Monday January 13, 2025 IN THE NEWS RIP, Venu Sports. On Friday, ESPN, FOX and Warner Bros. Discovery announced they have decided not to move forward with their proposed bundled sports streamer. “After careful consideration, we have collectively agreed to discontinue the Venu Sports joint venture and not launch the streaming service,” they said […]
Sunday January 12, 2025 FEATURED JOB SALES LEAD – AGENCY PARTNERSHIPS UPWAVE NEW YORK, NY Build and manage relationships with our agency partners – mostly targeting media buyers and planners – and help them see the value of adding Upwave measurement to The Trade Desk campaigns. You will both leverage your existing network and […]
Friday January 10, 2025 IN THE NEWS With wildfires still raging in LA, the Producers Guild extended voting for this year’s awards until tomorrow, January 11. The nominations announcement is now slated for Sunday, January 12. Also postponed were the release of nominations for the 2025 American Society of Cinematographers Awards and for the […]
Thursday January 9, 2025 IN THE NEWS Nominees for the 31st Annual Screen Actors Guild Awards were announced Wednesday. “Shogun” topped list with five nods, followed by four for “The Bear” and three for “The Diplomat.” The ceremony is set for Sunday, February 23 at 8p on Netflix. The nominee news was shared via […]
A CYNOPSIS MESSAGE FROM DISNEY Wednesday January 8, 2025 Retail Media, News, and Next-Gen Advertising Take Center Stage By E.B. Moss CES may be about seeing the most cutting edge consumer tech, but Consumer Technology Association CEO, Gary Shapiro, wants attendees to see the personal connections, too. “Technology and humanity intersect,” he stressed […]
Wednesday January 8, 2025 FEATURED JOB SALES LEAD – AGENCY PARTNERSHIPS UPWAVE NEW YORK, NY Build and manage relationships with our agency partners – mostly targeting media buyers and planners – and help them see the value of adding Upwave measurement to The Trade Desk campaigns. You will both leverage your existing network and […]
Wednesday January 8, 2025 IN THE NEWS Paramount Global and Comcast announced the renewal of their distribution agreements, which deliver Paramount’s portfolio of broadcast brands – including CBS, BET, Comedy Central, MTV, Nickelodeon, Paramount Network and more – across Xfinity platforms. Comcast subscribers will also retain access to streamers Paramount+, Pluto TV and BET+. […]
A CYNOPSIS MESSAGE FROM DISNEY Tuesday January 7, 2025 CES 2025: Where Tech Meets Media, Marketing, and Entertainment By E.B. Moss By the time the neon lights of Las Vegas are visible against the night sky this Friday, another Consumer Electronics Show will be over, having enlightened some 130,000 attendees, thanks to more […]
Tuesday January 7, 2025 IN THE NEWS FuboTV and Disney have struck a deal for Disney to combine its Hulu + Live TV business with Fubo, thus ending Fubo’s antitrust litigation against the formation of Venu Sports by Disney, Fox Corp. and Warner Bros. Discovery. Fubo has agreed to a $220 million cash payment […]
Monday January 6, 2025 IN THE NEWS Paramount and Skydance Media fired back at critics of their pending merger, including LiveVideo.AI Corp., the Center for American Rights, and Fuse Media, maintaining in a regulatory filing that far from being harmed by the deal, their critics are making demands that threaten free speech. “These filings […]
While we're taking the week off for July 4th, this is a great time to catch up on all our still timely editions of @CynopsisMedia daily newsletters and Special Reports -- from Sports to Executive Profiles! May your holiday be meaningful. https://t.co/kz2fOB36GR
In today's #MediaTech update: @Roku + @AmazonAds launched an integration to reach 80%+ of US HHs - the largest authenticated #CTV footprint ever. Early results? 40% more unique viewers w/ same budget + 30% less ad frequency. Game changer for advertisers. https://t.co/z2V7f4F2M5