Editions

06/10/16: Vitale’s streak grows; Heineken details plans for F1; NBC Sports Live Extra gets a rebrand

Vitale

CYNOPSISSPORTS 06.10.16 Good morning. It’s Friday June 10, 2016, and this is your first early morning Sports briefing.  ESPN extended Dick Vitale’s contract through the 2018-19 season, adding an additional year to his nearly 40-year run. Vitale will continue to be assigned to some of the network’s key games, including regular-season action primarily on ESPN […]

06/09/16: Nick president Russell Hicks heads for the exit; A+E Studios developing National Lampoon scripted series; Critical Content inks overall deal with Howie Mandel

tv internet advertising

A CYNOPSIS MESSAGE FROM SMITHSONIAN CHANNEL THE BRIGHT CHOICE IS THE RIGHT CHOICE AWARD WINNING NON-FICTION PROGRAMMING FAMILY FRIENDLY ENTERTAINMENT INFLUENTIAL, AFFLUENT AUDIENCE SMITHSONIAN CHANNEL™ It’s Brighter Here™ For ad sales contact maryellen.bottone@smithsonianchannel.com. CYNOPSIS 06.09.16 Good morning. It’s Thursday June 9, 2016, and this is your first early morning briefing. Tonight’s Premieres: A&E: Streets […]

06/09/16: Apple App store changes revenue-sharing terms; Snapchat may pass Twitter and Pinterest in users this year; NextVR to broadcast U.S. Open

Apple

CYNOPSISDIGITAL 06.09.16 Good morning. It’s Thursday June 9, 2016, and this is your first early morning digital briefing. TODAY’S CODEBREAKER   Attribution: In marketing, Attribution refers to the process of identifying a set of user actions (also known as “events” or “touchpoints”) that contribute to a desired outcome, and then giving each of those actions […]

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06/08/16: Pregnant Savannah Guthrie won’t play Games in Rio; Little Engine revs up ITV Studios; NBC finds its Tracy Turnblad

Today Show

A CYNOPSIS MESSAGE FROM OOYALA 2016 STATE OF THE MEDIA INDUSTRY Today’s tech-savvy audiences expect to be part of content creation. They want more video and they want it faster. And they expect it all to be personalized. Ooyala’s special report goes deep into the details on consumer behaviors, ad blockers, social platforms, programmatic and […]

06/08/16: Snapchat launches redesigned Discover page; Twitter loses product chief; AT&T and the Chernin Group look to launch subscription video bundle

Snapchat

CYNOPSISDIGITAL 06.08.16 Good morning. It’s Wednesday June 8, 2016, and this is your first early morning digital briefing. TODAY’S CODEBREAKER   CPM: CPM, or “cost per mille,” is a measurement metric referring to the cost of an ad reaching 1,000 members of its audience. Digital display ads are generally sold under a CPM system.   […]

06/07/16: Cynopsis Jobs

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JOB OF THE WEEK SR PUBLICIST NICKELODEON BURBANK Mng communications for Nickelodeon animation properties. Create/implement publicity campaigns for projects. 5+ yrs exp TV communications, PR, and/or media relations. Strong writing skills a must. Full info/apply HERE. CYNOPSISJOBS 06.07.16 Good morning. It’s Tuesday, June 7, 2016, and this is your weekly issue of Cynopsis: Jobs! […]

06/07/16: Pierce Brosnan lands lead in AMC drama; President Obama heading to The Tonight Show; Shane Brennan extends deal with CBS

Pierce Brosnan

A CYNOPSIS MESSAGE FROM SMITHSONIAN CHANNEL THE BRIGHT CHOICE IS THE RIGHT CHOICE AWARD WINNING NON-FICTION PROGRAMMING FAMILY FRIENDLY ENTERTAINMENT INFLUENTIAL, AFFLUENT AUDIENCE SMITHSONIAN CHANNEL™ It’s Brighter Here™ For ad sales contact maryellen.bottone@smithsonianchannel.com. CYNOPSIS 06.07.16 Good morning. It’s Tuesday June 7, 2016, and this is your first early morning briefing. Tonight’s Premieres: CNBC: West […]

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