Missed CTV Connect? No problem! Purchase your on-demand pass for $599 and watch all sessions from throughout the two-day event.’ GET IT NOW Thursday March 13, 2025 IN THE NEWS Paramount+ has renewed “Landman,” the Taylor Sheridan drama starring Billy Bob Thornton, for a second season. No surprise there – according […]
CTV CONNECT IN 3, 2, 1… In just a few hours, 500+ brands, agencies & networks from Netflix, Horizon, ADT, Inspire Brands, and more will converge together to discuss the future of CTV. IT’S NOT TOO LATE TO SIGN UP… WILL WE SEE YOU THERE? JOIN THEM Wednesday March 12, 2025 […]
A CYNOPSIS MESSAGE FROM FAMILY ENTERTAINMENT TV Come Home to Family Entertainment Television • Low duplication with other nets • Brand-safe ad environment • Engaged viewers Click here to contact us for additional information Wednesday March 12, 2025 IN THE NEWS Linear TV remains the most important influence among a variety […]
CTV CONNECT 1 DAY LEFT: CTV CONNECT STARTS TOMORROW! Join 500+ top brands, agencies & networks from Netflix, Horizon, ADT, Inspire Brands, Colgate, Macy’s & more March 12-13 in NYC. Final hours to save! Use code ‘CYNOPSIS25’ by 12 PM ET TODAY for 25% off! REGISTER NOW Tuesday March 11, 2025 […]
Monday March 10, 2025 On Friday, the DOJ dropped its proposal that Google divest all its investments in AI companies such as OpenAI and Anthropic, but it still wants the company to sell its web browser, Chrome. The DOJ and 38 state attorneys general are seeking a court order requiring Google to address what a […]
A CYNOPSIS MESSAGE FROM A+E GLOBAL MEDIA Monday March 10, 2025 A+E Global Media: Simply Powerful By E.B. Moss What’s in a name? For what used to simply be A+E Networks, a lot. One of the media industry’s most established players has entered a new chapter in its history of groundbreaking achievements, reflected […]
Monday March 10, 2025 IN THE NEWS CBS has canceled “S.W.A.T.” again. The police drama was first axed in 2023 after six seasons, a decision that was reversed in favor of what was called a “seventh and final season.” The show was then renewed for an eighth season in 2024. While it […]
Sunday March 9, 2025 FEATURED JOB DIGITAL MEDIA PLANNER/BUYER >> BEACON MEDIA GROUP/ LYNDHURST, NJ: Management of paid social media campaigns, strong written & verbal communication skills, knowledge of various targeting methodologies, and basic understanding of traditional media. Familiarity with media planning and buying software. Proficient in website analytics tools. Experience in […]
Friday March 7, 2025 IN THE NEWS A week after its debut, Netflix renewed sports comedy “Running Point” for a second season. The series was released on February 27 and attracted 9.3 million viewers in its first weekend, ranking among the top 10 shows in 83 countries. Paramount and CBS have filed […]
A CYNOPSIS MESSAGE FROM FAMILY ENTERTAINMENT TV Increase Reach and Efficiency with Family Entertainment Television FETV gives you access to a unique audience with low duplication The majority of our audience does not watch networks with similar audience compositions Source Thursday March 6, 2025 IN THE NEWS An estimated 36.6 million […]
While we're taking the week off for July 4th, this is a great time to catch up on all our still timely editions of @CynopsisMedia daily newsletters and Special Reports -- from Sports to Executive Profiles! May your holiday be meaningful. https://t.co/kz2fOB36GR
In today's #MediaTech update: @Roku + @AmazonAds launched an integration to reach 80%+ of US HHs - the largest authenticated #CTV footprint ever. Early results? 40% more unique viewers w/ same budget + 30% less ad frequency. Game changer for advertisers. https://t.co/z2V7f4F2M5