Monday June 16, 2025 Entertainment studio Cineverse’s newly formed Cineverse Technology Group has officially launched CineSearch for Business, and AI-powered content search and discovery tool that is now available for commercial licensing to OEMs and streaming platforms. CineSearch was developed using Google Cloud’s Vertex AI platform and Gemini 2.0 Pro model. Havas Media Network announced […]
A CYNOPSIS MESSAGE FROM LOCALITY Monday June 16, 2025 Navigating the Digital Highway: Locality’s GPS for Local Advertising Success By E.B. Moss On the road to local advertising, marketers are getting “closer to homes” as all signs are pointing to increased revenue and easier navigation. We can thank organizations like Locality for helping […]
A CYNOPSIS MESSAGE FROM SCREENVISION MEDIA Dragons, Families and Full Theaters! ~8M moviegoers packed theaters for How to Train Your Dragon this past weekend, powering the live-action remake to the franchise’s biggest opening ever. With ~452M+ family tickets projected this year and +21% higher emotional engagement, cinema unites families at scale in a fully focused, […]
While we're taking the week off for July 4th, this is a great time to catch up on all our still timely editions of @CynopsisMedia daily newsletters and Special Reports -- from Sports to Executive Profiles! May your holiday be meaningful. https://t.co/kz2fOB36GR
In today's #MediaTech update: @Roku + @AmazonAds launched an integration to reach 80%+ of US HHs - the largest authenticated #CTV footprint ever. Early results? 40% more unique viewers w/ same budget + 30% less ad frequency. Game changer for advertisers. https://t.co/z2V7f4F2M5