Cynopsis: DIGITAL

Good morning. It’s Friday, December 6, 2013, and this is your first early morning digital briefing.


Germany’s Veeseo announced it has partnered with Touchstorm to bring its software, which attaches related videos to online articles, to the U.S. “This helps us match video in a relevant way to any editorial on the publisher’s site… and it’s fully automated, which means it reduces workload for the editors and updates recommendation continuously, even on older articles,” Veeseo CEO Jan Anderson told Cynopsis. “We can drive more video traffic and ad revenues for the publisher.”


Sony Music Entertainment is getting into the holiday spirit with a three-day campaign at www.ChristmasCats.TV. From 9-5p EST, viewers can access a live-stream video of a grandmother and her cats as well as an integrated Twitter feed to chat with visitors. The cats in the video are also up for adoption from the North Shore Animal League America.

NBC News’ Special Anchor Maria Shriver announced her new social media initiative yesterday, called #DoingItAll. The campaign is part of Shriver’s upcoming report, A Woman’s Nation Pushes back from the Brink, which is asking viewers to take part in a discussion about what it means to “do it all.” Viewers can join the report at www.TODAY.com/doingitall, Twitter and Instagram from January 13-15, 2014.
The first eight minutes of FX‘s Sons of Anarchy post-show, Anarchy Afterward, will air after the show’s sixth season finale, at 11:52 on Tuesday, December 10, then stream live at www.anarchyafterward.com from 12a-12:52a.

As kids programmers and distributors search for new ways to reach advertisers and viewers, online games and apps have emerged as an effective method to drive engagement–and ultimately revenue and ratings. Because tablets, game consoles and smart phones are often the first places kids connect with brands and shows, more and more kids marketers are using games and apps to connect with them. Join Cynopsis Kids for How to Drive Tune-In & Dollars with Apps and Games webinar on Dec. 11 from 1:30-3p to learn more. Sign up for the webinar at www.cynopsis.com.


NBCUniversal and Jeep are teaming up to create a new campaign video series for the Cherokee Effect that will feature NBC stars sharing their adventures across the country in the 2014 Jeep Cherokee. The campaign kicks off Dec. 9 on Bravo with Real Housewives of Beverly Hills star Kyle Richards, and will continue over the next four months. Extended videos will be featured on the Cherokee Effect website; behind the scenes interviews will be available on Jeep’s blog.


Verizon added 16 new channels to its Verizon FiOS Mobile App. Customers with the (free) app will able to stream the channels, including Cooking Channel, Bloomberg Television, Showtime and STARZ, from eligible devices. In several East Coast markets, including New York, FiOS customers can watch CBS and Fox stations on tablets and smartphones.

The Travel Channel has updated its app for the new iOS7 software, and renaming it Travel Channel Cities, (formerly known as Travel Channel Layover Guide). The free, redesigned app features 24 cities (four of which are new) around the world as well as new tools including iCloud syncing and the ability for users to create their own itinerary for their trip.

The New York Times unveiled a new app called Today’s Paper, which features the newsstand version of the Times, solely for tablets and computers. The app seems to have been designed to appeal to NYT purists, who want to read the news organized in exactly the same way it is in print. The app is not yet available for smartphones.


LG Electronics rolled out one of the first flexible curved-screen smartphones yesterday. Called the G Flex, the new device, which can be bent or pressed flat, hit the South Korean shelves for a staggering $940, and will be available for only ten days. Forbes reports the phone differs from the Samsung Galaxy Round, in that it curves side-to-side. If the G Flex comes to the U.S. in early 2014, it will be priced comparably to other high-end smartphones.


Twitter announced it’s bringing on the first woman to the executive board after criticism to diversify the company’s top dogs in the period leading up its IPO. The former CEO of media company Pearson, Marjorie Scardino, is taking the spot on Twitter’s board to replace David Rosenblatt on its audit committee.

AOL announced yesterday that it Brian Balthazar will come on board as AOL’s Executive Producer and Head of Programming for AOL.com. Balthazar comes from HGTV where he was Director of Original Programming and Development.

Multi-screen advertising tech company Jivox announced it has brought on Rick Kleczkowski as its new Chief Operating Officer. Kleczkowsi was previously Digital Broadcasting Group’s Chief Operating Officer as well as Google’s Double Click Vice President of North America’s Video Sales.

Todd Taplin has been appointed as the mobile ad company Celtra Inc.’s new Executive Vice President of Global Sales, Strategy and Services. Taplin was formerly Adobe’s Vice President of the Advertising Group.

Advertising and publishing tech firm NetSeer has appointed Dennis Clerke as its new President of Monetization. Clerke was previously Managing Director of DaggerBoard Advisors, LLC, and Executive Vice President of Software Equity Group.

Los Angeles public relations agency Stanton & Company announced it has hired Jody Sowa as its new Public Relations Director. Additionally, the company promoted its current PR Manager Leah-Vail Soloff to become PR Supervisor. Sowa comes from M&C Saatchi PR.


Cynopsis: Kids Webinar
How to Drive Tune-In & Ad Dollars with Apps and Games
Dec 11, 2013|1:30-3:00 p.m. ET | REGISTER NOW

Hosted by:Cathy Applefeld Olson, Editor, Cynopsis Kids

Speakers Include:
Susan Miller,Co-Founder{Cupcake Digital}
Sharon Rechter,
Co-Founder & Principal{BabyFirst}
Bryce Hunter,
Interactive Producer{DHX Media}


The actor who charmed audiences in 500 Days of Summer and surprised in the Batman installment The Dark Knight Rises is mighty busy. Joseph Gordon Levitt has just released the latest trailer for his original online series now hitting the TV screens, HitRECord on TV. The new variety entertainment show will be featured on millennial network Pivot, but will still include collaborations from artists, musicians and writers as well as a spotlight on the www.hitrecord.org everyday contributors. Check out the newest trailer here, and at www.cynopsis.com. Catch the show’s premiere on Jan. 18 on Pivot.


Cynopsis Sports Webinar|DEC 10 |1:30-3pm
 Insider Secrets to Engaging Sports Fans on Multiscreens
Executives who drive the social media conversation for some of the most successful brands in sports will share their company’s strategies to stand out in the tumultuous world of social TV

Scott Carlis (VP, Digital & Social Media) AEG Global Partnerships
Jayar Donlan (VP, Social Media) WWE
Amanda Perkey (Social Media Senior Manager) FOX Sports
Megan Hueter (Director, Digital/Social Strategy) Catalyst

See you tomorrow,
Jessica Reese

Roberta Caploe: Editorial Director
Diane K Schwartz: Senior Vice President, Media Communications Group

Cynopsis Ad Sales: Mike Farina | VP, Sales | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations | 203-899-8459

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CYNOPSIS: SPORTS is proud to launch the highly anticipated…

Honoring the best and brightest work from around the spectrum of sports business, with categories that include our Legacy and Vision Awards, the Award of Distinction as well as honors for best series, live coverage of a sporting event, social media excellence, marketing campaign, app and more!

For more information & to enter, visit the awards webpage:

CynopsisCLASSIFIEDS For More classifieds, visit theCynopsis.com classifieds page here.

JOB OPENING: MEDIA ANALYST/Music Choice: Dvlpmt/Mgmt of media planning/trking system. Maximize media allocations. Evaluate ROI on mrktg cmpgns. BA/BS, 1+ yrs exp. in media analysis rqd. http://musicchoicecareers.iapplicants.com (12/13)

JOB OPENING: TRAFFIC DIRECTOR/MASN/Baltimore MD: Mng 2 traffic coord. Oversee all aspects of Traff Dept. A minimum of 5-10 yrs exp in Traffic management and working knwlg of OSi Traffic & Billing software.  For more info/apply HERE (12/13)

JOB OPENING: DIR. PRICING & PLANNING/El Rey Ntwks/NY: Ad/Media netwk experience preferred strong exp with Ad Sales. Must be detailed/analytical/able to multi-task. BS/BA Deg req,must have strong analytical & math skills. Apply HERE (12/13)

JOB OPENING: SR POST PROD PRODUCER/CSI SPORTS/NY: Min 10 yrs TV Network exp. Support network programming. Produce/write & manage production dept. AE exp. + Sports background a plus. Send resume and cov ltr ATTN: ROSE: [email protected] (12/13)

JOB OPENING: DIRECTOR, LEGAL AFFAIRS/NBCU: The Business & Legal Affairs Department supports the various business units of Telemundo Media principally in the area of drafting talent agreements. Apply HERE (12/13)

JOB OPENING:DEVELOPMENT PRODUCERS/NYC: Prod co seeks all levels of dev producers Showrunner to AP for casting/shooting/producing/posting sizzle reels. Past sizzle exp req. Send resumes and sample reels: [email protected] (12/12)

JOB OPENING:SR PROD/WRITER/2CMedia/MIA: Strg writing, conceptual, mktg, pitching & edit to dvlp TV promo campaigns for major ntwks. 3+ yrs exp cable, studio, or bc netwk. TV promo exp or a strong ad agcy bgd a must. Send resume HERE: [email protected] (12/12)

JOB OPENING:MKTG MGR/RLJ Entertainment/Chatsworth CA: Dvlp title specific positioning & overall mktg strat for assigned releases. BA w/5+ yrs of brand marketing exp. View more info HERE Apply to: [email protected](12/12) 

JOB OPENING:AE/BabyFirst/LA or CHI: Oversee Ads and Brand Integration in region. Prior cable net sales exp. req’d; women/kids nets preferred. Lo-Mid 6-figure Pkg w $70K base. Report to SVP. Reply @ [email protected] (12/11)

JOB OPENING:MGR, BRDCST OPS/NUVOtv/Glendale CA: Mng daily ops for prgrmng, video on demand, scheduled on-air elements, Nielsen, & closed captioning. Highly orgnzd/detail-oriented, 3-5yrs exp Cable Ntwrk enviro req’d. Apply HERE: [email protected] (12/11)

JOB OPENING:DIGITAL PRODUCTS ANALYST/iN DEMAND/NYC: build financial models, conduct mkt. research, analyze/negotiate/recognize new bus. opps. Bachelors + 3-4 yrs digital exp. Resume & sal req to: [email protected] (12/11)

JOB OPENING:ASST EDITOR/PRODUCER/iN DEMAND/NYC: attend video & audio sessions, produce/edit prom. assets weekly. Bachelors + 2 yrs post-prod exp. Resume & sal req to: [email protected] (12/11)

JOB OPENING: VP INDUSTRY PRGRMNG/The Paley Ctr for Media/NY: Resp for strategic vision, creation & successful implementation of critically engaging & distinctive prgrmng that attracts Nat’l & global audiences. 10+ yrs exp. Send res HERE (12/10) 

JOB OPENING:VP SPONSORSHIP SALES/The Paley Ctr for Media/NYC: Dynamic sales prof. to secure key Sponsorship, mktg & media partnerships. Solid relationships w/sr-level brand decision makers. Proven track rec closing deals. Res HERE (12/10) 

JOB OPENING: DIR, BRANDED ENT/ZO Newcast/NYC: 7 yrs exp’d with integrated mktg or ad mktg exp within a TV/Dig Nwk or Br. Ent. Agency. Apply via www.zenithoptimedia-na.com (12/10)

JOB OPENING: SR DIR, MKTG & PROMOTIONS/NBCU/East Coast: Create mktg & promo strategies and 360 campaigns for Sprout Network (affiliate, event, consumer). 7+ yrs mktg exp. Ad sales exp. a plus. Cable/TV background pref’d. Apply HERE (12/10)

JOB OPENING: AE/METV Network Sales: Join growing sales force. Independent self-starters with Network agency contacts are a must. Create, present proposals to secure bus. Dvlp/maintain client & agency relationships. Resume Here (12/7)

JOB OPENING: SR WRITER/PRODUCER/NBCU/NYC: Produce integrated on-air promos for USA Network. 5 yrs exp. creating content at TV or agency required. Co-branded exp. 20% travel. Apply HERE (12/7)

JOB OPENING: SVP CONSUMER MKTG & CREATIVE/CMT/Nashville: Dvlp/support cross-co., multi-channel consumer strategies, & breakthrough creative initiatives which lead to increased mkt share & contribute to overall aud. growth. Apply HERE (12/7)

JOB OPENING: ASSOCIATE PRODUCER/LINE PRODUCERS/The Weather Channel, ATL: seeks energetic Live Line Producers w/2-5 yrs exp at Network level or major market doing live line producing. Resumes: [email protected] (12/7)

JOB OPENING:TVONE/AD SALES COORD/NY: Work w/AE & Planners. POC for agencies. Create flowcharts, handle make good offrs. Trffic & agency Liaison. Self strter, strg org skills,attn to details. BA+2yrs exp. Resumes: [email protected] (12/7)

EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at [email protected]

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SPRING INTERNSHIP CREDITS ONLY:PR INTERN/MPRM Communications/LA: Ability to interact in a fast-paced PR office. Exce organz’l skills, oral & written comm skills mandatory. Juggle several tasks at once a must. Email: [email protected] (12/12)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

SITUATION WANTED: L.A.-based exp. PRODUCER seeks film or TV gig. Longtime film/TV experience + strong research skills. Exc. refs. http://www.linkedin.com/profile/view?id=221474682 (12/13)

SITUATION WANTED: Tri-state area. Recent college grad seeking SALES/ADVERTISING position w/possible career potential. Smart, disciplined & a very quick learn. Resume and references can be furnished upon request. Email [email protected] (12/12)

E-mail [email protected] or call Trish Pihonak at 203-899-8459 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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