Cynopsis: DIGITAL
01.28.14
Good morning. It’s Tuesday, January 28, 2014, and this is your first early morning digital briefing.
Kevin Conroy, President, Univision Interactive and Enterprise Development, called the market “an engaging environment. I am encouraged by the degree to which people are focusing on digital as a piece of the puzzle.” The conversation should not be about one platform versus another, said Conroy, but “giving people the most content possible, and letting them choose how to watch.”… For Red Touch Media‘s Wayne Scholes, NATPE is about making connections and having fun. “We don’t take ourselves too seriously,” said the CEO, whose booth offered candy and charging stations. “I think these markets go so much better when you’re lighthearted and relaxed.”… Asked to name his biggest competitor, Simulmedia SVP business development Pravin Chandiramani said, “The status quo – demographic and gender-based metrics.” His company’s new agreement with Fourth Wall, he told Cynopsis, “will enable us to match set top box data to purchase data. We’re moving past demos to purchase-driven audience targeting.” As for NATPE, Chandiramani said he sees “buzz in the markets. It’s very heartening to see this concerted effort in the community.”
IAC is combining CollegeHumor Media and Electus digital and studio properties into newly formed Electus Digital. The company will be comprised of CollegeHumor.com, Dorkly.com, WatchLoud.com, YouTube channels WatchLoud, Nuevon and Hungry, and production companies Big Breakfast and dumbdumb. Electus and Big Breakfast will develop feature-length films, TV programming and new content for Electus Digital. Variety reports that Big Breakfast’s first deal is with TBS to bring the CollegeHumor series Jake and Amir to cable TV.
International TV programming streaming platform DramaFever added 12 new popular children’s TV titles from South Korea to kick off its new vertical DramaFever Kids. The section will stream content for children between the ages of 2-10 and include subtitles in multiple languages. The content is available to view on desktops, mobile apps and Roku devices.
Join Cynopsis and industry experts including Adam Pincus, EVP, Programming & Production, Group M North America; Peter Katsingris, VP, Industry Insights, Nielsen; Michael Hussey, CEO of PeekAnalytics; Audrey Siegel, President, TargetCast; Ron Geraci, EVP, Research & Planning, Nickelodeon Group; Tom Ziangas, SVP, Research, AMC Networks, and Howard Shimmel, SVP, Ad Sales and Sports Research, for The Cynopsis Media Boot Camp to learn everything you’ve ever wanted to know about understanding web analytics and much more by registering now at http://www.cynopsis.com/events/the-cynopsis-media-boot-camp
Nielsen Twitter TV Top Ten for the week of January, 20-36 2014
|
Program |
Date |
Unique Audience (000) |
Tweets (000) |
|
The 56th Annual Grammy Awards |
1/26 |
12,824.8 |
13,778.9 |
|
Pretty Little Liars |
1/21 |
4,706.1 |
637.0 |
|
The Bachelor |
1/20 |
3,662.5 |
134.7 |
|
Teen Wolf |
1/20 |
3,310.9 |
324.0 |
|
Workaholics |
1/22 |
3,257.5 |
120.4 |
|
The Bachelor |
1/26 |
3,257.5 |
141.3 |
|
American Horror Story: Coven |
1/22 |
2,507.1 |
143.9 |
|
WWE Royal Rumble |
1/26 |
2,430.7 |
398.9 |
|
Pro Bowl Draft |
1/22 |
2,417.5 |
58.1 |
|
Pro Bowl Draft |
1/22 |
2,165.8 |
101.7 |
Source: Nielsen SocialGuide. SocialGuide captures relevant Tweets from three hours before, during and three hours after an episode’s initial broadcast, local time. Unique Audience measures the audience of relevant Tweets ascribed to an episode from when the Tweets are sent until the end of the broadcast day at 5am. The data includes new/live primetime and late fringe episodes only and excludes sports events. Nielsen Twitter TV Ratings are only available for English-language U.S. Broadcast and Cable Networks.
… And to dive a little deeper into the Grammys & Twitter:
* 15.2 million: Tweets during the entire east coast telecast
* 171,593: Tweets per minute during the night’s peak tweeting moment when Imagine Dragons and Kendrick Lamar performed at 9.50 p.m. ET.
* @Lorde: Most-mentioned artist of the night. She hit 152,688 tweets per minute when she won Best Pop Solo Performance at 9:25 ET.
Screen-Bridge launched yesterday, with the aim of producing unique social content to close the gap between TV production companies and their online audiences, by gathering unique content on-set without disturbing production. So far, Screen-Bridge has created content for TLC and The Best Thing I ever Made on Food Network. CEO Melanie Witkower told Cynopsis, “It’s our job to tell the story in new ways on every medium.”
Stat-tracking app Numbeez is following Super Bowl Teaser Ad Viewership all this week for Cynopsis, leading up to the big game on Feb. 2. Download the app for free and follow these stats for yourself in real time by searching “Cynopsis.”
Monday, Jan. 27, 2014
|
Brand and Spot |
Views |
Viewership change (from previous day) |
|
AXE Peace “Make Love Not War” |
3,313,843 |
4% |
|
Butterfinger Cups “Big Game Teaser” |
2,052,226 |
49% |
|
Bud Light “Arnold Zipper” |
1,907,136 |
4% |
|
Bud Light “Arnold Warmup” |
1,675,778 |
3.6% |
|
Volkswagen “Game Day Teaser” |
1,526,813 |
46% |
|
Dannon Oikos “The Spill” |
1,383,562 |
New |
|
Pepsi “There Since the First Halftime” |
1,371,761 |
3% |
|
Beats Music Vision |
1,368,253 |
New |
|
Bud Light “Don” |
1,358,564 |
2% |
|
Doritos “Crash the Super Bowl 2014 Finalists Announced” |
1,319,099 |
14% |
Source: Numbeez is a new stat-tracking app for iOS that acts like Pinterest for numbers. Whether it is sports scores, stocks, weather, or the historical prices of advertising during the Super Bowl, Numbeez curates data in fun dashboards that can be shared with others and update in real time.
OpenSlate YouTube’s Top 10 Comedy Channels for the week of Jan. 19-25, 2014 from OpenSlate, sorted by SlateScore, monthly views and subscriptions.
|
Channel Name |
Slate Score |
Monthly Views |
Subscriptions |
|
El Rubius OMG |
828 |
45,087,900 |
5,418,896 |
|
Hikakin TV |
804 |
42,934,350 |
1,024,613 |
|
Mr Technical Difficult |
791 |
10,707,420 |
2,024,126 |
|
Dross Rotzank |
788 |
17,024,520 |
1,667,748 |
|
Jenna Marbles |
774 |
25,801,260 |
12,338,192 |
|
Enchufe tv |
773 |
27,253,890 |
4,886,494 |
|
Jimmy Kimmel Live |
773 |
45,137,760 |
3,746,063 |
|
Cauet official |
771 |
13,054,500 |
1,901,675 |
|
IISuper womanII |
768 |
17,443,740 |
2,016,750 |
|
College Humor |
765 |
39,357,150 |
5,770,528 |
Source:Outrigger Media’s OpenSlate is a video analytics platform producing targetable data about the nature and quality of content on YouTube. The SlateScore is a uniform quality rating based on measures of engagement, consistency, influence and momentum. It’s on a scale of 1-1000, with 1000 being better and the average usually around 300.www.openslatestudios.com
Ad network LiveRail appointed Peter Naylor to the company’s Board of Directors. Most recently, Naylor was the Executive Vice President of Digital Media Sales at NBCUniversal.
Zedo, ad platform partner for publishers and advertisers, announced that Mark Campe has joined the company as Vice President of West Coast Ad Sales for Zedo’s Zinc division. Campe was formerly an executive at Zoom Media and Univision Communications.
CMJ Productions II Inc has promoted Lesley Jacobi to be Development Creative Director. She had been in the Creative Development department for the company.
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February 11, 2014 | Yale Club NYC
Cynopsis Media has developed this one-day intensive workshop to provide critical tools, strategies and insights needed to take your careers to the next level within the areas of ratings analysis, web/social analytics and multi-platform buying.
Click Here for Agenda & Pricing.
Chipotle is heating up its digital branding after the success of last fall’s animated short promo for its free iOS game with original web series Farmed and Dangerous. The four-part live-action parody series stars Ray Wise (RoboCop and Twin Peaks), and revolves around sustainable agriculture and the humane treatment of animals. Last year’s Scarecrow video had similar themes and garnered more than 11 million views. The series will debut on Hulu as of Feb. 17; the trailer can be viewed at www.cynopsis.com.
A CYNOPSIS MESSAGE
***Now Open For Submission***
CYNOPSIS KIDS !MAGINATION AWARDS
The competition for best kids’ programming and marketing initiatives
Entry Deadline: March 14, 2014
Late Submissions: March 21, 2014
Awards Event: June 11, 2014 (NYC)
Visit our website for additional information on:
Who Should Enter, How to Enter, Eligibility Period, Categories, Deadlines, Sponsorship Opportunities, Contact Information and FAQs.
See you tomorrow,
Jessica Reese
01.28.14
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JOB OPENING: DRTV BUYING/MAHWAH AREA NJ: Small growing agency immed. hiring all levels DRTV asst, buyer, senior DRTV staff… 2+ yr & CORE exp highly pref, if you live in No. NJ this is your dream commute! [email protected] (1/29)
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