Monday May 5, 2025 IN THE NEWS CBS canceled “The Equalizer” after five seasons. “Stepping into a kick-ass role like Robyn was everything I hoped it would be,” posted series star Queen Latifah. “’The Equalizer’ blew past every dream we had for it, and having the opportunity to do this for five seasons honestly […]
Monday May 5, 2025 Apple experienced “limited impact” from President Trump’s tariffs in the most recent quarter, reported CEO Tim Cook. While Cook acknowledged to investors that he couldn’t predict what impact of tariffs will have moving forward, should circumstances remain the same, tariffs would add a reasonable $900 million to the company’s costs next […]
Sunday May 4, 2025 The digital economy has surged to $4.9 trillion, supporting 28.4 million jobs nationwide, according to the fifth edition of Interactive Advertising Bureau economic research series, Measuring the Digital Economy: Advertising, Content, Commerce and Innovation. The latest findings show the digital economy has more than doubled since 2020. Additional findings include: – […]
Friday May 2, 2025 Thinking Big at Possible 2025 By E.B. Moss Possible, now in its third year, is rapidly establishing itself as must-attend event for professionals in the media, marketing and, especially, ad-tech space. A wave of more than 5,000 attendees headed to the beach – Miami Beach – swelling numbers over the sophomore […]
Thursday May 1, 2025 IN THE NEWS As brands reconsidered media budgets in the wake of Donald Trump’s tariff plans, insights from EDO reveal changes in TV ad strategy and performance – and some surprising results amid budget cuts. Home appliance brands slashed spend by 30%, for example, yet ad effectiveness jumped by 77%, […]
Wednesday April 30, 2025 Charter Communications has launched an Employee Stock Purchase Plan, giving eligible employees the opportunity to purchase Charter stock through payroll deductions and receive matching Restricted Stock Units based on their years with Charter. “In my meetings with employees around the country, one of the most frequent topics of conversation is they […]
A CYNOPSIS MESSAGE FROM LOCALITY Wednesday April 30, 2025 IN THE NEWS A lawsuit claiming Showtime and Entertainment One hit drama “Yellowjackets” pilfered the plot of 2015 film “Eden” has been dismissed. While both projects focus on soccer teams that crash in the woods and resort to cannibalism, “escape attempts by shipwrecked […]
Tuesday April 29, 2025 Good morning! It’s Tuesday, and this is the monthly Cynopsis Sports newsletter. PLAY BALL! BIG3 has added the newly launched VICE Sports to their season eight media lineup. VICE Sports will receive 14 live hours of BIG3 games and join CBS as the distributors for the BIG3’s summer slate […]
Tuesday April 29, 2025 IN THE NEWS Digital video is on track to capture nearly 60% of all TV/video ad spend by 2025, according to IAB’s annual Video Ad Spend Report. Additional findings include: • Ad spend rose 18% in 2024 and is projected to grow 14% more in 2025, reaching $72B, growing two […]
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