Cynopsis: DIGITAL
01.09.14

Good morning. It’s Thursday, January 9, 2014, and this is your first early morning digital briefing.

Hulu presented its 2014slate of originals. They include:

• Deadbeat: A supernatural comedy directed by Arrested Development’s Troy Miller, starring Reaper’s Tyler Labine and So You Think You Can Dance’s Cat Deeley. It will launch on April 9 as part of Hulu’s first co-production with Lionsgate Television.
• East Los High: The show is renewed for its second season.
• The Hotwives of Orlando: Hulu has exclusive distribution rights to the reality satire from Paramount Digital Entertainment. Stars include The Office’s Angela Kinsey and Happy Endings’ Casey Wilson.
• The Bridge: Hulu will release the original Scandanavian version of the drama series that was recently adapted into an English version by FX.
• The Next Step: This reality-style dance drama from BBC Worldwide North America was acquired from the BBC.
• Moone Boy: Renewed for a second season, returning in the spring.
• The Awesomes: Seth Meyers and Mike Shoemaker‘s animated show will return for the second season in the spring.
• Rev: The show will return for its third season.
• Look for returning seasons of Fresh Meat, Pramface, Elite New Face, Line of Duty, Moody Family and The Only Was is Essex, exclusively.

… The Yahoo Advertising platform will include digital advertising for native and search advertising. The new native ads can be seen on two new sites, Yahoo Food and Yahoo Tech. Tumblr will also use the platform in sponsored posts, said CEO Marissa Mayer in her keynote…

… Cynopsis attended the International Academy of Web Television Awardsand some of the winners of the night include:

• Best Dramatic Series: Battlestar Galactica: Blood & Chrome
• Best Directing, Drama: Blue’s Rodrigo Garcia
• Best Female Performance in a Drama: Julia Stiles in Blue
• Best Male Performance in a Drama: Milo Ventimiglia in Chosen
• Best Comedy Series: HUSBANDS
• Best Directing, Comedy: Destroy the Alpha Gamma’s Scott Brown
• Best Female Performance, Comedy: Hannah Spear in Versus Valerie
• Best Male Performance, Comedy: Brad Bell in HUSBANDS
• Best Pre-Recorded Hosted Series: TableTop
• Best Live Hosted Series: My Damn Channel Live
• Best Live Event: Comedy Gives Back 2013  24 hour global live streamed comedy event benefiting Malaria No More
• Best Animated Series: RWBY
• Best Documentary Series: Tailgate32
• Best New Series: AMC Movie Talk
• Best Variety Series: Kids React
• Best Interactive/Social Media Experience: State of Syn – Carrie Hayden
• Best Online Channel: WIGS
• Best New Series: The Fuzz

It’s a Multi, Multi, Multi-Platform World: Learn the right combinations of brand lift, audience delivery, and sales impact at The Cynopsis Media Boot Camp February 11. Read more + register here: http://www.cynopsis.com/events/the-cynopsis-media-boot-camp

MTV has launched a TV Everywhere viewing experience on its iOS and Android mobile apps for Teen Wolf, The Real World Explosion and Girl Code. Fans can watch the full episodes of these series from the app on their phone after authenticating with their pay-TV provider. MTV will launch similar full series episodes on sister brands VH1, CMT and Logo TV. MTV’s video-viewing app has been downloaded more than two million times since its launch in June.

IndieFlix, the streaming platform for independent filmmakers and films, will double the number of films released in a Distribution Lab initiative for 2014. The move comes after two of its DL flicks hit number one on iTunes in the documentary category last year. “This started as an experiment,” IndieFlix CEO Scilla Andreen said. “The success of Finding Kind and Living On One Dollar shows us that The Distribution Lab was a great way to drive revenue… and a very effective way to get films in front of the audience they deserve.” The next release is The Empowerment Project: Ordinary Women Doing Extraordinary Things, due this spring.
 

Frederator Studios‘ Cartoon Hangover YouTube channel has passed the one million-subscriber mark in just over a year since its inception. It also out-performed the first 12-month subscribership of other high-profilers in YouTube‘s funded channel program, which include the likes of Awesomeness TV, Jay z, Geek & Sundry and Sourcefed. The milestone makes Hangover the second-fastest growing channel of the YT-funded group. “At Frederator, we’ve prided ourselves for 20 years in giving tomorrow’s hitmakers –the innovative cartoon creators– a chance to reach a bigger audience than traditional platforms,” Founder Fred Seibert told Cynopsis. “Either that, or I have more relatives than I knew about.”

 

 

Adap.TV‘s updated Audience Path platform for advertisers is available for customers. Highlights of the product include integration of Nielsen and comScore’s measurement tools including the Nielsen Online Campaign Ratings and comScore-approved Campaign Essentials app.

The Smart TV Alliance unrolled a one-stop portal to develop and publish Smart TV apps. The new platform simplifies the process of creating apps through a universal code for developers with the Application Developers Agreement and the Premium Developer Support Program (until now, app developers needed a separate contract with each TV manufacturer). Shenzhen TCL New Technology has also joined the alliance; it’s the number one smart TV manufacturer in China.

Cinemax is posting “character Vines” to tease the second season premiere of Banshee. The first Vine was posted on Jan. 7 at Cinemax’s Vine handle. “We shot the Banshee Vines on set with the entire cast, using the app itself,” exec producer Greg Yaitanes tells Cynopsis. “They express the inner thoughts of the characters and will hopefully help engage and excite our viewers.” Season two bows Friday, January 10 at 10p.

MediaMath, the digital marketing company, has appointed co-founder Erich Wassermann as its Global Chief Revenue Officer. Additionally, the company appointed Michael Barrett as a board member. Previously, Barrett was the Global CRO of Yahoo.

John Catalano has joined Digital Media Training as the new Vice President of Sales and Marketing. Catalano was previously Director of Sales at Cox Cross Media.

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 A CYNOPSIS MESSAGE

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Learn the path to sports greatness at the…

CYNOPSIS SPORTSBREAKFAST OF CHAMPIONS
Jan. 30, 2014|8-10:30AM | New York Athletic Club (NYAC)

This one-of-a-kind, networking breakfast will cover topics such as:
Brand engagement, how the NFL trains its athletes for the business world and how they market themselves, how athletes are finding business opportunities off the field, Eye-catching Super Bowl commercials & more!

DON’T BE LEFT ON THE BENCH…GET YOUR TICKETS NOW!.

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“Team USA: Road to Sochi” is the name of the new YouTube channel devoted to all things Olympics, and there’s some good stuff here. In addition to seeing athletes like speed skater Shani Davis train, we loved a behind the scenes video with skier Ted Ligety. He’s running around New York doing press and promotional events, and keeps talking about how tired he is – and he’s not even in Sochi yet! Check out the video at www.cynopsis.com.

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 A CYNOPSIS MESSAGE

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Honoring Top Sports Programs, Campaigns, and People…

It’s a NEW YEAR, so don’t forget to enter the
3rd Annual Cynopsis: Sports Media Awards

Entry Deadline:January 17
Late Submissions:January 24
Awards Event:April 17, 2014 (NYC)

Visit our website for additional information on:
Who Should Enter, How to Enter, Eligibility Period, Categories, Deadlines, Sponsorship Opportunities, Contact Information and FAQs.

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See you tomorrow,
Jessica Reese
01.09.14

Roberta Caploe: Editorial Director
Diane K Schwartz: Senior Vice President, Media Communications Group

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 A CYNOPSIS MESSAGE

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CynopsisCLASSIFIEDS – For More classifieds, visit theCynopsis.com classifieds page here.

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JOB OPENING: SR PUBLICIST/BBC Worldwide/NYC: Exp w/publicity in digital and/or TV sales/co-prod deals, as well as exec profile raising req’d. Min 5 yrs trade media, comm/PR exp TV ind. Resume: [email protected] (1/16)

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JOB OPENING: SOURCING MANAGER/NBCU/LA: This strategic sourcing manager will be responsible for supplier contracting and management for facility services at NBCU. Apply HERE (1/16)

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JOB OPENING: AD SLS CRD/TVGN NY: Multi tasked ind to work with AEs, planners, sales, traffic, mktg & pricing pln’g teams. Resp for deal maint wkly allocations, move requests and daily comm w/agencies. BA req’d. Apply HERE(1/14)

JOB OPENING: TV BUYING ASSISTANTS/NJ: 1 to 2 yrs exp in Buying/Traffic/Billing, Must have exp with DDS Systems, MediaBank and/or CORE a plus, EZ commute from North Jersey or Rockland County area. Send Resume to [email protected] (1/14)

JOB OPENING: DIRECTOR, DIGITAL AD OPERATIONS/A+E Networks/NY: Direct execution of dig sales campaign implementation across display & video ad servers through int/ext resources. Full Info/Apply: http://www.aenetworks.com/careers(1/11)

JOB OPENING: RETAIL MKTG MGR/NICKELODEON/NYC: Focus on new bus retail opps. Be instrumental in creating new relationships w/retailers & dvlpng mktg prgrms to engage new/existing clients. 3-5 yrs exp licensing, consumer prods Apply HERE (1/10)

JOB OPENING: ACCOUNT EXECUTIVE/Screenvision/NYC: 3+ yrs exp selling media advtsing. Client mgmt & develpmt. Success in sales! Apply: www.screenvision.com (1/10)

JOB OPENING: STRATEGIC MKTG MGR/NBCUniversal/NYC: 6 month role w/USA Network. Develop/present 360 campaigns during Upfront season. 5 yrs TV/agency exp. required. Send resume to [email protected] (1/10)

EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at [email protected]

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

WINTER INTERNSHIPS CREDITS ONLY:POST-PRODUCTION/LIBRARY INTERN/Scholastic/NY: Work on video duplication, transcoding, potential for minor editing. Assist with video library & cataloguing. Admin work required. Resume to [email protected] (1/11)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

SITUATION WANTED: SENIOR ACCOUNT MANAGEMENT: professional looking to break into the digital media industry. All opportunities welcome. Email [email protected] (1/16)

SITUATION WANTED: DIGITAL/TV PRODUCER/NY: 6+ years w/Sesame Street, Nick, ABC, NBC, CBS, BBC, MTV, Food Net, HGTV, NY1, etc. Seeks FT/PT/freelance in digital or TV. Visit: CharlesGoon.com (1/16)

SITUATION WANTED AD: L.A. based Pro available for Sales, Business Development, Production positions. Previously w/NBC Universal, Fox TV. Resume: www.linkedin.com/pub/shopan-entesari/7/256/95a/: [email protected] (1/15)

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