Thursday May 1, 2025 IN THE NEWS As brands reconsidered media budgets in the wake of Donald Trump’s tariff plans, insights from EDO reveal changes in TV ad strategy and performance – and some surprising results amid budget cuts. Home appliance brands slashed spend by 30%, for example, yet ad effectiveness jumped by 77%, […]
Wednesday April 30, 2025 Charter Communications has launched an Employee Stock Purchase Plan, giving eligible employees the opportunity to purchase Charter stock through payroll deductions and receive matching Restricted Stock Units based on their years with Charter. “In my meetings with employees around the country, one of the most frequent topics of conversation is they […]
A CYNOPSIS MESSAGE FROM LOCALITY Wednesday April 30, 2025 IN THE NEWS A lawsuit claiming Showtime and Entertainment One hit drama “Yellowjackets” pilfered the plot of 2015 film “Eden” has been dismissed. While both projects focus on soccer teams that crash in the woods and resort to cannibalism, “escape attempts by shipwrecked […]
Tuesday April 29, 2025 Good morning! It’s Tuesday, and this is the monthly Cynopsis Sports newsletter. PLAY BALL! BIG3 has added the newly launched VICE Sports to their season eight media lineup. VICE Sports will receive 14 live hours of BIG3 games and join CBS as the distributors for the BIG3’s summer slate […]
Tuesday April 29, 2025 IN THE NEWS Digital video is on track to capture nearly 60% of all TV/video ad spend by 2025, according to IAB’s annual Video Ad Spend Report. Additional findings include: • Ad spend rose 18% in 2024 and is projected to grow 14% more in 2025, reaching $72B, growing two […]
Monday April 28, 2025 Google announced it will not be phasing out third-party cookies in Chrome after all (at least not yet), abandoning its plan to introduce a “user choice” button in the browser this year. “We’ve made the decision to maintain our current approach to offering users third-party cookie choice in Chrome, and […]
Monday April 28, 2025 IN THE NEWS The FCC has informed Paramount Global that it must continue to abstain from DEI initiatives if it wants to win approval for its merger with Skydance Media, reports The Wall Street Journal. “We can only under the statute move forward and approve a transaction if we find […]
Sunday April 27, 2025 FEATURED JOB ACCOUNT DIRECTOR; CTV BRAND PARTNERSHIPS – MID WEST/WEST COAST FUTURE TODAY REMOTE Build, maintain and expand a pipeline of sales targets, contacts, and sales opportunities leveraging your relationships with a heavy focus on new business revenue. Build/nurture relationships with the investment, strategy, precision and digital agencies as well […]
Friday April 25, 2025 IN THE NEWS Fox has set its summer premiere dates, starting with the season five premiere of “LEGO Masters” on Monday, May 19 at 8p. Wednesday, May 21 brings the season 15 debut of “MasterChef: Dynamic Duos” at 8p, followed by the series starter of “Gordon Ramsay’s Secret Service” at […]
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