On this episode of Inside the Stack, Cynopsis’ Lynn Leahey sits down with Benjamin Heaton, Senior Director of Product Management at Tatari, to talk about why TV ad measurement is breaking down, and what it will take to fix it. They dig into signal loss, why traditional identifiers no longer work, and why most clean […]
Editions
Cynopsis 01/06/26: WPP Unveils Agent Hub
Tuesday January 6, 2026 IN THE NEWS It’s official: Comcast has separated from Versant Media, the new home to cable networks including MS NOW, CNBC, E!, Oxygen, Golf Channel, USA Network and SYFY. “Today marks a defining moment as Versant becomes an independent, publicly traded media company,” said CEO Mark Lazarus. […]
01/05/26: Cynopsis Media Tech Update
Monday January 5, 2026 From GenAI to vertical video, gaming, M&A and more, industry experts share their insights on the innovations and strategic shifts poised to define media technology in 2026 and beyond. “In 2026, AI won’t wait for you to ask what to watch. It will become a true agent, anticipating your needs and […]
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Cynopsis 01/05/26: New “CBS Evening News” Anchor Gets an Early Start
Monday January 5, 2026 IN THE NEWS Warner Bros. Discovery plans to reject Paramount Skydance’s amended $108.4 billion takeover bid, reports CNBC. Paramount had strengthened its December 8 tender offer with a $40.4 billion personal guarantee from Orace co-founder Larry Ellison and increased its regulatory termination fee. But the board is expected to stick […]
Why Sports Is The Fastest Way To Break CTV’s Programmatic Ceiling
Tuesday December 23, 2025 Why Sports Is The Fastest Way To Break CTV’s Programmatic Ceiling Programmatic media buying is expected to account for the majority of growth in the CTV market in 2026. This year alone, over 90% of CTV ad dollars were transacted through programmatic pipes. That data isn’t […]
Cynopsis Sports 12/23/25: ESPN Gets Technical
A CYNOPSIS MESSAGE FROM PREMION Tuesday December 23, 2025 Good morning! It’s Tuesday, and this is your monthly Cynopsis Sports newsletter. We hope everyone is having a wonderful holiday season. It’s a great time of year for fans with a seemingly endless amount of football and basketball to digest—not to mention hockey, […]
12/22/25: Cynopsis Media Tech Update
Monday December 22, 2025 NBCUniversal had a slew of new technology and data announcements ahead of CES. Among them were LIVE Total Impact, a cross-platform tool designed to leverage the real-time viewership of live tentpole moments and extend that engagement across NBCUniversal’s full ecosystem; Performance Insights Hub, a proprietary intelligence platform providing […]
Cynopsis 12/22/25: Apple TV Cancels “The Last Frontier”
A CYNOPSIS MESSAGE FROM SCREENVISION Cinema Is Crushing It in 4Q Avatar: Fire and Ash, brought ~8M opening-weekend admissions. By the end of 4Q, moviegoing will reach 60% of P12-74, with Gen Z accounting for half of all admissions. As momentum carries into 1Q ’26, cinema delivers scaled, predictable reach with premium attention and cultural […]
12/21/25: Cynopsis Jobs
Sunday December 21, 2025 CONVERGENT TV WORLD AWARDS 2026 Final Hours to Enter Innovation deserves recognition—and TONIGHT is your final chance to claim it. Your innovation belongs on the industry’s biggest stage. Enter by 11:59pm ET before the door closes. START YOUR ENTRY FEATURED JOB DIRECTOR OF PERFORMANCE MARKETING >> ATHLETE […]
Cynopsis 12/19/25: CBS News Takes a Road Trip
Friday December 19, 2025 IN THE NEWS Horizon Media unveiled HorizonOS, an operating system built on an open ecosystem of partners. According to Horizon, the architecture of HorizonOS unifies three core forms of intelligence: · Blu is the AI-native innovation ecosystem that translates strategy into action. It enables Horizon to deliver on enhanced “speed […]
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