CYNOPSISSPORTS
12.17.14 Good morning. It’s Wednesday, December 17, 2014, and this is your first early morning Sports briefing.
NASCAR and Sprint are splitting up, with the pair confirming plans for Sprint to end its title sponsorship of the organization’s premier series when the current agreement expires in 2016. “We are proud of our association with NASCAR’s top series but have made the decision not to extend our sponsorship beyond the next two years,” said Steve Gaffney, VP-Marketing, Sprint. “As we look to the future, Sprint is focused on investing in maintaining a competitive edge and providing consumers with the best value in wireless.
Meanwhile, Brett Jewkes, NASCAR Senior Vice President and Chief Communications Officer, said via statement: "The NASCAR Sprint Cup Series is a very unique, premium sports marketing platform with strong momentum, so we are very confident of moving forward in 2017 with an outstanding new partner. In the meantime, we look forward to Sprint’s partnership on the best racing series in the world for the next two seasons."
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FOX Sports detailed its programming plans for next summer’s FIFA Women’s World Cup, slating an unprecedented 16 matches set to run live on FOX broadcast network starting in June. The broadcast network’s coverage will include one semifinal, the third place match on July 4 and the final on July 5, Meanwhile, FOX Sports 1 will offer 30 matches, including all eight in the round of 16, two quarterfinals and one semifinal, with the remaining six games slated for FOX Sports 2. The 2015 event marks the first time since 2003 that any FIFA Women’s World Cup matches are scheduled for over-the-air broadcast in the U.S.
Lots of moves on the talent front. Monday Night Football analyst Jon Gruden seemingly won’t be heading back to the sidelines anytime soon. ESPN agreed to an extension with Gruden through the remainder of the company’s current NFL rights agreement, the 2021 NFL season. “Jon has been a game-changer for ESPN and for Monday Night Football, entertaining and engaging fans with his vast knowledge of the game and his dynamic personality,” said John Wildhack, ESPN executive vice president, programming and production. “Jon has quickly become one of the premier analysts in all of sports and we’re thrilled he’s made this long-term commitment. We look forward to having him as part of our NFL presentation for many years to come.”
National Soccer Hall of Fame member Alexi Lalas is heading to FOX Sports, where he will serve the family of channels as a studio and game analyst. Lalas joins host Rob Stone, Warren Barton and former USMNT teammates Eric Wynalda and recently-added Brad Friedel as staples of FOX Sports’ soccer team. He joins FOX Sports from ESPN, where he was the lead studio analyst for the network’s coverage of the 2006, 2010 and 2014 FIFA World Cups.
NBC Sports Group added reporter Rutledge Wood to its racing coverage of NASCAR, Formula 1, IndyCar, Global Rallycross and Mecum Auctions. “Rutledge brings a unique combination of knowledge and enthusiasm to his work that will help us shine a spotlight on the tracks and communities we visit throughout the year, and bring them to life,” said Jeff Behnke, Vice President of NASCAR Production for NBC Sports and NBCSN.
WWE announced that SmackDown is returning to its roots, and will shift to Thursday nights on Syfy beginning January 15 at 8p. "Quite simply, more young men watch television on Thursday night than on Fridays,” said Michael Engleman, Executive Vice President, Marketing, Digital and Global Brand Strategy, Syfy. “Among Men 18-49, PUTS are 15 percent higher compared to Fridays, expanding the potential audience for SmackDown. Since the majority of broadcast programming skews female, we’re also using Thursday nights to counter program."
Saturday’s Army/Navy game on CBS Sports ranks as the highest-rated and most-watched battle between the two in 15 years. The game drew a preliminary average national household rating/share of4.1/10, up 5% from last year’s 3.9/8 and averaged 6.3 million viewers.
Univision Deportes’ coverage of the Liga MX Apertura Final hit the event’s best numbers since 2006, scoring an average of 3.0 million Total Viewers and 1.9 million Adults 18-49 on Sunday. UDN also had its most-viewed LMX playoffs ever, averaging 438,000 Adults 18-49 per game, besting its prior best playoff average by +21%.
ESPN announced plans to team up with snowboard competition Air + Style, and will televise one-hour recap shows from each of the three Air + Style events as part of theWorld of X Games series starting Dec. 28 at 7p on ESPN2. The Air + Style 2014/15 season will consist of events in Beijing (Dec. 5-6), Innsbruck (Jan. 16-17) and Los Angeles (Feb. 21-22). In addition, World of X Games will bring each Air + Style event to fans through live coverage on ESPN3 as well as recap shows during regular World of X Games programming windows.
Universal Sports Network is programming Podium360 Rewind ’14 presented by Netflix on Friday at 8p. The program will cover the year’s best moments in Olympic, endurance and action sports culminating with one performance topping the podium as our favorite moment of 2014. Podium360 will then begin airing weekly starting Jan. 8, 2015 at 7:30p, featuring a comprehensive review of the most exciting stories, races and victories of the world’s best Olympic and endurance athletes and teams in their quests to reach the podium.
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The NHL detailed celebration plans for the 2015 Bridgestone NHL Winter Classic via a free fan festival set to be held just outside of Nationals Park on game day. The hockey and entertainment festival will feature interactive hockey-themed attractions, prizes and giveaways; food and beverages; and retail tents with an extensive selection of officially-licensed 2015 Bridgestone NHL Winter Classic merchandise and collectibles. Attractions include The Bridgestone Experience, the GEICO NHL Fan Zone, the Reebok-CCM booth, the Oscar Mayer Wienermobile and more.
Daytona International Speedway locked in a new partnership with the University of Northwestern Ohio, who will be dubbed as the Official Educational Partner at the “World Center of Racing.” The partnership with DIS provides UNOH with on-site marketing presence including event signage, display space, tickets and hospitality. Financial terms of the agreement were not disclosed.
The NBA is debuting its holiday campaign Everybody Up For The Holidays spot, which feature the limited edition Christmas Day jerseys. According to the league, the spot “intercuts with spectacular defensive plays showcasing great intensity, commitment and skill by players and teams during a full day of competitive marquee matchups on Christmas Day.” The spot can be found at http://youtu.be/titZmIPLbNQ.
After teaming with UFC, Reebok inked partnerships with UFC World Champions Jon Jones and Ronda Rousey. Reebok recently announced a partnership with UFC that makes the brand the exclusive authentic global outfitter of UFC.
Speaking of shoes, adidas and Arizona State University entered an eight-year partnership that makes the company will be the official athletic footwear, apparel and accessory brand of the Sun Devils through the 2022-23 season.and includes unique opportunities for accomplishments, milestones, and accolades across all Sun Devils sports programs.
Nets/Raptors on ESPN at 8p.
ON THIS DAY in 2000: 49ers wide receiver Terrell Owens sets a new league record of 20 catches in a single game.
In The Know: For what brand did Dennis Hopper star in a series of commercials as “Crazy Ref”? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)
Answer to Our Last Sports Trivia Question: Which NBA team drafted Dirk Nowitzki? Answer: The Milwaukee Bucks. Kudos: Aymon DeMauro-Discovery Communications/NY; Paul Abramson-Playmakers Media/NY; Doug Drotman-Drotman Communications/NY; Ben King-Turner Sports/NY; Jonathan Norman-Bespoke Sports & Entertainment/Charlotte; Tony Ferranti-MMSI/Warwick; Synda Kollman-Charter Marketing Group/Boca Raton; Wayne "World B." Otto-Pro-Am Sports/Boone; Kevin Micklo-Pinnacle Marketing/Chicago; Paul Tarrants-Conway Data/Nashville; Lucie Prann-The Richards Group/Dallas; Dory Petsrillo-HRP Rep/Dallas; Judie Henninger-Valentine Productions Inc/Santa Monica; Joey Olson/Manhattan Beach; Tom Moore-Kalt Productions/LA; Neal Stevens-Stevens & Associates/Beverly Hills.
Later — Chris
Chris Pursell for Cynopsis | Sports @VegasandVine
12.17.14
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