A CYNOPSIS MESSAGE FROM DIRECTV ADVERTISING Wednesday May 13, 2026 Special Upfronts Edition Presented by DIRECTV It’s home stretch time. This year’s three-day Upfront sprint was dominated by NFL rights, AI ad-tech pitches and the ongoing consolidation reshaping the competitive set. Monday and Tuesday saw companies take their swings, leaning on […]
A CYNOPSIS MESSAGE FROM DIRECTV ADVERTISING Wednesday May 13, 2026 From Fragmentation to Flexibility: Rebuilding the TV Buying Model for What’s Next The last decade’s acceleration toward streaming, data-driven targeting, and audience-based buying has fundamentally reshaped how video is distributed, consumed, and bought. This has created a far more complex ecosystem for agencies […]
A CYNOPSIS MESSAGE FROM DIRECTV ADVERTISING: For one week in New York, the best of TV comes together in one place. Some call it the Upfronts, but we know what they really are. WELCOME TO THE WEEK-LONG METAPHOR FOR DIRECTV LEARN MORE Wednesday May 13, 2026 IN THE NEWS Over the […]