A CYNOPSIS MESSAGE FROM OMEDA Monday November 24, 2025 A growing share of US adults report using Instagram, TikTok, WhatsApp and Reddit, but YouTube reigns supreme, with 84% of respondents saying they use the platform. That comes from a new Pew Research Center study, which found Instagram use has grown […]
Monday November 24, 2025 IN THE NEWS Audiences want short-form vertical video to extend beyond social media, according to a survey commissioned by Media.net. Key findings in the report include: · 73% of consumers watch multiple times per day (41% a few times daily, 32% multiple times per hour). · 69% watch while relaxing […]
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