Monday March 9, 2026 TOP MEDIA TECH NEWS Netflix introduced its own conversion API to help advertisers better understand the real-world impact of their ads. CAPIs are common in the digital ad sphere, but are newer to TV and streaming environments, where attribution is less straightforward. (People don’t click on TV […]
Monday March 9, 2026 IN THE NEWS SAG-AFTRA and the Alliance of Motion Picture and Television Producers have agreed to extend contract negotiations into this week — likely the last extension before studios begin separate talks with the Writers Guild of America on April 16. If a deal isn’t reached, the SAG-AFTRA talks will […]