Tuesday August 26, 2025 Good morning! It’s Tuesday, and this is your monthly Cynopsis Sports newsletter. While summer may be coming to an imminent close, football season is kicking off across all levels. One area that continues to evolve is how fans are able to tune in and cheer for their favorite teams. […]
A CYNOPSIS MESSAGE FROM OMEDA Tuesday August 26, 2025 IN THE NEWS Annette Bening has been tapped to appear in “The Dutton Ranch,” the working title of Paramount+’s highly anticipated “Yellowstone” spinoff series, featuring Beth Dutton (Kelly Reilly), Rip Wheeler (Cole Hauser), and Carter (Finn Little). Bening will play Beulah Jackson, the […]
Monday August 25, 2025 Struggling chipmaker Intel has agreed to sell the Trump administration a 10% stake in its business. The government’s $8.9 billion investment in the semiconductor company is in addition to the $2.2 billion in CHIPS grants Intel has received to date, for a total investment of $11.1 billion. Because Intel had been […]
Monday August 25, 2025 IN THE NEWS FAST channels are going to have to serve up more live content if they want to survive. So says Amagi in its 15th Global FAST Report. Takeaways include: · 67% of US viewers prefer watching live events on free and paid streaming platforms. · 47% of viewers […]
Sunday August 24, 2025 Your Next Role Starts with the Right Room. Join top media minds at Cynopsis ScreenShift in NYC, Oct 14. Job seekers can snag a limited $99 pass—includes 3PM entry, curated roundtables, sharp panels, and powerful networking. Only 10 available. Email marketing@cynopsis.com to apply. FIND OUT […]
Friday August 22, 2025 IN THE NEWS NFL ads were 19% more effective than the TV average during the regular 2024-25 season, 63% more effective in the playoffs, and 243% more effective during the Super Bowl, according to EDO’s 2025 NFL TV Outcomes report. Additional highlights include: · Streaming-exclusive NFL games delivered 66% stronger […]
Thursday August 21, 2025 IN THE NEWS Today marks a milestone for ESPN with the debut of its new direct-to-consumer streaming platform. “This is a defining moment not just for ESPN, but for how sports are experienced in the digital age,” said Jimmy Pitaro, Chairman of ESPN. The new service allows fans to personalize […]
Wednesday August 20, 2025 Job Hunting? Let’s Talk. We know the industry is shifting—and ScreenShift is where the right conversations happen. If you’re on the market, grab a $99 pass for Oct 14 in NYC (entry at 3PM). Includes roundtables, panels, and a lively networking reception. Just 10 available—email us at marketing@cynopsis.com […]
Wednesday August 20, 2025 IN THE NEWS Nexstar Media Group has entered into a definitive agreement to acquire Tegna in a deal valued at $6.2 billion, including debt. “Following completion of the transaction, the combined entity will be a leading local media company, well-positioned to compete in today’s fragmented and rapidly evolving marketplace,” said […]
Tuesday August 19, 2025 IN THE NEWS MSNBC is losing a logo and a name as it spins off from Comcast. The news net is being rechristened My Source News Opinion World (MS NOW for short), and as part of Versant, won’t be sharing the peacock. “During this time of transition, NBCUniversal decided that […]
While we're taking the week off for July 4th, this is a great time to catch up on all our still timely editions of @CynopsisMedia daily newsletters and Special Reports -- from Sports to Executive Profiles! May your holiday be meaningful. https://t.co/kz2fOB36GR
In today's #MediaTech update: @Roku + @AmazonAds launched an integration to reach 80%+ of US HHs - the largest authenticated #CTV footprint ever. Early results? 40% more unique viewers w/ same budget + 30% less ad frequency. Game changer for advertisers. https://t.co/z2V7f4F2M5