Xandr announced the launch of Pause Ads, dynamic ad units leveraging the native functionality of the “pause” button, since consumers only see the ads when they take a break from the content they’re watching. “Our findings indicate that consumers aren’t anti-advertising. They’re pro-content, as long as it’s relevant and non-disruptive to them,” said Matt Van Houten, SVP of Product Development for Xandr, an AT&T […]
Editions
Disney+’s Timmy Failure: Mistakes Were Made to Screen at Sundance
Disney+ film Timmy Failure: Mistakes Were Made will screen in the “Kids” section of the Sundance Film Festival, taking place in Park City, Salt Lake City and at Sundance Mountain Resort, from January 23–February 2, 2020, ahead of its debut on the streaming service on February 7. Based on the best-selling book of the same name, Timmy […]
E-Vision Selects the Infinite Platform, Powered by Synamedia, for its New OTT Service
Synamedia announced that E-Vision, a subsidiary of Etisalat Group, has selected the Infinite platform, powered by Synamedia’s video network technologies, for its new OTT service. E-Vision’smulti-tenant cloud-based service provides operators in the MENA region and Pakistan with a state-of-the-art platform to launch and run multi-screen, multi-language OTT services quickly and cost-effectively. E-Vision offers telcos, ISPs, […]
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IBM Launches Advertising Accelerator with Watson
IBM Watson Advertising announced the launch of IBM Advertising Accelerator with Watson, a solution aimed at helping advertisers find and convert the right audiences through Watson AI-powered technology. Accelerator delivers 1:1 advertising that continuously learns and predicts the optimal combination of visual elements to help drive the highest engagement for a given audience. IBM Advertising […]
The Wilderness Returns Jan. 13
Season 2 of The Wilderness premieres Jan. 13. Crooked Media Co-Founder and Pod Save America Co-Host Jon Favreau visits the battlegrounds that will decide the 2020 election, sits down with the voters Democrats need to win, and talks to organizers, strategists, and candidates about their plans to deliver a progressive majority in November. Season 2 […]
Synamedia Boasts Revenue-Generating Technologies for Broadcasters, Pay-TV, OTT Providers
Video software provider Synamedia will showcase new tools at CES aimed at empowering broadcasters, pay-TV operators and OTT providers. Offerings include: Video Security A managed Streaming Piracy Disruption service which combines innovative technology with human intelligence from Synamedia’s Operational Security team to detect and disrupt illegal streaming on both broadcast and OTT. The Credentials Sharing […]
The Top Searched Crime Podcasts by State
A new study from Kastle Systems maps out the most popular crime podcast in every state, based on Google search interest . Generation Why ranks #1 in 7 states, the most of any podcast. Morbid, Dr. Death, Root of Evil, and Dirty John follow. Results from Kastle are below:
Project OAR Hits Addressable Milestones
Project OAR, the technology consortium created in 2018 to deliver better advertising experiences to viewers through the use of dynamic advertising on internet-connected TVs and devices, announced a series of updates: Ad Engine Integration: The consortium, working with smart TV company VIZIO, agreed on much of the technological specifications, and announced that it has begun […]
Tremor International Acquires News Corp’s Unruly
Video advertising technology company Tremor International reached an agreement with News Corp to acquire Unruly, News Corp’s programmatic video marketplace. The deal marks the start of a three-year partnership with News Corp which will give Tremor the exclusive right to sell outstream video on more than 50 News Corp titles in the UK, US and Australia. […]
Apple TV+ Series Looks At How the LGBTQ Movement Has Shaped TV
Visible: Out on Television explores how TV has shaped the American conscience – and how the LGBTQ movement has shaped television. From filmmakers Ryan White and Jessica Hargrave and executive producers Wanda Sykes and Wilson Cruz, Visible: Out on Television combines archival footage with interviews with key players from the movement, narrated by Janet Mock, […]
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AI Ads Are Forcing the Industry to Get Privacy Right, Finally
By Jaime Schultheis, Head of Global Data Partnerships at Bombora Every major shift in digital...The question isn’t whether AI changes hiring. It’s whether leaders are paying attention
As AI absorbs more of the tasks that once defined early careers — the research,...Building the New Creator Studio
The entertainment industry has no shortage of networks, agencies, and production shops. But Max Cutler,...
