Editions

06/07/16: BuzzFeed kills ad deal with RNC due to concerns with Trump; Facebook teams with Blizzard to live-stream game-play; Hulu cancels Deadbeat

BuzzFeed

CYNOPSISDIGITAL 06.07.16 Good morning. It’s Tuesday June 7, 2016, and this is your first early morning digital briefing. TODAY’S CODEBREAKER   Sourced Traffic: Sourced traffic refers to a practice in which publishers acquire audiences from third parties, then represent those audiences as their own. Publishers generally do so in order to fulfill advertiser commitments. As […]

06/07/16: Olympic Channel’s first moves; NBCSN gets Rio assignments; Facebook’s gaming Blizzard

olympicchannel

CYNOPSISSPORTS 06.07.16 Good morning. It’s Tuesday June 7, 2016, and this is your first early morning Sports briefing.  The upcoming Olympic Channel locked in its slew of agreements for its launch later this year, inking deals with 27 International Sports Federations to provide content for the platform. The channel will offer fans live sports events, […]

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06/06/16: Instagram launches algorithm-based feed; Twitter introduces new carousel ad format; Samsung re-introduces Gear VR promotion

Twitter bird

CYNOPSISDIGITAL 06.06.16 Good morning. It’s Monday June 6, 2016, and this is your first early morning digital briefing. TODAY’S CODEBREAKER Carousel ads: Carousel ads are an advertising format in which several items – such as videos, photos, or text – are displayed and rotate within a banner. Users generally scroll through the items manually, making […]

06/06/16: FOX Sports’ ace in the hole; Media elite pay tribute to Ali; NBA Finals open with a record

foxtech

CYNOPSISSPORTS 06.06.16 Good morning. It’s Monday June 6, 2016, and this is your first early morning Sports briefing.  After announcing last week that it had locked in 34 patents for its production technology with another 70-plus applications pending, FOX Sports Lab is now leveraging its innovations to evolve coverage of the US Open, set to […]

06/03/16: Julie Andrews plays with puppets on Netflix; TV Land picks up Melissa McCarthy/Ben Falcone comedy to series; Discovery returns to Everest

Nobodies

A CYNOPSIS MESSAGE FROM SMITHSONIAN CHANNEL Smithsonian Channel™ It’s Brighter Here™ Did Muhammad Ali really throw his Olympic gold medal into the Ohio River? SPORTS DETECTIVES Investigating the biggest mysteries in sports history New Episode Sunday 9PM ET/PT For ad sales contact maryellen.bottone@smithsonianchannel.com. CYNOPSIS 06.03.16 Good morning. It’s Friday June 3, 2016, and this […]

06/03/16: Warner Bros. to launch new OTT division; Twitter offering 360-degree videos for NBA Finals; Julie Andrews lands new Netflix series for kids

julie andrews

CYNOPSISDIGITAL 06.03.16 Good morning. It’s Friday June 3, 2016, and this is your first early morning digital briefing. TODAY’S CODEBREAKER Client-side: The client-side refers to operations that are performed by the client in a client–server relationship in a computer network. Generally, a client is a computer application (such as a web browser) that runs on […]

06/03/16: Samsung takes a shot at 360; The IOC’s tiger beat; Comcast’s eSports investment

samsung

CYNOPSISSPORTS 06.03.16 Good morning. It’s Friday June 3, 2016, and this is your first early morning Sports briefing.  Samsung is stepping up its ads for the NBA Finals, with the company and league partnering with Twitter to offer fans exclusive 360-degree video featuring behind-the-scenes footage of the Cavaliers/Warriors series. The ads will feature the new […]

06/02/16: Steve Mosko exiting Sony Pictures TV; Peacock Productions inks deal with Denise Brown for true crime series; Showtime picks up Jonathan Franzen’s Purity

steve mosko

A CYNOPSIS MESSAGE FROM WE tv WE tv MORE SUCCESS BEST YEAR EVER 2015 MORE OPPORTUNITY THE WE SUITE: PARTNERSHIP WITH OUR FLAGSHIP SERIES MORE TOUCHPOINTS FOR YOUR BRAND ON-AIR, DIGITAL, SOCIAL, CONSUMER ADVERTISING, EVENTS WE DO MORE! Click Here for Sourcing. CYNOPSIS 06.02.16 Good morning. It’s Thursday June 2, 2016, and this is […]

06/02/16: TV Academy introduces short-form categories; Univision to launch programmatic advertising platform; Meet Bill Simmons’ ‘The Ringer’

The Emmys...

CYNOPSISDIGITAL 06.02.16 Good morning. It’s Thursday June 2, 2016, and this is your first early morning digital briefing. TODAY’S CODEBREAKER Positional Tracking: In virtual reality, positional tracking refers to a headset’s ability to recognize its exact spatial position, registering forward, backward, upward, downward, rightward, and leftward movements. By contrast, headsets that are limited to “head […]

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