Social Good Awards V3

Deadline: Thursday, December 10 

Late Deadline: Thursday, December 17 


Social Good Awards: We know that you, our Cynopsis community, are a vibrant group of engaged professionals who work hard and are committed to evolving the media industry to be first and best at serving its audience, the consumer. However, this is not all you and your organization are dedicated to, you’re also a collection of civic-minded citizens who want to give back to the public through their profession.

Cynopsis is pleased to recognize that allegiance by opening the call for entries for the second annual Cynopsis Social Good Awards. With a panel of judges who’ll benchmark excellence in the area of social good in the TV and entertainment industry, we will be honoring everything from sustainability partnerships and PSA’s, to diversity campaigns, environmental initiatives, and more. That’s because we know it’s the moment to celebrate all these good works by brands, networks and digital entities, regardless of platform.

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Benefits: 

What does it mean to win a Social Good Award? Here are just some of the benefits:

  • Awards trophy
  • Recognition at awards breakfast in New York City
  • Editorial coverage in Cynopsis eNewsletter
  • Editorial coverage online: cynopsis.com
  • Award logo to use on your site and for marketing

And most importantly: winning a Social Good Award positions your program & your people as leaders


 


Who Should Enter: 

The Cynopsis Social Good Awards are open to all individuals and teams worldwide  — corporate, agency, association, governmental agency or nonprofit — of any size is eligible to enter. Vendors are also eligible to compete on behalf of client. The program is open to national and international entrants.

Multiple entries are accepted, and a single entry can be entered into more than one category. Please follow the “How to Enter” instructions below for each additional category you will be entering.

Eligibility: To be eligible, the entry/campaign initiative must have taken place (either in part or in full) between November 2014 and November 2015. The program or initiative must have been initiated during this time, but it’s not necessary for it to be completed during the eligibility period. Note:  although we welcome international entries/campaigns, they must have been at least partly accessible in the North American market.

All entries are held in strict confidence and we will not share information unless we receive permission from the entrant.

Click here to see our 2014 Winners and Honorable Mentions. 


Categories:

Awareness Campaign or Initiative: Recognizing a tactic or strategic implementation to launch a social good event, program or campaign.

Best Episode with a Social Good Theme: Recognizing content via a single episode of a TV or Web program that increased viewers’ awareness of a social issue.

Best Overall Marketing: Honoring the most outstanding social good marketing campaign.

Best Spot (30 seconds or less): An outstanding single video-based spot used to market or promote a specific social good program or event.

Best Spot (Over 30 seconds): An outstanding single video-based spot used to market or promote a specific social good program or event.

Branded Campaign for a Digital or Mobile Platform: Through design, ease of use, copywriting, technology, innovation and content, this category recognizes the planning and communication techniques to deliver a seamless yet powerful social message to its audience.

Branded Campaign for a TV Series or Special Programming: This award recognizes an agency, network, brand, or corporation with a social good campaign baked into a TV series or special.

Diversity Campaign or Initiative: Recognizing an agency, network, brand, or corporation commitment to racial, ethnic, religious and gender diversity.

Environmental Campaign or Initiative: This category recognizes a social good strategy with an organization’s environmental efforts as its focus.

Facebook Campaign or Initiative: Recognition of the use of Facebook for a social good initiative by either a marketing firm on behalf of a client/s or by an in-house organization’s team.

Green/Sustainability Campaign or Initiative: Honoring an awareness strategy or campaign with an organization’s Green or sustainability efforts as its focus.

Hash Tag Promotion: Recognizing the impact of a single hashtag to help an initiative gain steam, this category will salute the most effective use of a hash tag around a social awareness initiative.

Human Rights Initiative/Campaign or Initiative: Saluting agency, networks or brands that have improved human rights and/or advanced social justice in the geographic areas where it conducts business.

Instagram/Vine Campaign: Honoring the use of Instagram/Vine for a social good initiative by either a marketing firm on behalf of a client or clients or by an in-house organization’s PR/marketing team.

Integrated Campaign: This category recognizes the planning and communication techniques across platforms to deliver a seamless yet powerful social message to its audience.

Integrated Campaign for a TV Series or Special Programming: This award recognizes an agency, network, brand, or corporation that has explicitly integrated or expanded its overall business model to improve the social good of its audience via TV series.

Integrated Social Campaign for a Brand: Saluting brands that have integrated their social message into video programming.

Nonprofit/Corporate Partnership: Recognition of an outstanding alliance between a corporation and non-profit organization to achieve a social good goal, with measurable results.

Partnership with a Celebrity/Athlete/Character: Honorees in this category have maximized an alliance with a Celebrity/Athlete/Character to make him/her synonymous with the event or program to spike awareness of a social issue.

Philanthropic Campaign: Recognizing an organization with a successful charitable giving program(s) in which the communications of these efforts has improved the image and standing of the organization in the markets it serves.

Pinterest Campaign: Honoring best us of Pinterest to drive awareness of a social good initiative.

Public Service Announcement: Saluting the most creative and impactful PSA run on TV or online promoting a social issue.

Social Good Leaders of the Year: Recognizing the social good movers in your organization, whether they are in the PR, Marketing or Programming departments or in the C-Suite. All levels may apply and will be judged relative to their title and company size. We’re looking for individuals who are leading social good strategies within their media or brand organization or for their clients. Multiple leaders will be recognized in this category.

Social Good Shining Stars: This award recognizing any media/entertainment brand, agency or TV/digital network that has explicitly integrated or expanded its overall business model to improve the social good of its audience.  Entries will be judged and awards given based on type of company.

Twitter Campaign: This category salutes overall Twitter communications around a social good initiative by a media brand.

YouTube Promotion: Saluting outstanding use of YouTube to promote a social issue.


How to Enter:

The entry process is done solely online:

The entry process is done solely online. First you will be guided through the registration process, followed by the entry stage  (up to a 400 word synopsis, and supporting materials).

For Campaign/Content/Tech Categories:

Please include a 400-word synopsis describing your campaign, content, initiative, website (etc.) using the following sub headings:

  • Objectives
  • Strategy
  • Tactics
  • Execution
  • Evaluation of Success/Results/ ROI

While these headings are not mandatory, we do recommend using as many as you can as it relates to your entry. The more information provided, the better!

For People Categories:

Please include a 400-word synopsis describing the individual, using the following sub headings:

  • Specific campaigns or efforts spearheaded by this person and related outcomes
  • Innovative thinking
  • Creativity
  • Financial management (where applicable)

While these headings are not mandatory, we do recommend using as many as you can as it relates to your entry. The more information provided, the better!

Supporting materials should show evidence of the success of your work. Examples include:

  • Web sites/URLs
  • ROI Stats
  • Media Coverage
  • Photos
  • Research Documents
  • Screenshots
  • Testimonials
  • Videos*
  • Web Stats

*For videos, we will NOT accept uploads. Instead, please provide a link to view it (YouTube, company’s website or another video sharing platform)

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Deadline & Entry Fees

Entry Fees: The price of each entry is $350. If you submit the same entry into multiple categories, the additional fee is $175 per category. The late entry surcharge per additional category is $350. Payment in full must accompany the entry and is not refundable. All entries must be submitted online by Thursday, December 10, 2015 at 11:59pm EST. Entries submitted between Friday, December 11 and Thursday, December 17, 2015, will automatically incur a $175 late fee per entry. Finalists will be notified in early February and honored at an awards ceremony in April 2016, in New York City.

Receipts: Once your entry is submitted and paid for, you will be emailed a receipt confirming the payment. The receipt includes payment date, amount and card number. You can also download a full invoice that has all the entries paid for listed on it.

W9 Form – Access Intelligence LLC 


Sponsorship:

To sponsor the awards event, purchase a program ad or advertise in the Special eReport, please contact VP of Sales & Marketing Mike Farina at 203.218.6480.


Questions?

Please contact Awards Coordinator Sarah Martinez at 212.621.4613.


 

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