Sunday February 22, 2026 CONVERGENT TV WORLD 2026 Help Shape the Conversation Spend a minute sharing your insights on awareness, engagement, and conversion. Your answers will be featured at Convergent TV World (March 5–6). Plus, enter for a chance to win one of six $25 Amazon gift cards. TAKE THE SURVEY […]
Friday February 20, 2026 IN THE NEWS Things turned out just fine for US Senate candidate James Talarico. The politician’s scheduled interview on “The Late Show With Stephen Colbert,” yanked after what host Colbert described as pressure from CBS lawyers concerned over federal rules stipulating equal time for political parties, generated over 8 million […]
Thursday February 19, 2026 IN THE NEWS Netflix pacing to take nearly 10% of global CTV ad spend next year, with ad revenue forecast to double to $3 billion in 2026 and reach $8 billion by 2030, according to the latest Platform Insights report from WARC Media. “Netflix is expanding beyond […]
Tuesday February 17, 2026 TOP MEDIA TECH NEWS Anthropic’s Super Bowl commercials for Claude AI won the Super Bowl in terms of consumer interest and online engagement, according to analytics provider Sprout Social. Anthropic’s commercials appear to mock the idea of running ads in AI chatbots or similar products that claim […]
A CYNOPSIS MESSAGE FROM PREMION Tuesday February 17, 2026 IN THE NEWS Warner Bros. Discovery is weighing whether to restart sale negotiations with hostile bidder Paramount Skydance, according to Bloomberg. Board members are debating if renewed discussions following Paramount’s revised offer could secure a stronger deal – or potentially […]
Sunday February 15, 2026 CONVERGENT TV WORLD 2026 Where Insight Turns Into Action Convergent TV World doesn’t end when sessions wrap. Attendees get access to Reverse Pitches, focused peer discussions, intentional networking, and a post-event Debrief to compare moves and pressure-test strategy. Built for leaders responsible for results. Secure your seat. REGISTER […]
Friday February 13, 2026 IN THE NEWS Global advertising and marketing spending is projected to accelerate to 9.8% in 2026, as economic fears wane and the Winter Olympics, FIFA World Cup and political elections in 40 countries propel growth, according to new research from media economist PQ Media. Analysts observed that […]
Thursday February 12, 2026 IN THE NEWS The drama continues in the battle for Warner Bros. Discovery. Just one day after Paramount Skydance sweetened its hostile takeover offer, activist investor and WBD shareholder Ancora Alternatives registered its strong opposition to the proposed WBD/Netflix transaction. Warner Bros. Discovery “now has no choice but to deem […]
Wednesday February 11, 2026 IN THE NEWS An estimated 124.9 million viewers watched Super Bowl LX on Sunday, February 8, according to Nielsen’s Big Data + Panel measurement. NBC’s presentation of Super Bowl LX ranks as the second most-watched Super Bowl in history, behind the 127.7 million viewers who watched Super Bowl LIX in […]
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