Monday August 18, 2025 Google is releasing a series of updates to help marketers improve their performance and measurement on iOS, including expanding YouTube’s co-branded partnership ad format to App campaigns. Additionally, on select AdMob inventory, playable ad formats can now be used as end cards after video ads to encourage increased interaction with viewers. […]
Monday August 18, 2025 IN THE NEWS NFL Network averaged an all-time high of 2.1 million viewers for the first week of its preseason games, up 44% over last year’s Week 1. Topping the chart were the Dolphins-Bears matchup with 2.34 million viewers, followed by Browns-Panthers with 2.24 million. AI images that accompanied a […]
Sunday August 17, 2025 For the Media Pros in Transition If you’re exploring new roles, we want you in the room. Cynopsis ScreenShift is opening 10 discounted spots at $99 for job seekers to join us Oct 14 in NYC—starting at 3PM with roundtables, panels, and networking. Request access: marketing@cynopsis.com Advertisement
Friday August 15, 2025 IN THE NEWS Netflix more than doubled its overall US Upfront commitments this year, in line with expectations. That news comes from President of Advertising Amy Reinhard, who reported year-over-year growth across all key categories including Retail, CPG, Telco, Health & Wellness, Entertainment and Tech. On the live front, added […]
A CYNOPSIS MESSAGE FROM OMEDA Thursday August 14, 2025 IN THE NEWS BIA Advisory Services has lowered its 2025 outlook for local advertising to $169 billion, down 2.4% versus last year, and a 1.5% decrease from the company’s earlier estimate of $171.4 billion. Economic pressures such as consumer sentiment, tariffs, high interest […]
Wednesday August 13, 2025 Job Hunting? Don’t Miss This. Cynopsis ScreenShift | Oct 14 | NYC Just 10 discounted tickets available for job seekers—$99 gets you in at 3PM for roundtables, panels, and networking. Secure your spot: marketing@cynopsis.com VIEW THE AGENDA FEATURED JOB SENIOR DESIGNER >> REELZ CHANNEL/ALBUQUERQUE, […]
Wednesday August 13, 2025 IN THE NEWS Sinclair is exploring options for its broadcast business include a merger. Sinclair’s board of directors has authorized a strategic review to evaluate separating ventures through a spin-off, split-off or other transaction. “With record financial performance and proven operational excellence, Sinclair intends to be a catalyst in the […]
Tuesday August 12, 2025 IN THE NEWS Buzz based on news that leading station owner Nexstar is in advanced talks to acquire its rival helped drive shares in local TV giant Tegna. Stocks surged nearly 30% in mid-day trading Monday. A Nexstar-Tegna deal would likely trigger even more consolidation in the local TV sector, […]
Monday August 11, 2025 Amazon Web Services is providing US federal agencies with discounts worth up to $1 billion to use its services for the federal government’s digital transformation and AI capacity The discounts are intended to be used across federal agencies for AWS’ cloud infrastructure, modernization programs and training services, in a deal that […]
Monday August 11, 2025 IN THE NEWS Gray Media struck a deal with Allen Media Group to acquire AMG’s television stations in ten markets for $171 million. The transaction would bring Gray into three new markets, Columbus-Tupelo, Mississippi; Terre Haute, Indiana; and West Lafayette, Indiana, and strengthen the company’s presence in the seven other […]
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