount, and more! 100% owned and operated. Experience frictionless transactions, supply transparency, […]
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