Tuesday February 16, 2021 The IOC’s executive board unveiled a new strategic roadmap on Monday, titled Olympic Agenda 2020+5, laying out 15 recommendations for the organization to prioritize over the next five years. The initiative will be submitted to the IOC members for discussion and adoption at the 137th IOC session in March […]
DIRECTOR OF PRIME TIME TELEVISION THE JIM HENSON COMPANY HOLLYWOOD Responsible for building out relationships with writers, directors, agents, managers, and talent in the prime-time arena, identifying new projects and talent in both comedy and drama for live-action and animation, and will oversee development of series to pitch A background in prime time television […]
Friday February 12, 2021 Cynopsis will not publish on Presidents Day, February 15. Today’s Premieres Disney+: “Inside Pixar” FX: “Hip Hop Uncovered” at 9p Hulu: “Into the Dark: Tentacles” Netflix: “Nadiya Bakes,” “Buried by the Bernards” Nick: “Are You Afraid of the Dark? Curse of the Shadows” at 8p PBS: “Lidia Celebrates […]
Friday February 12, 2021 TikTok is going all in on a partnership with the UEFA EURO, signing on as a Global Sponsor of this year’s slate. The deal marks the first time a digital entertainment platform has sponsored a major international tournament for UEFA and will see TikTok “provide a place where fans […]
Thursday February 11, 2021 Today’s Premieres CBS: “Clarice” at 10p HBO Max: “The Bridge” Netflix: “Capitani” Oxygen: “Lover’s Lane Murders” at 9p TV One: “For My Man”at 9p IN THE NEWS HGTV ranked first among basic cable networks in a Beta Research study asking ad execs if they planned to increase ad spending […]
Thursday February 11, 2021 Good morning! This is your weekly Esports Brief. The new season of Call of Duty League gets underway with a shiny new sponsor, with USAA unlocking a multi-year deal that will designate USAA as the League’s Official Insurance Sponsor, the presenting partner of the League’s match day pre-show program […]
SENIOR COUNSEL FILM RISE NYC or LA Looking for New York or California bar member for drafting and negotiating content acquisition and distribution agreements, television contracts, releases, agreements with streaming platforms, software licenses, vendor agreements and NDAs. Must possess solid understanding of digital streaming platforms and contracts, and substantive knowledge of contract law […]
Wednesday February 10, 2021 Today’s Premieres CBS: “Tough as Nails” at 8p Netflix: “Crime Scene: The Vanishing at the Cecil Hotel” Today’s Finale HBO: “C.B. Strike” at 10p IN THE NEWS Fox Corp. CEO Lachlan Murdoch assured analysts Fox News will “return to our ratings dominance” once the news environment normalizes post-election. Although […]
Wednesday February 10, 2021 As the NFL season came to a close, the league saw its coverage of Super Bowl LV on Sunday notch a Total Audience Delivery of 96.4 million viewers across all platforms, marking the game’s lowest tally in over a decade, and dragged by a 22-point margin of victory. That […]
A CYNOPSIS MESSAGE FROM A+E NETWORKS WE HAVE THE PROOF BREAKING OUT OF TRADITIONAL DEMOS BOOSTS BUSINESS… ADULTS 55+ ARE TWICE AS LIKELY TO RECALL BRANDS AND MESSAGES FROM TV ADS VS. ADULTS 18-34 A+E NETWORKS HAS THE ADVANCED TARGETING TOOLS TO UNLEASH OPTIMAL VALUE FROM YOUR MEDIA BUYS HISTORY | A&E | […]
While we're taking the week off for July 4th, this is a great time to catch up on all our still timely editions of @CynopsisMedia daily newsletters and Special Reports -- from Sports to Executive Profiles! May your holiday be meaningful. https://t.co/kz2fOB36GR
In today's #MediaTech update: @Roku + @AmazonAds launched an integration to reach 80%+ of US HHs - the largest authenticated #CTV footprint ever. Early results? 40% more unique viewers w/ same budget + 30% less ad frequency. Game changer for advertisers. https://t.co/z2V7f4F2M5