Friday May 9, 2025 IN THE NEWS Warner Bros. Discovery had upbeat news to report on the streaming front for the first quarter of 2025. While global linear ad sales slipped 11%, streaming ad revenue surged 35% from 4Q24. And WBD counted 122.3 million global streaming subs by quarter’s end, up by 5.3 million. […]
A CYNOPSIS MESSAGE FROM A+E GLOBAL MEDIA Thursday May 8, 2025 Decoding the Digital Gold Rush By E.B. Moss Given it’s the 17th year of the IAB NewFronts, some might wonder what could possibly be new. But as IAB’s CEO David Cohen remarked during the opening session, “Everything is new. New consumer trends, […]
A CYNOPSIS MESSAGE FROM PHILO A Better Way to Advertise on CTV Philo Ads makes premium CTV advertising accessible, scalable, and flexible! Find your audience on Philo! Featuring premium entertainment and lifestyle content from: AMC, A&E, MTV, BET, Discovery, HGTV, TLC, Lifetime, Hallmark, Paramount, and more! 100% owned and operated. Experience frictionless transactions, supply transparency, […]
Wednesday May 7, 2025 FEATURED JOB DIGITAL MEDIA BUYER >> FURMAN ROTH ADVERTISING/NY(HYBRID): Plan, launch, and optimize digital marketing campaigns across various paid media channels (including Display, Google products, Paid Social, CTV, and Programmatic, etc.) while managing budgets effectively. Support the execution of media plans across platforms, overseeing targeting, budget allocation, and performance tracking […]
A CYNOPSIS MESSAGE FROM FAMILY ENTERTAINMENT TV Family Entertainment Television Allows You to Increase Reach and Efficiency FETV gives you access to a unique audience with low duplication The majority of our audience does not watch networks with similar audience compositions Source Wednesday May 7, 2025 IN THE NEWS Streaming impressions […]
A CYNOPSIS MESSAGE FROM A+E Global Media This Upfront, It’s As Simple As A+E We specialize in flexible solutions, from creative formats to multiplatform executions to evolving business models and more. The possibilities are endless. For More Info, Contact Your A+E Rep A&E | HISTORY | Lifetime | LMN |
Monday May 5, 2025 IN THE NEWS CBS canceled “The Equalizer” after five seasons. “Stepping into a kick-ass role like Robyn was everything I hoped it would be,” posted series star Queen Latifah. “’The Equalizer’ blew past every dream we had for it, and having the opportunity to do this for five seasons honestly […] Monday May 5, 2025 Apple experienced “limited impact” from President Trump’s tariffs in the most recent quarter, reported CEO Tim Cook. While Cook acknowledged to investors that he couldn’t predict what impact of tariffs will have moving forward, should circumstances remain the same, tariffs would add a reasonable $900 million to the company’s costs next […] Sunday May 4, 2025 The digital economy has surged to $4.9 trillion, supporting 28.4 million jobs nationwide, according to the fifth edition of Interactive Advertising Bureau economic research series, Measuring the Digital Economy: Advertising, Content, Commerce and Innovation. The latest findings show the digital economy has more than doubled since 2020. Additional findings include: – […] Friday May 2, 2025 Thinking Big at Possible 2025 By E.B. Moss Possible, now in its third year, is rapidly establishing itself as must-attend event for professionals in the media, marketing and, especially, ad-tech space. A wave of more than 5,000 attendees headed to the beach – Miami Beach – swelling numbers over the sophomore […]Cynopsis 05/05/25: CBS cancels “The Equalizer”
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