Monday December 13, 2021 The integration of data into all aspects of sport – spanning from tech on the bench in coaching, to broadcast feeds to app and stadia activations for consumers – has never been more important for the expansion of the business. One of the companies leading the way in that […]
SENIOR RESEARCH ANALYST SALES CW NYC, NY Work primarily in the digital space but also Linear/VOD and Cross-platform. Develop/analyze metrics using syndicated & proprietary tools to show growth, trends and sales opportunities. 3+ yrs national experience. Strong excel, Nielsen, ComScore, Rentrak, MRI. Full info HERE Sunday December 12, 2021 Speakers […]
Broadcast Nielsen Ratings for Wednesday, December 8 Show, P2+ 000s, (A18-49) Friday December 10, 2021 Today’s Premieres HBO Max: Dafne and the Rest Netflix: Aranyak, Saturday Morning All Star Hits!, Twentysomethings: Austin, Tiger King: The Doc Antle Story Prime Video: The Expanse, LOL: Last One Laughing Mexico PBS: Craft in America at […]
Friday December 10, 2021 The WNBA unveiled its game schedule for the 2022 regular season, delivering a record 36 games per team and a regular season that will tip off on May 6, running through Aug. 14, followed by the WNBA Playoffs presented by Google, which as previously announced, will have a new […]
A CYNOPSIS MESSAGE FROM TEGNA Are you in good company? You could be, with TEGNA. Local relevance, national scale. 64 affiliates in 51 markets. 48M US TV HHs. 200M digital visitors and video views combined every month. One of the largest smart TV data sets in the industry. Good people doing good work […]
Thursday December 9, 2021 Good morning! It’s Thursday and this is your weekly Esports Brief. The Game Awards are on deck to take place tonight, with the annual kudoscast and sneak peek into upcoming gaming titles set to take place at the Microsoft Theater, once again streaming live and free across more than […]
SENIOR RESEARCH ANALYST SALES CW NYC, NY Work primarily in the digital space but also Linear/VOD and Cross-platform. Develop/analyze metrics using syndicated & proprietary tools to show growth, trends and sales opportunities. 3+ yrs national experience. Strong excel, Nielsen, ComScore, Rentrak, MRI. Full info HERE Wednesday December 8, 2021 Speakers […]
A CYNOPSIS MESSAGE FROM SPECTRUM REACH SPECTRUM REACH The 1st and only local media sales organization to achieve TAG PLATINUM-LEVEL STATUS Spectrum Reach has now earned all 4 of the Trustworthy Accountability Group (TAG) seals: Certified against Fraud, Piracy, Malware, and Brand Safety Certified Becoming a TAG Platinum Member means that Spectrum Reach put advanced […]
Wednesday December 8, 2021 Bill Morningstar was tapped to become the next president of MLB Network. In addition to his new MLBN post, Morningstar will continue his MLB – EVP/Sponsorship sales responsibilities, with the announcement made by MLB Chief Revenue Officer Noah Garden. Morningstar, who led the advertising sales team that helped launch […]
A CYNOPSIS MESSAGE FROM PREMION PREMION LEADING THE EVOLUTION IN LOCAL OTT & CTV ADVERTISING 3X WINNER: 2021 CYNOPSIS MODEL D AWARDS Best Audience-Based Buying Platform Outstanding Brand Safety Strategy Best Direct to Consumer Campaign TAG CERTIFIED AGAINST AD FRAUD 125+ Leading TV & Media Brands, Audience Targeting, Closed-Loop Attribution
While we're taking the week off for July 4th, this is a great time to catch up on all our still timely editions of @CynopsisMedia daily newsletters and Special Reports -- from Sports to Executive Profiles! May your holiday be meaningful. https://t.co/kz2fOB36GR
In today's #MediaTech update: @Roku + @AmazonAds launched an integration to reach 80%+ of US HHs - the largest authenticated #CTV footprint ever. Early results? 40% more unique viewers w/ same budget + 30% less ad frequency. Game changer for advertisers. https://t.co/z2V7f4F2M5