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Cynopsis: Sports
01.06.14
Good morning. It’s Monday, January 6, 2014, and this is your first early morning Sports briefing.
After 2013 saw Las Vegas-based MMA promotion World Series of Fighting expand its presence on the screen and around the world, the company is now approaching 2014 with loftier goals. With World Series of Fighting 8 set to run on NBCSN on Jan. 18, the promotion is looking to broaden its visibility, not only in the US, but globally as the company continues to take root. This year will see as many as a dozen telecasts on NBC platforms, with executives telling reporters that two could land on NBC itself.
Cynopsis Sports spoke with company president Ray Sefo about his plans with NBC Sports, lessons learned and its global objectives as the sport continues to grow.
Sefo on 2013: There were so many great moments, but making history and being the first organization to come out on national television on our first show ever with no history behind us was obviously a big highlight for us. We were previously able to talk to NBC and present our case and they were confident enough in what we brought to the table and our ability to do the job so that was the great moment to have happen. 2013 was a great year, and a good learning year as well, but the promotion is like martial arts itself, you continue to learn and you continue to improve on things.
On lessons learned: There is so much that we’ve learned about the whole promotion itself. What’s fortunate about this whole thing, is that I have the know-how of doing things because when I ran my first promotion, it was a two-man team and it wasn’t until the week of the fight that we had staff on board. Back then, I was the event manager, I was the guy who booked flights and hotels, etc. Fast forward to 20 years later, I have a staff that does all that stuff so it allows me to focus on the big-picture things like the networks, the staff, the fighters and negotiations.
On working with NBC Sports: NBC has been amazing for us, they understood our vision and we are very proud and very happy to be partners with them. This year we are looking to do 10-12 shows on NBC Sports Network, so we have a great relationship and it has moved forward in the way that we were hoping it would. We look forward to an even better year in 2014.
On going global: We are looking to go global. We did a show in Vancouver and we are looking to go to Japan, Australia, New Zealand this year. We are finalizing Mexico and Brazil. Obviously all these things puts us out there in the media as we have a network already in New Zealand, we are finalizing a network in Australia and the list goes on. One of the things I’ve said all along is that I want to have a presence within that country and that’s the reason why we have our partners form around the world. Australia and New Zealand are probably going to have about 12 shows, with six in each. Out of those 12 shows, probably four of those shows will be on NBC Sports Network. Our sports will continue to grow for another 20 years because of the vast amount of talent and interest in all of these areas.
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A pair of down-to-the-wire games delivered NBC’s Wild Card Saturday with a big score, as the two playoff matchups averaged a combined 18.7 overnight rating and 32 share. That’s up 9% from last year (17.2/31) and ranks as the second-best Wild Card Saturday under the current TV format (since 2002). The Colts’ win drew a 17.2/31 overnight in early action, the best for a Saturday afternoon AFC Wild Card game since 1999 and up 6% from last season, while the Saints’ victory posted a 20.5/33 overnight, up 12% from last year and the second-best overnight ever for a primetime Wild Card game.
More details on ESPN’s telecast of the 2014 VIZIO BCS National Championship tonight at 8:30p, which will be carried across six of its television platforms as well as audio and digital outlets. The BCS Megacast presentation will feature multiple ESPN personalities, as well as guest coaches, players and celebrities for coverage across ESPN, ESPN2, ESPNEWS, ESPN Radio, ESPN3, ESPN Classic, ESPN Deportes, ESPN Goal Line and ESPN International with a different focus on each. The main telecast on the flagship will be called by Brent Musburger and Kirk Herbstreit with reporters Heather Cox and Tom Rinaldi reporting from the sidelines. Coverage from Pasadena will begin at 7p College GameDay Built by The Home Depot. Chris Fowler will host the program with analysts Lee Corso, Kirk Herbstreit and Desmond Howard. Alabama coach Nick Saban will join the GameDay set as a guest analyst.
Meanwhile, ESPN reports that, based on Nielsen’s Fast National ratings, the network’s coverage of the Allstate Sugar Bowl on January 2 averaged 16,339,000 viewers and a 9.3 household rating to rank as the most-viewed Allstate Sugar Bowl since the 2004 matchup. The 2014 telecast saw boosts of 61% in viewership and 50% in rating over the 2013 January 2 BCS matchup. ESPN’s first three BCS telecasts of 2014 are averaging 15,372,000 viewers and an 8.7 US HH rating.
Join us on Jan. 30 for our Breakfast of Champions event in NY for a New Year’s lesson on branding 2014. Speakers are set to include Anheuser-Busch’s Blaise D’Sylva, NFL Players Inc. President Keith Gordon, NFL athletes Pierre Garcon and Keith Rivers, Golf Channel’s Frank Nobilo and Leverage Agency/ESPN’s Jay Williams. Click here to register.
More numbers for last week’s 2014 NHL Winter Classic on NBC, which tied as the highest-rated NHL regular-season game in nearly four decades, and became the second-most watched such game in 39 years. The contest, according to Nielsen, was up nearly 20% in both household rating and viewership versus the 2012 NHL Winter Classic, with a 2.5 ratings and 4.404 million viewers, per fast nationals.
Up north, Canadian viewers also made records, with CBC’s broadcast of the Winter Classic delivering a record 3.57 million viewers across the country. That represents the largest audience for an outdoor NHL game on CBC’s Hockey Night in Canada as well as the largest audience ever for a non-playoff NHL game in Canadian broadcast history.
Voters for Tuesday’s NBA Fan Night presented by Sprint on NBA TV selected the Pelicans/Heat game for the telecast with the contest starting at 7:30p. NBA Fan Night host Ernie Johnson and analysts Chris Webber and Greg Anthony will offer analysis during the AutoTrader.com Pregame Show starting at 7p.
A CYNOPSIS MESSAGE
CYNOPSIS SPORTS MEDIA AWARDS
Entry Deadline:Jan. 17, 2014 |Late Submissions: Jan. 24, 2014
Here are the NEW categories added to this year’s awards:
Best B2B Program, Integrated Campaign, On-air Technological Innovation, On-air Technological Innovation in a Sponsorship,Partnership with an Athlete, Proprietary Asset, Retail Activation, Sales Professional & Best Sports Blog.
Learn about the awards program & how to enter:
http://www.cynopsis.com/events/sports-awards.
The NBA tipped off NBA FIT Live Healthy Week, running through Jan. 10. The initiative will see “the entire NBA family” join celebrity chefs, community members and partners to promote the importance of healthy living through via being active, eating healthy and playing together. The 2014 NBA FIT Team includes Stephen Curry, Tyson Chandler, Al Horford, Ryan Anderson, Brandon Bass, Wes Matthews, Otto Porter, Greivis Vazquez and WNBA players Tamika Catchings, Nneka Ogwumike and Cappie Pondexter. NBA and NBA Development League players will wear special on-court attire throughout the week, including red adidas NBA FIT shooting shirts and blue headbands and wristbands. In an effort to encourage healthy eating, the league will also team up with Walmart to launch NBA FIT Food with the first offering to feature oranges with NBA FIT-branded stickers and bags that will be on display at more than 3,600 Walmart stores across the United States.
Time is running out! Submissions are being accepted now for the Cynopsis Sports Media Awards to show the world your best work. Click here to enter.
The NFL confirmed over the weekend that, for the first time in the US, all postseason games will be streamed online and on mobile. In addition to last weekend’s Wild Card games, events will include the Divisional Playoff games, Conference Championship games, the 2014 Pro Bowl and Super Bowl XLVIII. Fans are offered features that include alternate camera angles, interactive statistics and a curated stream of social media content. CBS will televise a Wild Card Playoff Game (Sunday, January 5 at 1:05 PM ET), two Divisional Playoff Games (Saturday, January 11 at 8:15 PM ET; Sunday, January 12 at 4:40 PM ET) and the AFC Championship Game (Sunday, January 19 at 3:00 PM ET).
With an eye on the NFL playoffs, Yahoo introduced a GIF-ish feature dubbed Loops, serving as a new way for sports fans to capture, transform and share sports moments. Similar to an animated GIF, Loop allows users to add captions and effects to memorable moments in every game directly from the app. The service also allows users to share Loops on the Yahoo Sports app within each game or through Tumblr, Facebook, Twitter, email or text.
Auburn/Florida State on ESPN at 8:30p.
A CYNOPSIS MESSAGE
February 11, 2014| Yale Club NYC
Cynopsis Media has developed this one-day intensive workshop to provide critical tools, strategies and insights needed to take your careers to the next level within the areas of ratings analysis, web/social analytics and multi-platform buying.
Click Here for Agenda & Pricing.
ON THIS DAY in 1976: Ted Turner buys the Atlanta Braves for a reported $12 million.
In The Know: The Atlanta Braves retired #29 in honor of what athlete? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)
Answer to Our Last Sports Trivia Question: What NBA team did Dick Vitale coach? Answer: The Detroit Pistons. Kudos: Alexander P Brown-ONE World Sports/NY; Ben Sturner-Leverage Agency/NY; Michael A. Neuman-Scout Sports and Entertainment/NY; Lewis Blaustein-Lewis Brand Solutions, Inc./NY; Joe Guarnieri-ESPN Remote Operations/Bristol; Jon Miller-NBC Sports Group/Stamford; Rich Dubroff-CSNBaltimore.com/Baltimore; Larry Kahn-Golf Channel/Orlando; Gretchen Brady-KDAF/Dallas; Bill Robertson-Tunheim Partners/Minneapolis; Harry S. Vested Jr.-Gravity Collection Inc./Denver; David Hauptman/Denver; Brian Sullivan-KHQ-TV/Spokane; Marci Polzin-Clear Talent Group/Studio City; Gilbert Lee-ON24, Inc./San Francisco; Larry Hutchings/Pacific Palisades.
A CYNOPSIS MESSAGE
Just Announced…
Jan. 30, 2014 | 8-10:30AM | New York Athletic Club (NYAC)
Featuring Pro Athletes:
Keith Rivers (New York Giants – LB)
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Register Now.
Later — Chris
Chris Pursell for Cynopsis | Sports
01.06.14
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