Cynopsis: DIGITAL
02.10.14

Good morning. It’s Monday, February 10, 2014, and this is your first early morning digital briefing.

The Interactive Advertising Bureau announced the initial schedule for the 2014 NewFronts: the two weeks of digital content presentations between April 28 and May 8 in New York City, which is twice the length of last year’s. Check out the schedule below:

Week #1	Mon. 4/28	Tue. 4/29	Wed. 4/30	Thurs. 5/1	Fri. 5/2
Breakfast 9-11 a.m.	NYT		Hulu	Time	Glam Media/ Project M
Lunch 12-2 p.m.	BuzzFeed	TWC	Crackle/Sony	DigitasLBi
Afternoon 3-5 p.m.	Microsoft	Conde Nast	Scripps Network	DigitasLBi
Evening 6-8 p.m.	Yahoo!	AOL	Google/ YouTube	POPSUGAR
Week #2	Mon. 5/5	Tue. 5/6	Wed. 5/7	Thurs. 5/8	End
Breakfast 9-11 a.m.		Dow Jones/WSJ
Lunch 12-2 p.m.
Afternoon 3-5 p.m.		National Geographic
Evening 6-8 p.m.	Vevo	Maker Studios	Vice

Hulu Plus acquired exclusive streaming rights to full seasons of ABC’s Nashville. Subscribers can now watch all of season one as well as the most recent eps as they air on ABC. Last week, Hulu acquired streaming rights to Blue Bloods (CBS) and Elementary (CBS).

Want to know what Wendy Josefsberg, SVP, comScore Inc. thinks are the most important trends in media? Enlist in The Cynopsis Media Boot Camp to find outand learn everything else you’ve ever wanted to know about understanding web analytics and much more from our experts. Register now for tomorrow’s event at http://www.cynopsis.com/events/the-cynopsis-media-boot-camp

Argh! Some Xbox users got an unintended sneak peek at the mid-season premiere of AMC’s The Walking Dead on Saturday morning, ahead of the much-pirated zombie drama’s scheduled Sunday showing. The error was fixed quickly, after word of the error spread online. Dead’s season four premiere in October – which also got an accidental early airing, on Google Play – scored a record-breaking 16.1 million viewers and 10.4 million among A18-49. The series is back on Sundays at 9p.

After the Sochi Winter Olympics kicked off on Thursday, another lesser known Olympic “sport” – pin trading – is going for the gold with the roll-out of Pinsanity. Ad Age reports the U.S. Olympic Committee launched the mobile Facebook game, which centers on the buying, selling, and trading of commemorative Olympic pins, for smartphones and tablets in order to connect with younger Olympic audiences. Winners can enter to convert online pins into real merchandise.

Unruly named the Top Brands of January on Friday, and the list includes:
1)  20th Century Fox: “Devil’s Due: Devil Baby Attack,” 1,952,945 shares
2)  Budweiser: “Puppy Love,” 794,882 shares
3)  P&G: “Mom – Pick Them Back Up,” 540,802 shares
4)  Omaze: “Arnold Works At Gold’s Gym,” 4017,763 shares
5)  Old Spice: “Mom Song,” 371,861 shares
6)  Duracell: “Trust Your Power, NFL’s Derrick Coleman, Seattle Seahawks,” 318,387 shares
7)  GoPro: “Lions – The New Endangered Species?” 301,731 shares
8)  NZ Transport Agency: “Mistakes,” 295,669 shares
9)  Volvo: “Volvo XC70 – Made In Sweden,” 251,510 shares
10)  AXE: “Axe Peace – Make Love Not War,” 126,629 shares

Apple CEO Tim Cook announced on Friday that the company has bought back $14 billion worth of its stock in the past couple of weeks, part of the previously announced plan to buy back more than $60 billion shares in the next few years. Cook also noted the company is experimenting in “new product categories.” Apple has recently been criticized for no longer creating new devices, but rather just focusing on updates to the current products. One rumored new product? The iWatch.

Mark Horak has joined Redbox as President. Most recently, Horak served as President the Americas at Warner Bros. Home Entertainment.

Major League Baseball writer and author Robe Neyer has joined FoxSports.com as the new Senior Baseball Editor. Neyer joins Fox from SB Nation where he was the National Baseball Editor for three years.

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Esurance, the company that snagged the first ad slot directly after the Super Bowl aired, hosted a Twitter sweepstakes to give away $1.5 million – which is the difference in the price of a commercial airing after instead of during the game  to a viewer who tweeted the hashtag #EsuranceSave30 36 hours after the ad aired. Esurance spokesman John Krasinski (The Office) announced the winner last week on Jimmy Kimmel Live. Check out the video of the reveal at www.cynopsis.com, and take a look at just how successful the campaign was, according to Essurance:

• 5.4 million uses of the #EsuranceSave30 hashtag
• 200,000+ entries in the first minute of the commercial
• 1.4 million hashtags were used in the first hour, and 4.5 million in the first 24 hours
• 2.6 billion social impressions on Twitter
• 332,000 views of the Esurance commercial on YouTube
• 261,000 new followers on the Esurance Twitter handle
• 12 times the number of visits to the Esurance website in the first hours of the sweepstakes.

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Last Day to Register!

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See you tomorrow,
Jessica Reese @JMarieReese
02.10.14

Roberta Caploe: Editorial Director
Diane K Schwartz: Senior Vice President, Media Communications Group

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CynopsisCLASSIFIEDS – For More classifieds, visit theCynopsis.com classifieds page here.

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JOB OPENING:MANAGER PROGRAM MKTG & ADV/SHOWTIME/NYC: Manage the development & execution of consumer advertising campaigns & marketing plans for Showtime Original series. Min 3-5yrs exp. Apply www.sho.com/careers (2/19)

JOB OPENING: DIG. PROD ASST/NICK, (Int’l Dig Media) NY: Support Sr. Prod/Editorial Prod. Mng daily tasks incl. tracking scheds, CMS content entries, gathering assets, etc. 1 yr+ exp dig content & prod. Res to: Nick Digital Prod Asst in subj. vimndigital@gmail.com (2/15)

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JOB OPENING:VP, SCRIPTED DVLPMNT/VH1/Santa Monica: Oversee a slate of scripted series & TV movies. 4 + yrs of scripted dvlpmnt exp at ntwk or prod co. 3yr + exp at Dir level or higher at a network, studio, or active prod co. More info/apply HERE (2/12)

JOB OPENING:DIR OPERATIONS INT’L/A+E Networks/NY: Engineering Technology support Int’l team. Staff/Full Info/Apply: http://www.aenetworks.com/careers(2/12)

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JOB OPENING:MANAGER PROGRAM MKTG & ADV/SHOWTIME/NYC: Manage the development & execution of consumer advertising campaigns & marketing plans for Showtime Original series. Min 3-5yrs exp. Apply www.sho.com/careers (2/12)

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JOB OPENING: MGR, INVENTORY/REELZ/NYC: Manage inv, approve plans, oversee stewardship, work with DR sales. Dealmaker/VCI exp a plus! APPLY: careers@reelzchannel.com (2/11)

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EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at Trish@cynopsis.com

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SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at trish@cynopsis.com.

SITUATION WANTED: DIGITAL/SOCIAL MEDIA MARKETING MGR/LA: Exp’d digital/social media manager seeks PT or FT employment in LA. 5+ yrs exp creating, managing, and executing social media campaigns & online promotions. aaronical@gmail.com (2/12)

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