Sunday March 30, 2025 FEATURED JOB DIRECTOR, AD MARKETING & SALES >> THE SHADE ROOM/REMOTE: Develop and execute a revenue growth strategy to drive direct advertising, branded content, and sponsorship sales as well as lead the development of compelling advertising and branded content offerings tailored for TSR’s audience and cultivate and maintain strong relationships […]
Friday March 28, 2025 IN THE NEWS iSpot has launched a business outcome solution, Outcomes at Scale, aimed at helping the buy and sell side gain rapid insights into performance and share a common metric that proves the value of investment. Paramount, a longtime customer and product collaborator of iSpot, is the first to […]
Thursday March 27, 2025 IN THE NEWS Magna revised its 2025 US ad spend outlook down six-tenths of a percentage point from its forecast in December, due a bearish stock market and a drop in consumer confidence. The new projection is a rise of 4.3% for the year, down from 4.9%. “Confidence plays a […]
Wednesday March 26, 2025 FEATURED JOB DIRECTOR, AD MARKETING & SALES >> THE SHADE ROOM/REMOTE: Develop and execute a revenue growth strategy to drive direct advertising, branded content, and sponsorship sales as well as lead the development of compelling advertising and branded content offerings tailored for TSR’s audience and cultivate and maintain strong relationships […]
A CYNOPSIS MESSAGE FROM FAMILY ENTERTAINMENT TV Increase Reach and Efficiency with Family Entertainment Television FETV gives you access to a unique audience with low duplication The majority of our audience does not watch networks with similar audience compositions Source Wednesday March 26, 2025 IN THE NEWS NBCUniversal and LG Electronics […]
Tuesday March 25, 2025 Good morning! It’s Tuesday, and this is the monthly Cynopsis Sports newsletter. PLAY BALL! While the future of MLB’s distribution remains in the balance, that hasn’t stopped distributors and networks from trying to alleviate the pains baseball has had with reaching audiences over the last several years. […]
Tuesday March 25, 2025 IN THE NEWS Only 30% of agencies, brands, and publishers have fully integrated AI across the media campaign lifecycle, according to IAB’s “State of Data 2025: The Now, The Near and the Next Evolution of AI for Media Companies.” Additional takeaways include: – Two-thirds of companies cite issues […]
Monday March 24, 2025 How would Google’s ad business be impacted if news content was not available in search results? The company ran a randomized trial involving 1% of users in eight EU countries, removing results from press publications that could have required Google, under European copyright law, to pay for the content. And the […]
Monday March 24, 2025 IN THE NEWS Digital and linear advertising rep firm Viamedia announced the acquisition of LocalFactor, a digital advertising company specializing in omnichannel programmatic advertising solutions. “By combining LocalFactor’s expertise in omnichannel, locally optimized-data-driven digital campaigns with Viamedia’s expansive linear TV and digital ad infrastructure, we are creating a powerhouse in […]
Sunday March 23, 2025 Spectrum reports its Education Benefit, which covers 100% of tuition costs upfront for full-time employees pursuing select online degree and certificate programs, has driven career mobility and retention amongst its workforce since launching in August 2023. Employees enrolled in Spectrum’s Education Benefit have received promotions at a rate 24% higher than […]
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