A CYNOPSIS MESSAGE FROM PHILO A Better Way to Advertise on CTV Philo Ads makes premium CTV advertising accessible, scalable, and flexible! Find your audience on Philo! Featuring premium entertainment and lifestyle content from: AMC, A&E, MTV, BET, Discovery, HGTV, TLC, Lifetime, Hallmark, Paramount, and more! 100% owned and operated. Experience frictionless transactions, supply transparency, […]
Wednesday May 14, 2025 FEATURED JOB DIGITAL MEDIA BUYER >> FURMAN ROTH ADVERTISING/NY(HYBRID): Plan, launch, and optimize digital marketing campaigns across various paid media channels (including Display, Google products, Paid Social, CTV, and Programmatic, etc.) while managing budgets effectively. Support the execution of media plans across platforms, overseeing targeting, budget allocation, and performance tracking […]
A CYNOPSIS MESSAGE FROM WARNER BROS. DISCOVERY Wednesday May 14, 2025 IN THE NEWS Yesterday was ABC’s turn to announce its Fall slate, with newcomer “9-1-1: Nashville” set for Thursdays, and Ryan Seacrest-hosted “Celebrity Wheel of Fortune” airing Fridays – pushing “Shark Tank” to Wednesdays, after “The Golden Bachelor.” New seasons of […]
Tuesday May 13, 2025 IN THE NEWS Ahead of FOX’s upfront on Monday came the announcement of the launch of FOX One, a direct to consumer streaming service bringing all of FOX’s news, sports and entertainment branded content together in one platform. “FOX One is designed to reach outside of the pay-TV bundle and […]
Monday May 12, 2025 The FTC has voted to delay enforcement of the click-to-cancel rule requiring companies to make it as easy for customers to cancel a subscription as it was for them to sign up. The Negative Option Rule went into effect on January 19, but the start of enforcement, first delayed until May […]
Monday May 12, 2025 IN THE NEWS Reality show “House of Villains” is on the move – going from E!, one of the cable nets spun off from NBCUniversal, to Peacock, still housed a NBCU. Moviefone is relaunching as a destination for fans to discover movies and series. “Moviefone TV,” a nationally syndicated broadcast […]
Sunday May 11, 2025 FEATURED JOB DIGITAL MEDIA BUYER >> FURMAN ROTH ADVERTISING/NY(HYBRID): Plan, launch, and optimize digital marketing campaigns across various paid media channels (including Display, Google products, Paid Social, CTV, and Programmatic, etc.) while managing budgets effectively. Support the execution of media plans across platforms, overseeing targeting, budget allocation, and performance tracking […]
Friday May 9, 2025 IN THE NEWS Warner Bros. Discovery had upbeat news to report on the streaming front for the first quarter of 2025. While global linear ad sales slipped 11%, streaming ad revenue surged 35% from 4Q24. And WBD counted 122.3 million global streaming subs by quarter’s end, up by 5.3 million. […]
A CYNOPSIS MESSAGE FROM A+E GLOBAL MEDIA Thursday May 8, 2025 Decoding the Digital Gold Rush By E.B. Moss Given it’s the 17th year of the IAB NewFronts, some might wonder what could possibly be new. But as IAB’s CEO David Cohen remarked during the opening session, “Everything is new. New consumer trends, […]
A CYNOPSIS MESSAGE FROM PHILO A Better Way to Advertise on CTV Philo Ads makes premium CTV advertising accessible, scalable, and flexible! Find your audience on Philo! Featuring premium entertainment and lifestyle content from: AMC, A&E, MTV, BET, Discovery, HGTV, TLC, Lifetime, Hallmark, Paramount, and more! 100% owned and operated. Experience frictionless transactions, supply transparency, […]
While we're taking the week off for July 4th, this is a great time to catch up on all our still timely editions of @CynopsisMedia daily newsletters and Special Reports -- from Sports to Executive Profiles! May your holiday be meaningful. https://t.co/kz2fOB36GR
In today's #MediaTech update: @Roku + @AmazonAds launched an integration to reach 80%+ of US HHs - the largest authenticated #CTV footprint ever. Early results? 40% more unique viewers w/ same budget + 30% less ad frequency. Game changer for advertisers. https://t.co/z2V7f4F2M5