Editions

Cynopsis 01/24/25: Syndication gets “Scrambled Up!”

Syndication gets "Scrambled Up!"

Friday January 24, 2025    IN THE NEWS Comcast has launched Sports & News TV, a bundle for Xfinity Internet customers that includes live news, sports, movies and shows, and primetime TV. The all-in monthly price: $70 when combined with Xfinity Internet. The package includes 50+ broadcast, cable news and sports channels, a subscription to […]

01/22/25: Cynopsis Jobs

man balloons

Wednesday January 22, 2025    FEATURED JOB VICE PRESIDENT, POLITICAL SALES >> NEXSTAR MEDIA GROUP, INC./WASHINGTON, DC: Lead the company’s political advertising revenue across its dynamic portfolio of broadcast stations. Responsible for developing sales strategies tailored to the fast-paced, high-stakes political advertising market. You will possess an understanding of the political advertising landscape, and the […]

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Cynopsis 01/22/25: Trevor Noah making Grammys return

Trevor Noah making Grammys return

Wednesday January 22, 2025    IN THE NEWS YouTube, Netflix, and Amazon Prime Video broke records for total TV viewing share for December, according to Nielsen’s monthly snapshot, The Gauge. YouTube rose to an 11.1% share; Netflix reached 8.5% (helped by its two Christmas Day NFL games, season two of “Squid Game,” and film “Carry-On”); […]

Cynopsis 01/21/25: Norah O’Donnell sets new CBS News exit date

Norah O'Donnell sets new CBS News exit date

Tuesday January 21, 2025    IN THE NEWS Nexstar Media Group and Altice USA struck a carriage deal that restored Nexstar stations and NewsNation to subscribers of Altice-owned Optimum TV, in time for the weekend’s NFL playoffs. Nexstar stations were removed from Optimum on January 10. Optimum has yet to strike a deal with MSG […]

01/20/25: Cynopsis Media Tech Update

Tech

Monday January 20, 2025 Well, that was quick. About 12 hours after TikTok went dark – “Sorry, TikTok isn’t available right now,” read a message from the company as a January 19 ban went into effect – service was being restored. The reversal came after then-president-elect Trump said he would issue an executive order to […]

01/19/25: Cynopsis Jobs

Shaking Hands

Sunday January 19, 2025    FEATURED JOB SALES LEAD – AGENCY PARTNERSHIPS UPWAVE NEW YORK, NY Build and manage relationships with our agency partners – mostly targeting media buyers and planners – and help them see the value of adding Upwave measurement to The Trade Desk campaigns. You will both leverage your existing network and […]

Cynopsis 01/17/25: Fox is LIV-ing it up

Fox is LIV-ing it up

Friday January 17, 2025 Cynopsis will not publish on Monday, Martin Luther King Jr Day.    IN THE NEWS Fox Sports and LIV Golf inked a multi-year media rights agreement that brings live coverage of LIV Golf League competition to US viewers beginning next month with the start of LIV Golf’s third official League season. […]

Cynopsis 01/16/25: NewsNation shuffles lineup

Thursday January 16, 2025    IN THE NEWS TikTok’s US employees don’t need to panic (yet) about the law that calls for the Chinese-owned video app to be banned due to security concerns. “Your employment, pay and benefits are secure, and our offices will remain open, even if this situation hasn’t been resolved before the […]

01/15/25: Cynopsis Jobs

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Wednesday January 15, 2025 While the degree of employee engagement predicts outcomes like quality of work and profitability, US employee engagement dipped to a 10-year low in 2024, according to Gallup’s annual update. Gallup research attributes the decline to broken management practices; challenges from hybrid and remote work transitions; rapid organizational change; and new expectations. […]

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