Cynopsis: DIGITAL

Good morning. It’s Monday, December 9, 2013, and this is your first early morning digital briefing.


Legendary TV and Digital Media signed a deal with Ben Stiller’s and Stuart Cornfeld’s Red Hour Films to produce digital and TV programming. Red Hour Films is behind hits like films Zoolander and Tropic Thunder, and digital Emmy-nominated digital series Burning Love, and in the works producing a Zoolander animated series.

A new online TV network, Raw Science, debuted today at www.RawScience.tv. The online network will include science channels on YouTube that already boast 3.5 million subscribers. Raw Science is also partnering with Khan Academy for a series that will feature popular science content creators delivering breaking news and developments.

International Twitter mobile users won’t need internet access, Reuters reports. Twitter is partnering with Singapore-based mobile app provider U2opia so that those without internet access on mobile phones can still view trending topics on Twitter (but not real-time tweets). Google Talk and Facebook both have similar deals with the company.

Facebook announced that it’s changing its News Feed algorithm to better accommodate the high level of posts competing for space in a user’s feed. However, Facebook warned advertisers that this will likely bump out brands out of the feed quicker, so the site advised a combination of “engaging posts and advertising to promote your message.”

Just two days away! As kids programmers and distributors search for new ways to reach advertisers and viewers, online games and apps have emerged as an effective method to drive engagement–and ultimately revenue and ratings.Join Cynopsis Kids for How to Drive Tune-In & Dollars with Apps and Games webinar on December 11 from 1:30-3p to learn more. Sign up for the webinar at www.cynopsis.com.


VEVO released its Top 10 Most Views Music Videos of 2013, and the winners, as of December 1st are:
1.      Wrecking Ball from Miley Cyrus: 371 million views
2.      We Can’t Stop by Miley Cyrus: 295 million views
3.      Scream And Shout by Will.i.am Ft. Britney Spears: 262 million views
4.      Diamonds by Rihanna: 254 million views
5.      Roar by Katy Perry: 237 million views.

Amazon has 11 pilots for new shows ready to roll out on Amazon Instant Video and UK’s LoveFilm in 2014, and casting has just been announced for one of them: Mozart in the Jungle, a behind the scenes peak at the classical music world. The stars include Malcolm McDowell, Gael Garcia Bernal and Bernadette Peters; the comedy is written by Oscar-nominated Roman Coppola, his cousin Jason Schwartzman and Alex Timbers.

Netflix, YouTube’s WIGS channel and The CW’s digital arm CW Seed, all received nominations from The Writers Guild Awards on Friday. Netflix originals House of Cards and Orange is the New Black were both recognized, and it’s the first time OITNB has been recognized by top dogs in the TV industry. The 2014 winners will be announced on Feb. 1 in ceremonies in both Los Angeles and New York City.


Unruly released its Top 10 Most Shared Brands for the month of November. They are:
01)     Volvo Trucks: The Epic Split, 2.75 million shares
02)     Kmart: Show Your Joe, 1.46 million shares
03)     John Lewis: Bear and the Hare, 915,630 shares
04)     Google: Reunion, 886,646 shares
05)     Universal Pictures: A Maldicao de Chucky, 843,622 shares
06)     EA: Need For Speed  Gymkhana SIX, 778,954 shares
07)     Virgin America: Safety Video, 510,131 shares
08)     NBA: Jingle Hoops, 441,997 shares
09)     Pepsi: Uncle Drew 3, 341,596 shares
10)     Degage Ministries: Homeless Veteran Timelapse Transformation, 278,915 shares

The Grammys premiered a new social and digital campaign after the nominees were announced on Friday on The Grammy Nominations Live! Countdown to Music’s Biggest Night. The campaign, integrated on Twitter, Instagram, Pinterest, Tumblr, YouTube and Facebook, hopes to hook viewers for the CBS ceremony on January 26th. The New York Times reports the promotion is estimated to be valued at $20 to $30 million.

Sega announced that it’s teaming up with mobile advertising company NativeX, to start advertising in Sega video games, starting with Sonic Dash. The ads will show up between levels or non-gaming times on Apple and Android devices.


Spotify is planning a free, ad-supported version of its mobile streaming-service, according to the Wall Street Journal. After a year-long negotiation, Access Industries’ Warner Music Group, Sony Music Entertainment, and Vivendi’s Universal Music Group have agreed to license their music for free to Spotify’s mobile users, rather than having them pay a monthly fee. The service is currently free only on desktops and laptops. Spotify has 20 million active users world-wide.


Netflix is well on its way to gaining the edge on young adult TV subscribers, according to a new study from Statista. Among U.S. subscribers between 18 and 36, 46 percent choose cable and 43 percent choose Netflix. However, among Americans 68 and older, 63 percent are cable subscribers and only 13 percent are Netflix subscribers.


Cynopsis: Kids Webinar
How to Drive Tune-In & Ad Dollars with Apps and Games
Wednesday | December 11, 2013|1:30-3:00 p.m. ET

You will learn how to:
Time the launch of apps and games to maximize engagement
~ Measure success and evaluate ROI around launches and sustained campaigns
~Parlay popular existing apps into additional engagement and revenue



It’s time to light the lights! Disney has created a series called Muppisodes to promote its March 2014 film, Muppets Most Wanted. The first three-minute episode was exclusively launched on BuzzFeed last week, and features the Swedish Chef taking on Gordon Ramsey in a food truck cook off. Disney also released a longer six-minute version of the first episode on its YouTube channel, featuring WWE’s Mike “The Miz” Mizanin. Check out the short at www.cynopsis.com. We can’t wait to see Miss Piggy’s moment.


Register for tomorrow’s Cynopsis Sports Webinar!
Tomorrow  Dec 10 ||1:30-3:00pm ET
Insider Secrets to Engaging Sports Fans on Multiscreens

Hear from the following panelists:
Scott Carlis
(VP, Digital & Social Media) from AEG Global Partnerships
Jayar Donlan (
VP, Social Media) from WWE
Amanda Perkey (
Social Media Senior Manager) from FOX Sports
Megan Hueter (
Director, Digital/Social Strategy) from Catalyst an IMG consulting company
Register Here.

See you tomorrow,
Jessica Reese

Roberta Caploe: Editorial Director
Diane K Schwartz: Senior Vice President, Media Communications Group

Cynopsis Ad Sales: Mike Farina | VP, Sales | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations | 203-899-8459

Cynopsis Media: a division of Access Intelligence, LLC * 10 Norden Place * Norwalk, CT * 06855 * USA

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CYNOPSIS: SPORTS is proud to launch the highly anticipated…

Honoring the best and brightest work from around the spectrum of sports business, with categories that include our Legacy and Vision Awards, the Award of Distinction as well as honors for best series, live coverage of a sporting event, social media excellence, marketing campaign, app and more!

For more information & to enter, visit the awards webpage:

CynopsisCLASSIFIEDS For More classifieds, visit theCynopsis.com classifieds page here.

JOB OPENING:BUSINESS AFFAIRS EXEC/Pilgrim Studios/LA: Seasoned, energetic business affairs executive; primarily non-scripted, scripted exp a plus; JD from ABA school with at least 5 years experience. Resume HERE (12/14)

JOB OPENING:SEARCH MARKETING MANAGER/WB/NYC: Setting strategy & implementing SEM, SEO, CSE, & retargeting for online shops. Design, deploy, & manage pay-per-click campaigns on search engines. To Apply HERE (12/14)

JOB OPENING:MKTG MGR/RLJ Entertainment/Chatsworth CA: Dvlp title specific positioning & overall mktg strat for assigned releases. BA w/5+ yrs of brand marketing exp. View more info HERE Apply to: [email protected](12/14)

JOB OPENING:TRAFFIC COORD/AlJazeera America/NY: 1-3 years traffic or commercial Ops exp./edit commercial logs, rotation of commercial spots, & understanding of Ad-Sales process. Resume here (12/14)

JOB OPENING: MEDIA ANALYST/Music Choice: Dvlpmt/Mgmt of media planning/trking system. Maximize media allocations. Evaluate ROI on mrktg cmpgns. BA/BS, 1+ yrs exp. in media analysis rqd. http://musicchoicecareers.iapplicants.com (12/13)

JOB OPENING: TRAFFIC DIRECTOR/MASN/Baltimore MD: Mng 2 traffic coord. Oversee all aspects of Traff Dept. A minimum of 5-10 yrs exp in Traffic management and working knwlg of OSi Traffic & Billing software.  For more info/apply HERE (12/13)

JOB OPENING: DIR. PRICING & PLANNING/El Rey Ntwks/NY: Ad/Media netwk experience preferred strong exp with Ad Sales. Must be detailed/analytical/able to multi-task. BS/BA Deg req,must have strong analytical & math skills. Apply HERE (12/13)

JOB OPENING: SR POST PROD PRODUCER/CSI SPORTS/NY: Min 10 yrs TV Network exp. Support network programming. Produce/write & manage production dept. AE exp. + Sports background a plus. Send resume and cov ltr ATTN: ROSE: [email protected] (12/13)

JOB OPENING: DIRECTOR, LEGAL AFFAIRS/NBCU: The Business & Legal Affairs Department supports the various business units of Telemundo Media principally in the area of drafting talent agreements. Apply HERE (12/13)

JOB OPENING:DEVELOPMENT PRODUCERS/NYC: Prod co seeks all levels of dev producers Showrunner to AP for casting/shooting/producing/posting sizzle reels. Past sizzle exp req. Send resumes and sample reels: [email protected] (12/12)

JOB OPENING:SR PROD/WRITER/2CMedia/MIA: Strg writing, conceptual, mktg, pitching & edit to dvlp TV promo campaigns for major ntwks. 3+ yrs exp cable, studio, or bc netwk. TV promo exp or a strong ad agcy bgd a must. Send resume HERE: [email protected] (12/12)

JOB OPENING:MKTG MGR/RLJ Entertainment/Chatsworth CA: Dvlp title specific positioning & overall mktg strat for assigned releases. BA w/5+ yrs of brand marketing exp. View more info HERE Apply to: [email protected](12/12) 

JOB OPENING:AE/BabyFirst/LA or CHI: Oversee Ads and Brand Integration in region. Prior cable net sales exp. req’d; women/kids nets preferred. Lo-Mid 6-figure Pkg w $70K base. Report to SVP. Reply @ [email protected] (12/11)

JOB OPENING:MGR, BRDCST OPS/NUVOtv/Glendale CA: Mng daily ops for prgrmng, video on demand, scheduled on-air elements, Nielsen, & closed captioning. Highly orgnzd/detail-oriented, 3-5yrs exp Cable Ntwrk enviro req’d. Apply HERE: [email protected] (12/11)

JOB OPENING:DIGITAL PRODUCTS ANALYST/iN DEMAND/NYC: build financial models, conduct mkt. research, analyze/negotiate/recognize new bus. opps. Bachelors + 3-4 yrs digital exp. Resume & sal req to: [email protected] (12/11)

JOB OPENING:ASST EDITOR/PRODUCER/iN DEMAND/NYC: attend video & audio sessions, produce/edit prom. assets weekly. Bachelors + 2 yrs post-prod exp. Resume & sal req to: [email protected] (12/11)

JOB OPENING: VP INDUSTRY PRGRMNG/The Paley Ctr for Media/NY: Resp for strategic vision, creation & successful implementation of critically engaging & distinctive prgrmng that attracts Nat’l & global audiences. 10+ yrs exp. Send res HERE (12/10) 

JOB OPENING: VP SPONSORSHIP SALES/The Paley Ctr for Media/NYC: Dynamic sales prof. to secure key Sponsorship, mktg & media partnerships. Solid relationships w/sr-level brand decision makers. Proven track rec closing deals. Res HERE (12/10) 

JOB OPENING: DIR, BRANDED ENT/ZO Newcast/NYC: 7 yrs exp’d with integrated mktg or ad mktg exp within a TV/Dig Nwk or Br. Ent. Agency. Apply via www.zenithoptimedia-na.com (12/10)

JOB OPENING: SR DIR, MKTG & PROMOTIONS/NBCU/East Coast: Create mktg & promo strategies and 360 campaigns for Sprout Network (affiliate, event, consumer). 7+ yrs mktg exp. Ad sales exp. a plus. Cable/TV background pref’d. Apply HERE (12/10)

EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at [email protected]

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SPRING INTERNSHIP CREDITS ONLY:PR INTERN/MPRM Communications/LA: Ability to interact in a fast-paced PR office. Exce organz’l skills, oral & written comm skills mandatory. Juggle several tasks at once a must. Email: [email protected] (12/12)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

SITUATION WANTED: L.A.-based exp. PRODUCER seeks film or TV gig. Longtime film/TV experience + strong research skills. Exc. refs. http://www.linkedin.com/profile/view?id=221474682 (12/13)

SITUATION WANTED: Tri-state area. Recent college grad seeking SALES/ADVERTISING position w/possible career potential. Smart, disciplined & a very quick learn. Resume and references can be furnished upon request. Email [email protected] (12/12)

E-mail [email protected] or call Trish Pihonak at 203-899-8459 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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