Diversity and youth-related initiatives will be a central focus for Major League Baseball at the Winter Meetings this week in Orlando, Fla. Activities include the ‘Katy Feeney Leadership Symposium,’ ‘Latinos in Baseball’ & ‘GM Chronicles with Al Avila,’ the First Annual ‘Breakfast with B.A.T.’ USA Baseball and MLB ‘FUN AT BAT.’
On Sunday evening, a new TVC on the Famous Among Friends creative platform titled “Handouts”,will begin to officially introduce a new sweepstakes to consumers with Bud Light. The sweepstake will offer consumers the chance to “Live Like a King,” with spots urging consumers to “enter for thy chance to win Super Bowl tickets for life.” The spots will run throughout the rest of the NFL season.
The Triple-A Int’l League team formerly known as the Gwinnett Braves on Friday unveiled a new name – the Gwinnett Stripers – an “homage to the striped bass that abound at nearby Lake Lanier.” The moniker was not one of the six finalists fans voted on earlier this year, but it was a variation of Gwinnett Big Mouths, one of the name-the-team finalists.
The NBA announced NBA G League USA, a team of top talent from the NBA’s official minor league, will play the Mexico National Team in the NBA G League International Challenge presented by Kumho Tire at NBA All-Star 2018 in Los Angeles. The first international exhibition game at NBA All-Star will take place on Sunday, Feb. 18 at 4:30 p.m. ET at the Los Angeles Convention Center.
While Baker Mayfield may have taken home the Heisman Saturday, Louisville QB Lamar Jackson still rules in the social world, according to opendorse, an athlete marketing platform. Jackson’s Twitter following of around 139,000 and strong engagement places the value of his posts on the platform at around $2000. With more than three times as many followers on Instagram (492K), Jackson’s posts there are worth about $7,000. Mayfield (Twitter, $1500; Instagram, $5000) wasn’t that far behind, followed by Penn State RB Saquon Barkley ($1000/$3000).
Jeff Stallings has joined ESPN as Vice President of Fan Engagement. In this role, he is responsible for growing the ESPN brand and building upon ESPN’s relationship with fans. He will work closely with all senior leaders in the company including distribution, content, communications, programming, sales and marketing to grow the fan base and develop deeper fan relationships across the ESPN platform. Stalling will be based in the company’s New York office, reporting to Wanda Young, Senior Vice President of Marketing and Consumer Engagement.
The National Lacrosse League added industry veteran Joel Feld to their staff to create league-wide production standards, shoring up current production technology and increasing the production value for the broadcasts and NLL Productions. Most recently, Feld served as Executive Vice President, ONE World Sports.
THE MAIN EVENT
The Patriots visit The Dolphins on Monday Night Football at 8:30 pm EST in ESPN.