SVP, CONTENT ACQUISITION & PROGRAMMING STRATEGY THE E.W. SCRIPPS COMPANY LOS ANGELES, CA Drive content acquisition and programming strategy across our diverse platforms as well as leverage your 20+ years of experience to manage all facets of programming, including content assessment, negotiation, original programming, and performance metrics, while analyzing audience data to enhance viewer engagement. […]
Friday October 25, 2024 IN THE NEWS The NCTA, the industry group representing cable and media companies and internet providers, along with the IAB and the Electronic Security Association, are suing to block the FTC’s “click to cancel” rule, which makes it easier to cancel subscriptions and memberships. In a complaint filed in the […]
CYNOPSIS MESSAGE FROM WARNER BROS. DISCOVERY It’s the Most Wonderful Time to Partner with WBD With iconic entertainment across all platforms, we’re bringing brands in on the holiday magic to connect with valuable audiences wherever they’re watching – all season long: Food Network: Holiday Baking Championship (11/4 – 12/16) TBS & TNT: 24-Hour Holiday Movie […]
Thursday, October 24, 2024 Good morning! It’s Thursday, and this is your monthly Gaming Brief. Goku and the gang are back. Anime fighting games are back in vogue this month thanks to the release of Bandai Namco Entertainment’s Dragon Ball: Sparking! ZERO on Oct. 11. The title has sold over three million copies since its […]
SVP, CONTENT ACQUISITION & PROGRAMMING STRATEGY THE E.W. SCRIPPS COMPANY LOS ANGELES, CA Drive content acquisition and programming strategy across our diverse platforms as well as leverage your 20+ years of experience to manage all facets of programming, including content assessment, negotiation, original programming, and performance metrics, while analyzing audience data to enhance viewer engagement. […]
A CYNOPSIS MESSAGE FROM HALLMARK CHANNEL Hallmark Channel Tops Santa’s Nice List With Every Demo Under the Tree #1 Most Watched Network W18-49, W25-54, W18+, A25-54, P2+, P18+ & HHs Often Imitated. Never Duplicated. Click Here for Source. Wednesday October 23, 2024 IN THE NEWS NewsNation will provide viewers with special […]
Tuesday October 22, 2024 IN THE NEWS James Gorman will succeed Mark Parker as Disney’s Chairman of the Board on January 2. Gorman, who will be stepping down as Executive Chairman at Morgan Stanley on December 31, is leading Disney’s committee to identify a successor to CEO Bob Iger. “James Gorman is an esteemed […]
Monday October 21, 2024 Over two dozen updates are headed to YouTube, including features like fine-tunable playback speed, allowing for adjustments in 0.05 increments; improved browsing in landscape with greater responsiveness, and larger thumbnails and bigger text; and visual improvements to simplify the app. Also rolling out are a new miniplayer, new customization tools for […]
Monday October 21, 2024 IN THE NEWS NBC will broadcast a special episode of “The Tonight Show Starring Jimmy Fallon” on November 17, following its broadcast of “Sunday Night Football.” Slated to appear are Jon Hamm, Lindsay Lohan and Pharrell. Local news will air in between “SNF” and “The Tonight Show.” “Every time we […]
SENIOR INTEGRATED MARKETING CAMPAIGN PROJECT MANAGER BEACON MEDIA GROUP NY/NJ Seeking a diligent, organized, and enthusiastic individual to join our team as we manage Integrated Marketing Campaigns for a candy manufacturer. Responsibilities include ensuring client satisfaction, managing project timelines, and optimizing campaign effectiveness. If you’re proactive and enjoy collaborating with teams, we want to hear […]
While we're taking the week off for July 4th, this is a great time to catch up on all our still timely editions of @CynopsisMedia daily newsletters and Special Reports -- from Sports to Executive Profiles! May your holiday be meaningful. https://t.co/kz2fOB36GR
In today's #MediaTech update: @Roku + @AmazonAds launched an integration to reach 80%+ of US HHs - the largest authenticated #CTV footprint ever. Early results? 40% more unique viewers w/ same budget + 30% less ad frequency. Game changer for advertisers. https://t.co/z2V7f4F2M5