Wednesday November 26, 2025 CONVERGENT TV WORLD 2026 Your VIP Access to What’s Next Convergent TV World 2026 brings the leaders shaping cross-screen advertising—from converged planning to creative innovation and privacy-first identity. If you’re a brand or agency, complimentary VIP Passes are now available. Apply today—space is limited. APPLY NOW FEATURED […]
A CYNOPSIS MESSAGE FROM HALLMARK CHANNEL Wednesday November 26, 2025 IN THE NEWS Warner Bros. Discovery has requested that bidders submit revised, sweetened offers by Monday, December 1. Paramount Skydance is pursuing an acquisition of the entire company, while Netflix and Comcast are focusing on Warner Bros. Studios and HBO Max. The […]
A CYNOPSIS MESSAGE FROM OMEDA Tuesday November 25, 2025 Good morning! It’s Tuesday, and this is your monthly Cynopsis Sports newsletter. Although it’s still a couple of days away, we’d like to wish everyone a happy Thanksgiving. And if you’re one of the six lucky NFL fanbases who’ll watch their team Thursday […]
A CYNOPSIS MESSAGE FROM OMEDA Tuesday November 25, 2025 IN THE NEWS Station group owner Sinclair has proposed buying all the outstanding shares of rival EW Scripps that it does not already own for $7 per share. According to an SEC filing submitted Monday, Sinclair has acquired a 9.9% stake in Scripps […]
A CYNOPSIS MESSAGE FROM OMEDA Monday November 24, 2025 A growing share of US adults report using Instagram, TikTok, WhatsApp and Reddit, but YouTube reigns supreme, with 84% of respondents saying they use the platform. That comes from a new Pew Research Center study, which found Instagram use has grown […]
Monday November 24, 2025 IN THE NEWS Audiences want short-form vertical video to extend beyond social media, according to a survey commissioned by Media.net. Key findings in the report include: · 73% of consumers watch multiple times per day (41% a few times daily, 32% multiple times per hour). · 69% watch while relaxing […]
Sunday November 23, 2025 CONVERGENT TV WORLD AWARDS 2026 The Awards Defining the Next Chapter of Media Today’s media landscape moves at the speed of screens—linear, streaming, digital, gaming, DOOH, and emerging platforms all merging into one powerful ecosystem. With categories spanning creative excellence, advanced data strategy, cross-screen performance, and next-gen monetization, these awards celebrate […]
Friday November 21, 2025 IN THE NEWS HBO has renewed “The Chair Company” and “I Love LA” for second seasons. “The Chair Company” is pacing as HBO’s top freshman comedy in platform history, with the season averaging 3.3 million Live+3cross-platform viewers, while “I Love LA” ranks as HBO’s second top freshman comedy ever, averaging […]
A CYNOPSIS MESSAGE FROM OMEDA Thursday November 20, 2025 IN THE NEWS Major League Baseball has inked new media rights deals with NBC, Netflix and ESPN. Sunday night games will move from ESPN to NBC Sports, which also nabbed ESPN’s Wild Card rights. Netflix will have the annual Home Run Derby, along […]
Audience expectations are shifting faster than ever, and broadcasters are under pressure to move beyond traditional ratings to truly understand who their viewers are—and what keeps them engaged. Opportunity is knocking, but few are answering. TV Execs see first-party data as a growth driver, yet most aren’t leveraging it to create real audience value or […]
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