Editions

Cynopsis 05/15/25: Max returns HBO Max name

Max returns HBO Max name

A CYNOPSIS MESSAGE FROM PHILO A Better Way to Advertise on CTV Philo Ads makes premium CTV advertising accessible, scalable, and flexible! Find your audience on Philo! Featuring premium entertainment and lifestyle content from: AMC, A&E, MTV, BET, Discovery, HGTV, TLC, Lifetime, Hallmark, Paramount, and more! 100% owned and operated. Experience frictionless transactions, supply transparency, […]

05/14/25: Cynopsis Jobs

jobs1

Wednesday May 14, 2025    FEATURED JOB DIGITAL MEDIA BUYER >> FURMAN ROTH ADVERTISING/NY(HYBRID): Plan, launch, and optimize digital marketing campaigns across various paid media channels (including Display, Google products, Paid Social, CTV, and Programmatic, etc.) while managing budgets effectively. Support the execution of media plans across platforms, overseeing targeting, budget allocation, and performance tracking […]

Cynopsis 05/14/25: ABC unveils Fall slate – who’s on the move?

A CYNOPSIS MESSAGE FROM WARNER BROS. DISCOVERY Wednesday May 14, 2025    IN THE NEWS Yesterday was ABC’s turn to announce its Fall slate, with newcomer “9-1-1: Nashville” set for Thursdays, and Ryan Seacrest-hosted “Celebrity Wheel of Fortune” airing Fridays – pushing “Shark Tank” to Wednesdays, after “The Golden Bachelor.” New seasons of […]

Advertisement

Cynopsis 05/13/25: Fox launchingh direct-to-consumer streamer

Fox Corp. launches direct-to-consumer streamer

Tuesday May 13, 2025    IN THE NEWS Ahead of FOX’s upfront on Monday came the announcement of the launch of FOX One, a direct to consumer streaming service bringing all of FOX’s news, sports and entertainment branded content together in one platform. “FOX One is designed to reach outside of the pay-TV bundle and […]

05/12/25: Cynopsis Media Tech Update

Tech

Monday May 12, 2025 The FTC has voted to delay enforcement of the click-to-cancel rule requiring companies to make it as easy for customers to cancel a subscription as it was for them to sign up. The Negative Option Rule went into effect on January 19, but the start of enforcement, first delayed until May […]

05/11/25: Cynopsis Jobs

jobs12

Sunday May 11, 2025    FEATURED JOB DIGITAL MEDIA BUYER >> FURMAN ROTH ADVERTISING/NY(HYBRID): Plan, launch, and optimize digital marketing campaigns across various paid media channels (including Display, Google products, Paid Social, CTV, and Programmatic, etc.) while managing budgets effectively. Support the execution of media plans across platforms, overseeing targeting, budget allocation, and performance tracking […]

Cynopsis 05/09/25: Fox renews “Going Dutch” for season two

Fox renews "Going Dutch" for season two

Friday May 9, 2025    IN THE NEWS Warner Bros. Discovery had upbeat news to report on the streaming front for the first quarter of 2025. While global linear ad sales slipped 11%, streaming ad revenue surged 35% from 4Q24. And WBD counted 122.3 million global streaming subs by quarter’s end, up by 5.3 million. […]

Decoding the Digital Gold Rush

A CYNOPSIS MESSAGE FROM A+E GLOBAL MEDIA Thursday May 8, 2025 Decoding the Digital Gold Rush By E.B. Moss Given it’s the 17th year of the IAB NewFronts, some might wonder what could possibly be new. But as IAB’s CEO David Cohen remarked during the opening session, “Everything is new. New consumer trends, […]

Cynopsis 05/08/25: A new look for Netflix

A new look for Netflix

A CYNOPSIS MESSAGE FROM PHILO A Better Way to Advertise on CTV Philo Ads makes premium CTV advertising accessible, scalable, and flexible! Find your audience on Philo! Featuring premium entertainment and lifestyle content from: AMC, A&E, MTV, BET, Discovery, HGTV, TLC, Lifetime, Hallmark, Paramount, and more! 100% owned and operated. Experience frictionless transactions, supply transparency, […]

CynCity

Cynsiders

Instagram