CYNOPSISDIGITAL
12.17.15 Good morning. It’s Thursday December 17, 2015, and this is your first early morning digital briefing.
Given the miniscule Democratic primary field, it only stands to reason that viewers should them on a small screen. The January 17 presidential debate between Hillary Clinton and Bernie Sanders (and also one other guy) will live-stream on NBC News‘s YouTube channel. (It will air linearly on NBC.) While other networks have live-streamed this season’s GOP and Democratic debates on their websites, this will mark the first time this election season that a debate has live-streamed over Google‘s video-sharing site.
A plus E = mmmmmmmm. A+E Networks announced that it has taken a stake in the cooking brand Panna. (A+E’s exact share of the company wasn’t announced.) Panna’s subscription app features detailed video recipes delivered by well-known chefs. The partnership has begun with a collaboration between Panna and A+E Networks’ cable property FYI: 12 Hacks of Christmas, a series of 45-second interstitials, set to air every night during FYI’s primetime lineup, ending December 24.
More news from A+E Networks, this time out of East Asia. A+E has inked a deal with Hulu Japan, making much of its programming available to Japanese users. At launch, content will include Pawn Stars and Counting Cars, courtesy of A+E’s The History Channel Japan. In the coming months, programming from the A+E brands Lifetime, Crime & Investigation Network, and FYI will be added to the mix. Hulu Japan is owned by Nippon TV.
CBS Sports Digital has acquired 247Sports, a property featuring numerous team-specific sites spanning multiple sports. All 247Sports content will now be incorporated into CBSSports.com‘s assets. The financial terms of the acquisition weren’t disclosed.
The SVOD service Acorn TV announced that it has acquired two new series. ITV supernatural thriller Midwinter of the Spirit debuts on the service January 11, while season one Canadian crime thriller 19-2 will debut January 18.
Two prime takeaways from the 59-second premiere of Roseanne Barr‘s new web series: The lady likes her ganjah, and she’s a supremely odd duck. We’d expect nothing less. The series, appropriately titled She’s So High!!!!!, can be found on the comedienne’s YouTube channel.
And to think, Matt Damon‘s character in The Martian could have avoided all that unpleasantness if he’d just strapped on a headset. At the South by Southwest festival next March, Fusion will debut The Mars 2030 Experience, a new VR experience simulating NASA‘s proposed mission to Mars. Fusion built the experience with help from the big brains at NASA and MIT. The Mars 2030 Experience will ultimately be available for the Oculus Rift and Samsung Gear VR headsets, as well as for Google Cardboard.
Vimeo‘s Android app has gotten a makeover. The video platform’s updated app features easier video discovery, HD video playback, and a redesigned interface. It also features new curated video categories, including food and travel. Vimeo says it intends to add Google Chromecast support for the app in the first quarter of 2016.
This week sees the official launch of HispanoPost.com, a new Spanish-language platform for print and video journalism. The site initially debuted in beta earlier this month.
Good news: The entries are still open for the Cynopsis Social Good Awards…but not for long! Submit by 11:59 PM E tonight for the chance to be recognized among your industry peers:http://www.cynopsis.com/event/2015-sga
A CYNOPSIS MESSAGE
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With dollars steadily shifting to audience-based ad buying and technology ramping up, you can’t afford not to get up to speed on this fast-changing ecosystem. By joining Cynopsis on Thursday, January 28, for the webinar, Programmatic TV 2016: The Keys to Mining Data and Measurement, your team will get the tools they need to understand the opportunities and challenges of unprecedented behavioral targeting.
*Source: Magna Global
Digital marketing and analytics company Amobee Brand Intelligence analyzed the digital content engagement surrounding Tuesday’s GOP debate on CNN. Here are some of their top findings:
– There were 1,081,089 Tweets using the official #GOPDebate hashtag during the debate (meaning between 8:30pm – 11:05pm Eastern Time on December 15).
– With Donald Trump’s controversial stance on Muslim immigration once again raising his profile, he was mentioned in 559,908 Tweets during the debate.
– Twitter sentiment around Donald Trump was 18% Positive, 60% Neutral, and 22% Negative. The 18% Positive sentiment around Trump was actually the most Positive sentiment surrounding any candidate.
– Ted Cruz was the second most discussed presidential candidate on Twitter, receiving 225,738 Tweets. During the same time period, there were 184,536 Tweets that mentioned Ben Carson; 129,204 Tweets around Jeb Bush; and 87,210 Tweets around Carly Fiorina. Marco Rubio came in last with 26,487 Tweets.
– Methodology: Digital content engagement is a measure of what people are seeing, reading, interacting and engaging with on over 600,000 sites on mobile, video, web and social.
The data analytics company Parsely asked hundreds of digital publishers what they considered the most notable digital media trends of the past year. A plurality of respondents said the most notable development of 2015 was the fact that mobile traffic overtook desktop traffic. 21% pointed to the rise of social distribution. There’s a lot more info where that came from — check out the full study here.
In a new study, the German market research firm GfK analyzed TV Everywhere usage. The company found that use of TVE services is growing, especially among members of Gen Y and Gen X. Among other findings, GfK determined that 53% of consumers in pay TV homes have used TV Everywhere to watch shows — 10 points up from 2012. Check out the full study here.
The world’s most adorably-titled digital video company has made a new promotion. Otter Media, jointly owned by AT&T and The Chernin Group, has elevated Sarah Harden to the position of President. Until now, she has served as EVP of Strategy and Investments, a position she assumed when the company was founded in 2014. Before that, she served as EVP of The Chernin Group for two years.
Admit it, you wish this was your job title: Univision Digital has named Alberto Cairo as its first Visualization Innovator-in-Residence. He’ll act as an internal consultant, helping to establish guidelines and strategy for visual information content across the company’s digital platforms. An academic with expertise infographics and data visualization, Cairo holds positions at the University of Miami.
A CYNOPSIS MESSAGE
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We live in such an exciting time women are rising in the ranks and excelling in the fields of digital content, marketing, advertising, social media, & online. With these trailblazers in mind, we are pleased to announce the call for entries of our second annual TOP WOMEN IN DIGITAL AWARDS, celebrating the unique, the uncommon & the bold.
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The deadline to enter is Tuesday, January 12 so get ahead of the holiday season by starting your entry today!
If you tuned in to CNN on Tuesday, it was very clear who would win the 2016 presidential election: Frank Underwood. Netflix dropped a House of Cards teaser during the GOP debate, and Kevin Spacey was at his most insidious. (The faux campaign ad also happened to reveal the show’s season four premiere date: March 4, 2016.) Check out the spot here.
See you tomorrow,
David Teich
12.17.15
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JOB OPENING: SR MGR STRATEGIC PARTNERSHIPS/CMA/Nashville: Dvlp/maint strategic partnerships to meet CMA imperatives-promote Country Music to corp America, create strategic alliances w/companies that can further Country Music & their mission. Resumes HERE (12/24)
JOB OPENING: PROGRAMMATIC SALES DEV ASSOC: Candidate to connect w/ high quality leads.1+yrs exp selling ad solutions or software to Advertisers, Agencies or DSP’s. BA/BS req’d or equivalent exp w/in advrtsng tech ind. NY, SF, LA, Chic, ATL. Full info/apply HERE (12/24)
JOB OPENING: DIRECTOR, GMD/NBA/NYC: Leading role in the distribution and monetization of the NBA’s int’l programming portfolio across TV and digital platforms. Min 7 yrs of TV & digital media industry exp. Apply HERE (12/24)
JOB OPENING: DIRECTOR, GMD/NBA/NYC: Identify & develop content licensing opportunities, negotiate deal terms & manage NBA’s domestic media partners. Min 7 yrs exp negotiating and structuring content distribution deals. Apply HERE (12/24)
JOB OPENING: SVP, PLANNING & INSIGHTS/Performics/Chicago: Lead team resp for providing strategic insights via knwldg of trends & rsch combined w/full understanding of how to activate data. 10+yrs bus exp in Interactive mktg, media, and strategic brand/acct plan’g. Res/cvr HERE (12/23)
JOB OPENING: MGR, AD SALES & INTEGRATED PARTNERSHIP/Crown Media Family Networks/LA: Support VP of AD Sales & Integrated Partnerships thru oversight of integration & added value processes. Mng lifestyle integration scripts & process. BS req and min 4 yrs exp. Apply HERE (12/23)
JOB OPENING: DIR RESPONSE AD SALES ASST/Crown Media Family Networks/NY: Provide sales support to the Director, Direct Response and Direct Response Team. Including entering sales orders, sending pre and post logs, and updating account info. BS req. Apply HERE (12/23)
JOB OPENING: RESEARCH ANALYST/CNN/NYC: Perform trend & data analyses for current perf of prgrms, ntwrks & media landscape. 1+yrs work exp relevant internship pref’d. BA deg in related field. Strong math skills & ability to master new software. Full info/apply HERE (12/23)
JOB OPENING: SOCIAL MEDIA ANALYTICS MGR/HBO/NYC: Transform data into actionable insights that impact strategy & guide decision-making at brand, prgrm & prod level. Min 4 yrs’ exp dig. analytics &/or sm analytics w/focus on optimizing mktg strategy. Full info/apply HERE (12/23)
JOB OPENING: MULTIPLATFORM WRITER/EDITOR/PRODUCER/(4 mo.Temp) Syfy/NYC: Create short form video assets. 2 yrs post-production role & video & audio editing exp.Job via third-party vendor. Send resumes to [email protected] (12/23)
JOB OPENING: RESEARCH ANALYST/TNT/ATLANTA: Support TNT w/qualitative/quantitative cross platform research creating actionable insights. Min 1+ yrs exp, strong math skills, statistical background. Full info/apply HERE (12/22)
JOB OPENING: COORDINATOR, AD SALES MARKETING/Travel Channel/NYC: Seeking strong communicator to support development and activation of client-specific marketing solutions and maintain communication tools. www.scrippsnetworks.com #5161 (12/21)
JOB OPENING: TRAFFIC COORD/Tennis Channel/NYC: Proactive ind who takes initiative can work both independently & part of team seamlessly. Analytical & critical thinking skills. Strong knwlg log editing, formatting & copy req’d. 1-2 yrs log editing, exp w/copy pref’d. Res HERE (12/21)
JOB OPENING: ACCT EXEC/ABC Full Circle/SFO & NYC: (2 needed) ABC Full Circle the business dvlpmnt team of NTVS needs a passionate, career-minded, self-motivated sales professional for team. Min 5 yrs business dvlpmnt exp brdcst & dig platforms. Apply HERE (12/21)
JOB OPENING: SR ANALYST/ESPN/Miami: Deliver creative rsrch initiatives. Promote ESPN properties from a qualitative/quantitative rsrch perspective & support dir of rsrch in cross platform projects Min 3 yrs prof exp w/prior agency, ntwrk or media. Full info/apply HERE (12/21)
JOB OPENING: MGR, DIGITAL PLANNING/NBCU/NYC: Mgr, Digital Sales Planning for the News Group. Lead team of Planners & processes to drive revenue. 4+ years exp. in digital planning. Apply: Full info/apply HERE (12/21)
JOB OPENING: NAT’L SALES PLANNER/Pop/LA: Support Ad Sales team w/proposals, allocating & stewarding of accounts. Work closely w/AE’s, Traffic, Mktg and MGT on all aspects of biz. Must have TV exp. Agency a plus. Media Math, Excellent Comm & MS Office. Email resume HERE (12/21)
JOB OPENING: SPORTS PROGRAMMING ANALYST/NCC MEDIA/NYC: Collect and maintain sked info; analyze Nielsen audiences; support marketing efforts. Strong knowledge of Sports. Exceptional problem solving skills and adv’d experience with Microsoft Office. Resumes HERE (12/21)
JOB OPENING: ENGINEERING COORD/NBCU/East Coast: Min 3 yrs; exp in a professional office environment. Ability to partner with management to support the engineering team with administrative operations at WCAU. Full info/apply HERE (12/21)
JOB OPENING: MGR, OPERATIONS/SPIKE/NYC: Rundown/traffic creation. BA deg w/at least 3 – 5 yrs relevant exp & 3+ yrs managing a server and working in Dig Asset Mngmnt on a daily basis. Exp owning onboarding process for a server &/or Dig Asset Mngmnt system. Full info/apply HERE (12/21)
JOB OPENING: DIRECTOR, PROGRAMMING/EDITORIAL/MTV/NYC: Driven, focused & versatile candidate to transform our college brand, mtvU, into a new multi-platform college editorial network. 5-7 yrs exp in Digital Media. BA in Journalism or media comm. Resume HERE (12/21)
JOB OPENING: DIRECTOR, LOCAL SALES/WFAA/DFW: Create/execute WFAA sales strategy to meet revenue goals across all station platforms. 3 yrs exp. Mng staff local mgrs., integrated acct execs, acct mgrs. & and sales assistants. Apply HERE (12/21)
JOB OPENING: DIR, CROSS-PLATFORM VIDEO YIELD & STRATEGY/Viacom/NYC: Strategic person w/strong quant & analytical skills, ind knwlg, prgrmtic exp. Resp for max ad rev &d yield across full Portfolio of Brands. Min 5-7 yrs relevant exp. Full info/apply HERE (12/21)
JOB OPENING: DIR, AD SALES/Edge Media/NYC: 2 Positions; Multi-platform ad sales for natl sports/entertainment properties. Seek 1 Natl & 1 DR sales pro; 3+ yrs natl tv or digital exp req; excel comm skills; self-sufficient; self-motivated sellers; resumes to [email protected] (12/21)
JOB OPENING: CONTENT MANAGER/CNBC PRIME/Englewood Cliffs NJ: The content manager will oversee development of content and media for CNBC Prime’s entertainment website, cnbcprime.com. Full info/apply HERE (12/21)
JOB OPENING: WEB PRODUCER/CNBC/PRIME/Englewood Cliffs NJ: The web producer is responsible for maintaining, coordinating and updating content for CNBC Prime’s entertainment website. This includes managing numerous digital initiatives. Full info/apply HERE (12/21)
JOB OPENING: SR RESEARCH ANALYST/Latitude/Bos: Design/execute creative, custom, qual & quant studies for media & tech clients. 2+ yrs media rsrch/consumer insights exp & BA deg. Strong knwlg media ind, mainly TV ntwrks & sponsorship/advrtsng. Full info/apply HERE (12/21)
JOB OPENING: TRAFFIC COOR/LA/TEMP: Maintain daily operation of the traffic operation for PIVOT. Resolve discrepancies, quality control/inventory, check logs and coordinate Ad Sales. Traffic and/or On Air EXP preferred. Email resume to [email protected] (12/21)
JOB OPENING: DIRECTOR, TALENT DVLPMNT/VH1/NYC FREELANCE: Booking comedic talent. Casting & Dvlpmnt for series, events, specials & tentpoles. Strong connections & relationships within comedy circles a must & able to successfully scout est’d & up & coming comedians. Resume HERE (12/21)
JOB OPENING: SENIOR ASSOCIATE/FINSBURY/NYC: Finsbury, a WPP Company, is hiring PR/Communications professionals at the Senior Associate and VP levels. Seeking those with corporate, sports, media and brand marketing experience. To send your resume, or for more information, email: [email protected] (12/21)
JOB OPENING: EXECUTIVE ASST/Meredith Viera Show/NYC: To support EP.Liaison between Supervising Producers & prod staff regarding meetings, updates & staffing. 2 yrs professional admin exp req’d. BA deg or equiv work exp. Coord Travel and arrange calendar. Full info/apply HERE (12/21)
JOB OPENING: DIR, MUSIC & PUBLISHING/NATGEO/DC: Draft & negotiate print/digital publishing & music transactions, incl author agmts, life rights, sync, master use, composer, soundtrack & music library. JD & music legal exp req. Full info/apply HERE (12/21)
JOB OPENING: COORDINATOR, INTEGRATED MKTG/TV ONE/NYC: Assist team in dvlpng mktble custom sales opps thru brainstorming & liaising w/prgmng/prod teams to create TV & cross-platform prgrms. 1-2 yrs exp @agency, media co or sales/mktg. Full info/apply HERE (12/21)
JOB OPENING: VIDEOGRAPHER/EDITOR/MINER&CO STUDIO/NYC: Shoot & edit video of audience insights research. Clients Incl the Most Recognizable Networks in TV & Leading Brands. Experience shooting/editing focus groups and in-home mini-documentaries. Apply HERE (12/21)
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WINTER INTERNSHIP CREDITS ONLY: PRODUCTION INTERNSHIPS/MediaPlace/Long Island City: For a digital media agency and prod co. Production/post-production and social media. Min 3 days per week. Unpaid offering credit. Res/cover letters to: [email protected]. / 212-631-9800 x0. www.mediaplace.us (12/21)
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