A Cynopsis Message From A+E Global Media Wednesday March 18, 2026 IN THE NEWS American viewers overwhelmingly trust TV news over AI social and search, according to a new study released by the Video Advertising Bureau (VAB) that assessed behaviors across potential voters, non-voters, Republicans, Democrats and Independents.
Tuesday March 17, 2026 IN THE NEWS The NFL and Paramount Skydance are negotiating a costly renewal deal, reports CNBC. The agreement could have Paramount boost the average annual fee for CBS’ Sunday afternoon games by about 50% from the current $2.1 billion. While Paramount’s existing 11-year agreement runs through the […]
Monday March 16, 2026 TOP MEDIA TECH NEWS NBCUniversal touted the Milano Cortina 2026 Winter Olympics as a new record-setter for programmatic and AI usage in live sports streaming. Last month, Olympics ad inventory was available for agencies to buy through seven DSPs, including Amazon DSP, The Trade Desk and Viant. […]
Monday March 16, 2026 IN THE NEWS Peacock is rolling out new vertical video features as it looks to stand out in the streaming pack. The updates include an AI-powered experience guided by a video avatar of “Watch What Happens Live” host Andy Cohen, launching this summer, along with AI-enabled real-time […]
Sunday March 15, 2026 CYNOPSIS SPORTS AWARDS Help Decide What Defines the Future of Sports Media The 2026 Cynopsis Sports Awards are assembling an elite panel of industry leaders to evaluate the year’s most innovative work across sports content, platforms, marketing, and technology. If you’re a senior executive in sports media, advertising, streaming, or brand […]
Friday March 13, 2026 IN THE NEWS Disney+ has launched vertical video offering Verts, designed to make it easier for users to find their next watch. By tapping the new Verts icon in the navigation bar on mobile, users enter a vertical video feed and can swipe through a stream of […]
Thursday March 12, 2026 IN THE NEWS Second-screening isn’t just a young viewer’s game anymore. More than half of US viewers ages 45–54 now watch video on their phones while the TV is on, according to a report from Omdia – up from 39% in November 2020. Viewers 55–64 aren’t channeling […]
A Cynopsis Message From A+E Global Media Wednesday March 11, 2026 Simplicity As Strategy: How A+E Global Media is Turning Accountability Into Competitive Advantage In a media landscape grappling with fragmentation, shifting measurement standards, and constant pressure on marketers to demonstrate a greater return on investment (ROI), A+E Global Media, with its portfolio […]
Wednesday March 11, 2026 IN THE NEWS TV continues to play a powerful role in creating brand awareness and influencing consumer purchase decisions, according TVB’s 2026 Purchase Funnel Study. Key findings in the report include: · Television was the most important influencer at all stages of the purchase funnel. In the […]
A CYNOPSIS MESSAGE FROM PREMION Tuesday March 10, 2026 IN THE NEWS AMC Networks placed an early season two order for “The Audacity.” Season one of the Silicon Valley-set, darkly comedic drama, created by Jonathan Glatzer (“Succession”), kicks off Sunday, April 12 on AMC and AMC+. Also coming back […]
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