Editions

01/24/17: Yahoo falls under SEC investigation

Yahoo

CYNOPSISDIGITAL 01.24.17 Good morning. It’s Tuesday January 24, 2017 and this is your first early morning digital briefing. TODAY’S CODEBREAKER   Extensibility: In software engineering and systems design, extensibility is a principle in which implementation takes future growth into account. For instance, an extensible software program might support plug-ins or add-ons that add new functionality. […]

01/24/17: NASCAR stages points patrol; USTA plugs into Deloitte; Formula 1 ends Bernie’s run

NASCAR Chase

CYNOPSISSPORTS 01.24.17 Good morning. It’s Tuesday January 24, 2017 and this is your first early morning Sports briefing.  NASCAR made its reformat official, announcing in collaboration with industry stakeholders, a new competition program that will be implemented in all three of its national series  the Monster Energy NASCAR Cup Series, the NASCAR XFINITY Series and […]

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01/23/17: Trump ranks fifth overall in inauguration ratings; Sony reportedly considering sale of film and TV business; date set for CW superhero musical crossover

President Trump

CYNOPSIS 01.23.17 Good morning. It’s Monday January 23, 2017 and this is your first early morning briefing. Tonight’s Premieres: CNBC: American Greed at 10p ID: Vanity Fair Confidential at 9p Viceland: Hate Thy Neighbor at 10p Tonight’s Finale: Bravo: Timber Creek Lodge at 8p IN THE NEWS Donald Trump’s inauguration on Friday reached an average […]

01/23/17: Learfield talks VR potential; NASCAR sets up points play; Camping World declares Independence

strivrstanford

CYNOPSISSPORTS 01.23.17 Good morning. It’s Monday January 23, 2017 and this is your first early morning Sports briefing.  As VR continues to grow roots in how audiences experience sports, longtime collegiate sports staple Learfield is looking to up the ante, locking in a a deal with STRIVR Labs in a “first-of-its-kind partnership” designed to provide […]

01/20/17: Snapchat lets advertisers use offline data in targeting

Snapchat

CYNOPSISDIGITAL 01.20.17 Good morning. It’s Friday January 20, 2017 and this is your first early morning digital briefing. TODAY’S CODEBREAKER   MarTech: MarTech is short for marketing technology. As one might assume, the phrase refers to the blending of marketing and technology. Any technology that enables marketers to be more efficient or effective in reaching […]

01/19/17: Will & Grace (and Jack & Karen) return to NBC; Esquire going all-digital; Nielsen strikes set-top box data deal with AT&T

Will & Grace

A CYNOPSIS MESSAGE FROM OOYALA State of the Broadcast Industry 2017 Webinar   What will be the biggest trend of 2017? The ever-expanding power of OTT? Live streaming for everyone? 4K TV? Mid-rolls vs. ad-blocking? Join us for our upcoming webinar, we’ll look at different topics, from the boom in original programs to the growing […]

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