CYNOPSISKIDS!
04.10.14 Good morning. It’s Thursday, April 10, 2014, and this is your first early morning briefing.
Technology marches on, as do regulations to protect the privacy and safety of our children. With the 2013 revisions to the federal Child Online Privacy Protection Act (COPPA), statutory penalties for non-compliance with COPPA are set at $16,000 per violation-that’s a hefty $16K per app download. Not to mention the fact that there are currently 80 bills in 30 states centering on issues of student data privacy. Calls for marketing regulation have been around for years. But Linnette Attai, founder of PlayWell–which provides customized support in regulatory and self-regulatory compliance issues to the youth media market–says most developers are unaware of all the issues that need navigating. Here’s Attai in her own words:
What don’t we know that we should?
COPPA applies in places you might not expect. Obviously in products and services directed primarily to kids, but also in the teen space and the general audience space that may appeal to kids.
What else should be on kids media execs’ radar screen?
Privacy is not safety; it’s a subset of safety. I see a lot of developers of apps for teens and young adults who are focused on complying with COPPA regulations but aren’t necessarily thinking about user safety. It’s not an area that’s regulated. When I’m working with clients I have them think about how users are going to interact with each other and how to make a robust community that’s also really safe. When building products in this space, the responsibility is on us as [businesses] to make a safe community. You can’t rely on children and teens to do that work for us.
What’s missing from our current COPPA 2.0?
The regulation is pretty comprehensive. From the company side, it’s either lack of awareness, or lack of resources to be able to do assessment and auditing of third parties who are incorporated into the app. For large companies, they may have all the compliance in place and built a really good infrastructure, but they may not have a handle on what partners and licensees are doing. That can be a blind spot for some companies.
How is privacy in the education sector being assessed?
It’s really important to understand the heavy scrutiny this sector is under: at the state level, there are 80 different bills for those in the education tech arena. There’s a lot of fear and concern about student data privacy, and companies need to not be scared by it, but to understand it so they can create a business model that works within the system.
Teen star Bella Thorne, of Disney’s Shake It Up is adding writer to her list of achievements. This week she took to social media to reveal the cover of her new novel, Autumn Falls (Delacorte Press), which hits retail Nov. 11, 2014.
It’s virtual insanity on Disney XD Canada with the launch of the live-action Gaming Show (In My Parents’ Garage). Debuting Monday, April 21, 7:30p, the news-style show takes viewers inside the world of gaming with cool informative segments, expert correspondents and breaking industry news. Avid gamer Jesse Sukunda and friends provide insights into the gaming world as the cameras follow them to some of the world’s biggest tech companies, talking to experts about everything anyone ever wanted to know about gaming. In the premiere episode, Jesse visits Ubisoft’s motion capture suite to find out how they get games to look so realistic. Then, on a trip to Microsoft, Sukunda gets the inside scoop on the newest game for X-Box, Project Spark. Commissioned by Disney XD Canada, the series is exec-produced by Sam Dunn and Scot McFadyen of Banger Films and was created by Jesse Shamata and Darby Wheeler.
Multi-platform comedy series Annoying Orange surpassed two billion views on its YouTube channel. The Collective Digital Studio channel has more than 3.6 million subscribers, and 330 videos since launching in 2010. "It’s not everyday that a channel reaches two billion views so it’s awesome to see Annoying Orange at such an elite level," Annoying Orange creator Dane Boedigheimer (Daneboe) said. "Seeing the responses from the fans, we’re planning more episodes that will undoubtedly make people laugh, cringe and be annoyed." The channel’s creators recently launched a new animated show, The Misfortune of Being Ned.
It’s that buggy time of year, and Oceanhouse Media is on the case with a new alphabet app from Smithsonian: Alphabet of Insects. This app meets four common core standards and teaches kids about many different types of bugs as they practice their ABCs, from Aphids to Zebra Caterpillars.
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