Thursday February 20, 2025 IN THE NEWS Adrienne Roark is leaving CBS News at the end of February, seven months after being promoted to the position of President of Editorial and Newsgathering. Roark told staffers she is taking a role at Tegna. She exits as Paramount Global is grappling with a $20 billion lawsuit […]
Wednesday February 19, 2025 FEATURED JOB DIGITAL MEDIA PLANNER/BUYER >> BEACON MEDIA GROUP/ LYNDHURST, NJ: Management of paid social media campaigns, strong written & verbal communication skills, knowledge of various targeting methodologies, and basic understanding of traditional media. Familiarity with media planning and buying software. Proficient in website analytics tools. Experience in pixel implementation […]
Wednesday February 19, 2025 IN THE NEWS CBS handed a straight-to-series order for a “Blue Bloods” spinoff titled “Boston Blue,” starring Donnie Wahlberg, for the 2025-26 season. Wahlberg will reprise his role as NYPD officer Danny Reagan as he takes a position with Boston PD. “Boston Blue” is produced by CBS Studios in association […]
Tuesday February 18, 2025 IN THE NEWS YouTube TV subscribers still have access to Paramount Global’s stable of networks – for now. The companies reached an eleventh hour temporary deal on Thursday night keeping CBS, Nickelodeon, MTV and more on the air. But with just a month to go before March Madness, and April’s […]
Sunday February 16, 2025 FEATURED JOB VICE PRESIDENT, POLITICAL SALES >> NEXSTAR MEDIA GROUP, INC./WASHINGTON, DC: Lead the company’s political advertising revenue across its dynamic portfolio of broadcast stations. Responsible for developing sales strategies tailored to the fast-paced, high-stakes political advertising market. You will possess an understanding of the political advertising landscape, and the […]
Friday February 14, 2025 Cynopsis will not publish Monday, in observance of President’s Day. IN THE NEWS Democratic senators sent a letter to FCC Chairman Brendan Carr accusing him of weaponizing the agency, one example being the investigation into CBS over its editing of a “60 Minutes” interview with Kamala Harris. Sen. Ed Markey […]
Thursday February 13, 2025 IN THE NEWS Super Bowl LIX generated over $800 million in gross revenue from advertising sales across platforms, with record pricing for the sold-out game, reports Fox. The match-up peaked at 137.7 million viewers in the second quarter, according to Nielsen; pregame coverage averaged 23.4 million; and the Apple Music […]
Wednesday February 12, 2025 FEATURED JOB VICE PRESIDENT, POLITICAL SALES >> NEXSTAR MEDIA GROUP, INC./WASHINGTON, DC: Lead the company’s political advertising revenue across its dynamic portfolio of broadcast stations. Responsible for developing sales strategies tailored to the fast-paced, high-stakes political advertising market. You will possess an understanding of the political advertising landscape, and the […]
Wednesday February 12, 2025 IN THE NEWS For the first time, YouTube is getting more total US viewership on television sets than on mobile, shared CEO Neal Mohan in his annual letter to the YouTube community. “In two decades, YouTube has transformed culture through video and built a thriving creative economy,” posted Mohan. “Today’s […]
Tuesday February 11, 2025 IN THE NEWS Viewership for the Super Bowl averaged 137.7 million, according to an AdImpact estimate. Peak viewership hit 152.4 million viewers at 8:16p, just before the halftime show. Linear accounted for 51% of all viewership, including 10% from Fox Deportes. Streaming made up for 49%, up from 41.5% last […]
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